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PENGARUH LITERASI KEUANGAN, SIKAP KEUANGAN DAN KEPRIBADIAN TERHADAP PERILAKU PENGELOLAAN KEUANGAN PADA MAHASISWA DI KOTA JAMBI Mohd Jaker; Nazori Majid; Agustina Mutia
Manajemen Keuangan Syariah Vol. 3 No. 2 (2023): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/makesya.v3i2.2012

Abstract

The era of the industrial revolution 5.0 inIndonesia is currently making society as modern humans must have financial intelligence, namely intelligence in managing being responsible for their personal finances so as not to cause an imbalance between income and expenses which will also have an impact on the level of welfare of the individual's life.This research is a quantitative research with primary data as the data source used. The population in this study were 7 Islamic tertiary institutions in Jambi City with a total of 14,760 students. There are three data analyzes used in this study, namely the classic assumption test which consists of a normality test, multicollinearity test and heteroscedasticity test. The results showed that the classical assumption test had been fulfilled. Based on the results of testing the financial literacy variable (X1) it influences financial management behavior with a significance level of 0.013. The financial attitude variable (X2) has an effect on financial management with a significance level of 0.000. Spiritual intelligence variable (X3) has no effect on financial management with a significance level of 0.268. Meanwhile, the financial literacy variables, financial attitudes and financial intelligence jointly affect student financial management. Keywords: Financial Literacy, Spiritual Intelligence, Financial Management  
Strategi Pemasaran Rumah Makan Minang Di Kecamatan Alam Barajo Kota Jambi Chiara Aristha Putri; Nazori Majid; Lidya Anggraeni
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i4.431

Abstract

This study aims to find out how the marketing strategy used by Minang restaurants, Alam Barajo District, Jambi City, an Islamic review of the marketing strategies used by Minang restaurants, Alam Barajo District, Jambi City, and how to develop Minang restaurants in Alam Barajo District, Jambi City so that they remain exist. This research is a qualitative type. The object of this research is a Minang restaurant located in Alam Barajo District, Jambi City. The data sources used are primary data and secondary data. Data were obtained directly from respondents, totaling 15 Minang restaurants by conducting data analysis methods, namely observation, interviews and personal documentation, then the data was processed using data processing techniques. The results showed that: The marketing strategy carried out by Minang restaurants in Alam Barajo District, Jambi City used an average of 4p, namely place, product, price promotion. The Islamic Economic Review of the marketing strategy carried out by Minang restaurants in Jambi City District can be concluded, that Minang restaurants are in accordance with an Islamic perspective on average carrying out marketing strategies by setting prices, providing the best quality products, Minang restaurants are one of the a creative business that is superior because of the unique taste and use of a variety of native Indonesian spices that are difficult to imitate by other food products.