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All Journal Jurnal Manajemen dan Inovasi (MANOVA) Mabsya: Jurnal Manajemen Bisnis Syariah Al'Adalah LITERA: Jurnal Ilmiah Multidisiplin
Thayib
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Mabsya: Jurnal Manajemen Bisnis Syariah

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Fundraising Strategy in Increasing the Acquisition of ZISWAF Funds at BSI Maslahat Surabaya Representative Office Muchammad Chafidz Muchlisin; Thayib
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 2 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i2.14031

Abstract

Fundraising serves as the foundation for Amil Zakat Institutions in realizing the potential of ZISWAF in Indonesia. However, many Zakat Management Institutions are still not optimal in implementing effective fundraising strategies, resulting in a gap between potential and actual realization. Therefore, this study aims to analyze the fundraising strategies implemented by BSI Maslahat, Surabaya Representative Office, in increasing the collection of ZISWAF funds. This research employs a qualitative method with a case study approach through interviews, documentation, and observation. The results show that BSI Maslahat applies two main approaches in its fundraising strategy: Direct Fundraising and Indirect Fundraising, both conducted offline and online. Direct Fundraising includes zakat pick-up services, zakat collection partners (MPZ), zakat counters, as well as approaches through digital banking and crowdfunding applications. Meanwhile, Indirect Fundraising involves media campaigns, social events, donor services, and collaborations with media and strategic partners. The challenges faced include limited human resources, suboptimal mastery of fundraising products by staff, difficulty in accessing donor contacts from banking partners, and limitations in managing crowdfunding, which is still centralized.
Co-Authors Hasan Muchammad Chafidz Muchlisin Putri, Fitriani Wijaya TRI HENDRIK Zakiyah Nafsah