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All Journal Journal of Economic, Bussines and Accounting (COSTING) Bisnis Net : Jurnal Ekonomi dan Bisnis
Wahyu Setiawan
Universitas Tadulako
Economics, Econometrics & Finance

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PENGARUH HARGA DAN DAYA TARIK IKLAN TERHADAP MINAT BELI JASA EKSPEDISI PAXEL SURABAYA Alan Wahyu Setiawan; Handy Aribowo
Bisnis-Net Vol 6, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v6i2.3667

Abstract

Delivery or logistics services are one of the business fields that is currently growing. Its development cannot be separated from the rise of online shopping trends. Paxel is a technology-based long-distance delivery service company. Today's consumers have many choices to use delivery or logistics services in their purchase transactions. Various factors can drive consumer buying interest to use delivery services. This study aims to prove the effect of price and advertising attractiveness on consumer buying interest in using Paxel shipping services in Surabaya. The research population is all users of Paxel logistics services in Surabaya. Based on the simple random sampling technique, a sample of 100 people was taken. The data analysis technique uses multiple linear regression analysis, coefficient of determination, t test and F test. The conclusion from this study is that price influences consumer buying interest. Advertising attractiveness affects consumer buying interest. Price and advertising simultaneously influence consumer buying interest. The suggestion from this research is that Paxel shipping companies should continue to monitor the prices offered by competitors in the shipping industry and adjust the prices offered to remain competitive. Paxel shipping companies should provide promotional offers or special discounts to loyal customers or new customers, this can help increase buying interest and strengthen customer loyalty.
Analisis Kinerja Keuangan Dengan Menggunakan Rasio Likuiditas, Solvabilitas Terhadap Rasio Profitabilitas PT. Unilever Indonesia Tbk, (UNVR) Dan PT. Indofood Sukses Makmur Tbk, (INDF) Periode 2021-2022 Wahyu Setiawan; Hasnaa Rizky Putri Q; Sri Hermuningsih
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10546

Abstract

The purpose of this study was to analyze the comparative financial performance of PT Unilever Indonesia Tbk, (UNVR) and PT Indofood Sukses Makmur Tbk, (INDF) on the Indonesia Stock Exchange for the period 2021-2022. The research methodology used is a qualitative descriptive method with a case study type of research. The type of panel data (time series and cross section) comes from secondary data from the Indonesia Stock Exchange. The sampling technique used purposive sampling method with annual data from 2014-2018. The data was analyzed using a qualitative comparison of the company's financial performance through a comparative approach with liquidity ratios, solvency ratios, profitability ratios, and activity ratios. The results showed that the liquidity ratio (CR) of INDF had better performance than UNVR. The liquidity ratio (QR) of INDF has better performance than UNVR. The solvency ratio (DAR) of INDF companies has better performance than UNVR. The solvency ratio (DER) of INDF companies has better performance than UNVR. Based on the profitability ratio (ROA) the UNVR company has better performance than INDF. profitability (ROE) the UNVR company has better performance than INDF.
Co-Authors Handy Aribowo Hasnaa Rizky Putri Q Sri Hermuningsih