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All Journal Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam
Yekti Azizah
Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto, Indonesia
Religion Education Languange, Linguistic, Communication & Media Other

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Strategi Branding Sekolah Dalam Meningkatkan Awereness Masyarakat Yekti Azizah; Umi Halwati
Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam Vol 6 No 2 (2023): DIRASAH
Publisher : Institut Agama Islam (IAI) Faqih Asy'ari Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/dirasah.v6i2.899

Abstract

This study aims dig deeper into school branding strategies in increasing public awareness. The research method used is a qualitative method focusing on library research. The results of research on school branding strategies in increasing public awareness include (1) cool school uniforms, (2) forming positive characteristics that are superior and proud of, (3) realizing both academic and non-academic achievements, interesting documentation and publications, (4) visual documentation accompanied by written documentation with an attractive design, (5) utilization of information technology, (6) formation of a good slogan or take, (7) creating valued alumni.
Co-Authors Umi Halwati