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All Journal Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam
Umi Halwati
Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto, Indonesia
Religion Education Languange, Linguistic, Communication & Media Other

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Strategi Branding Sekolah Dalam Meningkatkan Awereness Masyarakat Yekti Azizah; Umi Halwati
Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam Vol 6 No 2 (2023): DIRASAH
Publisher : Institut Agama Islam (IAI) Faqih Asy'ari Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/dirasah.v6i2.899

Abstract

This study aims dig deeper into school branding strategies in increasing public awareness. The research method used is a qualitative method focusing on library research. The results of research on school branding strategies in increasing public awareness include (1) cool school uniforms, (2) forming positive characteristics that are superior and proud of, (3) realizing both academic and non-academic achievements, interesting documentation and publications, (4) visual documentation accompanied by written documentation with an attractive design, (5) utilization of information technology, (6) formation of a good slogan or take, (7) creating valued alumni.
Konsep Manajemen Humas Pendidikan Dalam Meningkatkan Citra Madrasah di MI Muhammadiyah Tinggarjaya Oepyt Risky Laelatuzzahro; Umi Halwati
Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam Vol 6 No 2 (2023): DIRASAH
Publisher : Institut Agama Islam (IAI) Faqih Asy'ari Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/dirasah.v6i2.904

Abstract

This study aims to find out how the concept of education public relations management at MI Muhammadiyah Tinggarjaya, functions of the concept of public relations management and also understands the duties of public relations in improving the image of madrasas. The research method used is a qualitative method, while the technique for collecting data in this study is using Library Research and interviews. While the results of the study show that the concept of public relations management and the task of public relations in improving the image of madrasas have been carried out well both from planning, organizing, implementing as well as evaluating. The public relations task of improving the image of the madrasa at MI Muhammadiyah Tinggarjaya has also been carried out which aims to establish good relations with the community and also to improve the good image of MI Muhammadiyah Tinggarjaya
Co-Authors Oepyt Risky Laelatuzzahro Yekti Azizah