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All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Manajemen, Bisnis dan Kewirausahaan Optimal: Jurnal Ekonomi dan Manajemen
Handy Aribowo
Sekolah Tinggi Ilmu Ekonomi IBMT
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH HARGA DAN DAYA TARIK IKLAN TERHADAP MINAT BELI JASA EKSPEDISI PAXEL SURABAYA Alan Wahyu Setiawan; Handy Aribowo
Bisnis-Net Vol 6, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v6i2.3667

Abstract

Delivery or logistics services are one of the business fields that is currently growing. Its development cannot be separated from the rise of online shopping trends. Paxel is a technology-based long-distance delivery service company. Today's consumers have many choices to use delivery or logistics services in their purchase transactions. Various factors can drive consumer buying interest to use delivery services. This study aims to prove the effect of price and advertising attractiveness on consumer buying interest in using Paxel shipping services in Surabaya. The research population is all users of Paxel logistics services in Surabaya. Based on the simple random sampling technique, a sample of 100 people was taken. The data analysis technique uses multiple linear regression analysis, coefficient of determination, t test and F test. The conclusion from this study is that price influences consumer buying interest. Advertising attractiveness affects consumer buying interest. Price and advertising simultaneously influence consumer buying interest. The suggestion from this research is that Paxel shipping companies should continue to monitor the prices offered by competitors in the shipping industry and adjust the prices offered to remain competitive. Paxel shipping companies should provide promotional offers or special discounts to loyal customers or new customers, this can help increase buying interest and strengthen customer loyalty.
Pengaruh Kecerdasan Intelektual, Kecerdasan Emosional, Kecerdasan Spiritual terhadap Kinerja Karyawan pada CV Polaris Surabaya Dita Nanda Pratiwi; Handy Aribowo
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5864

Abstract

This study aims to analyze the influence of intellectual intelligence, emotional intelligence, and spiritual intelligence on the performance of employees at CV Polaris Surabaya. The background of this research is based on the strategic role of human resources as the company's main asset, acting as planners, implementers, and controllers in achieving organizational goals. This study employs a quantitative approach with a correlational design, collecting data through questionnaires and observations. The population of this study comprises all employees of CV Polaris Surabaya, with a sample of 100 respondents selected using a saturated sampling technique. Data analysis was conducted to examine the influence of each variable both partially and simultaneously on employee performance. The results indicate that intellectual intelligence, emotional intelligence, and spiritual intelligence individually have a positive and significant effect on employee performance. Furthermore, these three variables simultaneously contribute significantly to improving employee performance at CV Polaris Surabaya. Based on these findings, it can be concluded that intellectual, emotional, and spiritual intelligence are crucial factors in enhancing employee performance, suggesting that the company should pay more attention to developing these aspects of intelligence to achieve better organizational goals.”
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan dalam Pembelian Perhiasan Emas di PT. Damai Karunia Sejahtera Kota Surabaya Ayu Nata Utara; Handy Aribowo
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2023): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i4.2288

Abstract

This research aims to find out more about "The Influence of Service Quality and Product Quality on Customer Satisfaction in Purchasing Gold Jewelry at PT. Damai Karunia Sejahtera City of Surabaya.” The research method used is quantitative research with a descriptive type. Data collection techniques use questionnaires and test analysis. Sampling used random sampling techniques and the number of respondents was 83 samples. The data analysis methods used in this research are Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscidality Test, Multiple Linear Regression Analysis, t Test, f Test and Coefficient of Determination. The results of this research are that service quality has a significant effect on customer satisfaction. The calculated t value for the Service Quality Variable is 0.854 and the significant value is 0.396 if t calculated < t table then Service Quality has a significant effect on Customer Satisfaction at PT. DKS. Meanwhile, the calculated t value for the Product Quality Variable is 6.662 and the significant value is 0.000 if t calculated > t table then Product Quality has a significant effect on Customer Satisfaction at PT. DKS. For R2, the value is 68.5%, the percentage value that influences the Independent Variable on the Dependent Variable. Meanwhile, the remaining 31.5% was influenced by other factors not examined in this research. Thus, all variables are influential and significant in this research.
Co-Authors Ayu Nata Utara Dita Nanda Pratiwi Wahyu Setiawan