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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Manajemen dan Akuntansi
Surya Alam
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Proses Loading Dan Discharging Di Terminal Petikemas Koja Dhiyananda Haniifah Putri; Widyanur Handari; Surya Alam; Jerremy Vincen Errol; Siti Sahara
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 14 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8186958

Abstract

The loading process at TPK Koja is the activity of loading or transferring cargo from the pier to the ship. Meanwhile, the usage process at TPK Koja is the activity of unloading or transferring cargo from the ship to the wharf. In the current reality, the many problems that occur during the loading or discharging process that are not in accordance with the procedure will affect the smooth running of the process. This problem is basically caused by various factors. The results of this observation aim to find out what things affect the smooth loading and unloading process and can reduce the risk of accidents or other emergencies.
Strategi Manajemen Pemasaran Pendidikan Berbasis Media Sosial dalam Menarik Mahasiswa Baru Universitas Primagraha Riki Gana Suyatna; Surya Alam; Nurmala Vinata Putri
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.625

Abstract

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.
PERAN HARGA DAN PROMOSI TERHADAP MINAT BELI BUKU "MENJADI MANUSIA BERKARAKTER" Helen Veranika; Neng Silvi Miladiah; Ati Yulyanti; Wulan Meliyawati; Ipan Ipan; Surya Alam
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 1 (2025): Januari : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/sw1rwd70

Abstract

This study investigates the role of price and promotion on the purchase intention of the book "Becoming a Characterful Human." The study employed a qualitative approach with a descriptive case study design. Fifteen potential buyers were interviewed using semi-structured interviews to gather data on their perceptions of the book's price, the effectiveness of the promotion strategies used, and the factors influencing their purchasing decisions. The results showed that while the promotion strategies were effective in raising awareness and generating interest, the relatively high price of the book posed a significant barrier to purchase. The study concluded that the publisher needs to consider adjusting the price, offering more attractive sales packages, or strengthening promotion strategies to highlight the book's value and reduce price barriers for consumers. By balancing effective promotion strategies with a more competitive price, the publisher can maximize the book's sales potential
Co-Authors Ati Yulyanti Dhiyananda Haniifah Putri Helen Veranika Ipan Ipan Jerremy Vincen Errol Neng Silvi Miladiah Nurmala Vinata Putri Riki Gana Suyatna Siti Sahara Widyanur Handari Wulan Meliyawati