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All Journal Jurnal Indonesia Sosial Sains Ecobankers : Journal of Economy and Banking
Inayah Inayah
Universitas Islam Bunga Bangsa Cirebon
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Digital-Based Sharia Marketing Strategy to Increase Sales at The Ciwaringin Natural Dye Writing Batik Center Cirebon : Case Study at "Kebon Gedang Batik Center" Ciwaringin Cirebon Inayah Inayah; Ananda Tri Cahyati; Ari Saputra; Muhammad Viky; Dini Selasih
Jurnal Indonesia Sosial Sains Vol. 5 No. 06 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i06.1168

Abstract

The presence of MSMEs plays a crucial role in driving the Indonesian economy forward. "Batik Tulis Kebon Gedang Center" as one of the traditional batik MSMEs in Ciwaringin has recently risen after experiencing the impacts of COVID-19. This study aims to identify and analyze effective economic strategies to address the challenges of the digital era for the community in the "Batik Tulis Kebon Gedang Center" in Ciwaringin, Cirebon. The research method used is a qualitative approach through in-depth interviews and observation with the batik community. The results of this research, it can be observed that the "Batik Tulis Kebon Gedang Center" community adopts various economic strategies in facing various challenges in the digital era, including competition with digital batik products, changes in consumer behaviour, and limitations in the online market penetration. Based on these findings, several economic strategies are formulated, including increasing online presence through e-commerce platforms which have become a trend among the community and shorby (business link), using several promotional mixes such as advertising, sales promotion, public relations, and publications, direct marketing, collaboration with digital designers and influencers, as well as increasing digital literacy among batik community members. The implementation of these strategies is expected to strengthen the competitiveness and sustainability of the "Batik Tulis Kebon Gedang Center" in the digital era.
Penetapan Margin Dan Nisbah Bagi Hasil Pada Pembiayaan Mudharabah Gama Pratama; Inayah Inayah; Nur Haida
Ecobankers : Journal of Economy and Banking Vol 4 No 1 (2023): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

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Abstract

Penelitian ini dilatar belakangi oleh kondisi bahwa koperasi syariah menjanjikan suatu sistem operasional yang lebih adil dalam penetapan margin. Khususnya yang ada pada sistem profit loss sharing (bagi hasil) seperti mudharabah. Namun dalam perjalanannya, produk pembiayaan dengan mudharabah ini masih termarginalkan (tersisihkan) dan yang muncul ke permukaan adalah produk simpan minjam seperti murabahah. Yang tentunya masih dikhawatirkan publik sebagai upaya yang belum maksimal dijalankan. Adapun rumusan masalah yang diangkat yakni proses penetapan margin, metode perhitungan margin keuntungan dan nisbah, dan juga faktor apa saja yang menjadi pertimbangan dalam penetapan margin pembiayaan murabahah dan mudharabah dan yang lebih diminati dari pembiayaan murabahah atau mudharabah dilihat dari keunggulan dan kelemahannya di KSPPS BMT NU Artha Berkah. Penelitian ini bertujuan untuk mengetahui proses penentuan margin, perhitungan rasio bagi hasil (Profit sharing ratio), metode perhitungan margin murabahah, dan untuk mengetahui faktor-faktor apa saja yang menjadi pertimbangan oleh KSPPS BMT NU Artha Berkah dalam menentukan keuntungan dari margin Murabahah dan keuntungan dari rasio bagi hasil Hasil penelitian ini menemukan bahwa metode perhitungan margin murabahah menggunakan metode flat sedangkan perhitungan rasio bagi hasil (Profit Sharing Ratio) menggunakan metode pendapatan. Dan faktor-faktor yang menentukan margin dan rasio bagi hasil adalah proses pembiayaan, jumlah nominal (plafond), jangka waktu, persentase margin murabahah, metode rincian angsuran penetapan margin pembiayaan.
Digital-Based Sharia Marketing Strategy to Increase Sales at The Ciwaringin Natural Dye Writing Batik Center Cirebon : Case Study at "Kebon Gedang Batik Center" Ciwaringin Cirebon Inayah Inayah; Ananda Tri Cahyati; Ari Saputra; Muhammad Viky; Dini Selasih
Jurnal Indonesia Sosial Sains Vol. 5 No. 06 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i06.1168

Abstract

The presence of MSMEs plays a crucial role in driving the Indonesian economy forward. "Batik Tulis Kebon Gedang Center" as one of the traditional batik MSMEs in Ciwaringin has recently risen after experiencing the impacts of COVID-19. This study aims to identify and analyze effective economic strategies to address the challenges of the digital era for the community in the "Batik Tulis Kebon Gedang Center" in Ciwaringin, Cirebon. The research method used is a qualitative approach through in-depth interviews and observation with the batik community. The results of this research, it can be observed that the "Batik Tulis Kebon Gedang Center" community adopts various economic strategies in facing various challenges in the digital era, including competition with digital batik products, changes in consumer behaviour, and limitations in the online market penetration. Based on these findings, several economic strategies are formulated, including increasing online presence through e-commerce platforms which have become a trend among the community and shorby (business link), using several promotional mixes such as advertising, sales promotion, public relations, and publications, direct marketing, collaboration with digital designers and influencers, as well as increasing digital literacy among batik community members. The implementation of these strategies is expected to strengthen the competitiveness and sustainability of the "Batik Tulis Kebon Gedang Center" in the digital era.
Co-Authors Ananda Tri Cahyati Ari Saputra Dini Selasih Gama Pratama Muhammad Viky Nur Haida