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All Journal Jurnal Ilmiah Manajemen dan Akuntansi Widya Katambung Jurnal Filsafat Agama Hindu
Ipan Ipan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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PERAN HARGA DAN PROMOSI TERHADAP MINAT BELI BUKU "MENJADI MANUSIA BERKARAKTER" Helen Veranika; Neng Silvi Miladiah; Ati Yulyanti; Wulan Meliyawati; Ipan Ipan; Surya Alam
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 1 (2025): Januari : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/sw1rwd70

Abstract

This study investigates the role of price and promotion on the purchase intention of the book "Becoming a Characterful Human." The study employed a qualitative approach with a descriptive case study design. Fifteen potential buyers were interviewed using semi-structured interviews to gather data on their perceptions of the book's price, the effectiveness of the promotion strategies used, and the factors influencing their purchasing decisions. The results showed that while the promotion strategies were effective in raising awareness and generating interest, the relatively high price of the book posed a significant barrier to purchase. The study concluded that the publisher needs to consider adjusting the price, offering more attractive sales packages, or strengthening promotion strategies to highlight the book's value and reduce price barriers for consumers. By balancing effective promotion strategies with a more competitive price, the publisher can maximize the book's sales potential
STRATEGI E-COMMERCE DAN PEMASARAN DIGITAL DALAM PENGEMBANGAN USAHA CAMILAN PANGSIT COKELAT EAT MEE Berlian Nursyanti Mahardika; Neng Silvi Miladiah; Helen Veranika; Ati Yulyanti; Wulan Meliyawati; Ipan Ipan
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 4 (2025): Juli : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/mhfa1b40

Abstract

The rapid digital transformation has significantly impacted Micro, Small, and Medium Enterprises (MSMEs), shifting consumer behavior towards online product search. This presents both challenges and opportunities for the snack industry, which faces intense competition. This study addresses the limited empirical research on digital channel effectiveness in the fast-moving snack sector. The research aims to examine the e-commerce and digital marketing strategies of "Eat Mee" chocolate dumplings and evaluate their contribution to business development. Using a qualitative descriptive approach with a case study method, the research focused on "Eat Mee" in Serang, Banten, utilizing participatory observation and sales data from June 2025. Findings indicate that while e-commerce positively impacts sales, offline channels (Cash on Delivery) still dominate (Rp358,000 vs. Rp105,000 from Shopee), with no transactions via the personal website. This highlights the importance of consistent promotion and internal operational readiness alongside digital platforms. The study concludes that "Eat Mee" needs to optimize its digital marketing strategies for broader market reach while maintaining strong offline sales.
Relevansi Filsafat Mimamsa Darsana Dalam Kehidupan Modern Ipan Ipan; Oksan Rahmadhani; Listra Apreleliana; Yeni Lidia Setio Putri; Derson Derson; Putu Wisnu Saputra
Widya Katambung Vol 16 No 1 (2025): Jurnal Widya Katambung: Filsafat Agama Hindu
Publisher : Fakultas Dharma Duta dan Brahma Widya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/wk.v16i1.1498

Abstract

Hinduism has its own philosophical system called darsana. Darsana is interpreted as a view or philosophy that does not negate God. Darsana has several schools known as sad darsana which are included in the philosophy of astika, meaning that sad darsana is a philosophy that recognizes the authority of the Vedas. The six schools of sad darsana are Nyāya darsana, Vaiśesika darsana, Sāṁkhyā darsana, Yoga darsana, Mīmāṁsā darsana, and vedanta darsana. Mimamsa darsana is one of the sad darsana schools, mimamsa darsana is a teaching that emphasizes rituals derived from the teachings of the Vedas. In the modern era, the teachings of the teachings are challenged, namely about changes that change the way of looking at human beings to be pragmatic, meaning that everything is fast and instantaneous. This certainly threatens the relevance of the teachings of sad darsana, especially the mimamsa darsana which emphasizes the implementation of rituals. Hearing the word ritual with pragmatic human nature will certainly make the human view of ritual into something that requires long preparation and even tends to be difficult. That is what can threaten the relevance of the teachings of the darsana imamsa, therefore the focus of this paper is to see the relevance of the teachings of the darsana imamsa in the midst of this change. This paper uses a qualitative descriptive approach with a literature study method to explore the problem. The result of this article is the teaching of mim.
Co-Authors Ati Yulyanti Berlian Nursyanti Mahardika Derson Derson Helen Veranika Listra Apreleliana Neng Silvi Miladiah Oksan Rahmadhani Putu Wisnu Saputra Surya Alam Wulan Meliyawati Yeni Lidia Setio Putri