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All Journal Jurnal Ilmiah Wahana Pendidikan Daengku: Journal of Humanities and Social Sciences Innovation
Nabila Cahyani Putri
Telkom University
Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Framing Intimidasi Pemerintah Lampung Terkait Infrastruktur Di Kompas.Com & Detik.Com Dewa Ayu Chyntia Novyanti; Dinda Putri Damara; Nabila Cahyani Putri; Nafisa Rihadatul Aisy; Roro Retno Woelan
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 16 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8237525

Abstract

Pada tanggal 7 April 2023 sebuah video viral berisi kritik terhadap kinerja Pemerintah Provinsi Lampung diunggah oleh seorang warganya bernama Bima Yudho Saputro melalui akun @awbimaxreborn pada media sosial TikTok. Melihat video tersebut, tanggapan dari Pemerintah Lampung juga ikut tersorot publik akibat sikapnya yang dinilai mengintimidasi keluarga dari Bima Yudho. Studi ini bermaksud guna mengetahui analisis framing pemberitaan sikap intimidasi yang dilaksanakan pemerintah terhadap masyarakat yang memberikan kritik, di media online Kompas.com dan Detik.com. Penelitian ini menggunakan metode penelitian kualitatif dengan model analisis framing Robert N. Entman yang terdiri dari pendefinisian masalah, penyebab masalah, pengambilan keputusan moral, dan penyelesaian masalah. Subjek penelitian ini diambil dari website Kompas.com dan Detik.com edisi April - Mei 2023. Temuan studi memperlihatkan bahwasanya Kompas.com dalam isu ini lebih menonjolkan tanggapan, dan mendengarkan aspirasi masyarakat terhadap kinerja dan sikap Pemerintah Lampung. Sedangkan pada Detik.com lebih menunjukkan sikap keterbukaan pemerintah kepada masyarakat.
Coffee Clinic Marketing Communication Strategy Through Instagram Live Social Media Storytelling Nabila Cahyani Putri; Maylanny Christin
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 4 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2741

Abstract

The use of storytelling is of course related to current technological developments, almost most social media offer streaming options that allow interaction with other users. One streaming option that is often used for storytelling by the public is the live streaming feature. Storytelling itself is used as a marketing communication tool as a differentiation effort to attract consumer attention. Apart from increasingly rapid technology, the development of the business world has increased quite significantly, this includes the business industry that is currently developing, namely the coffee shop phenomenon. In the business world, of course there are different marketing communication strategies according to their target consumers, plus this has a very important role in forming consumer understanding and awareness. The aim of this research is to identify the marketing communication strategy carried out by the Coffee Clinic through Instagram live social media storytelling and what message and media strategies are used in marketing communications through Instagram Live social media storytelling at the Coffee Clinic. This research uses a qualitative method where information is collected through interviews, observation and documentation with selected informants. The data analysis technique is carried out by reducing, then presenting the data and drawing conclusions from the results obtained. The results of this research explain the marketing communication strategy carried out by the Coffee Clinic through Instagram Live storytelling, of course linked to the marketing communication strategy theory by (Machfoedz, 2010) which includes message and media strategies
Co-Authors Dewa Ayu Chyntia Novyanti Dinda Putri Damara Maylanny Christin Nafisa Rihadatul Aisy Roro Retno Woelan