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PENGARUH KUALITAS LAYANAN CALL CENTER TERHADAP LOYALITAS NASABAH BANK DI KOTA BANDA ACEH Teuku Fahmi; Zuliana Zulkarnen; Tajul Ula; Teguh Dwi Putra
Jurnal Warta Dharmawangsa Vol 17, No 4 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i4.3822

PENGARUH KUALITAS LAYANAN CALL CENTER TERHADAP LOYALITAS NASABAH BANK DI KOTA BANDA ACEH Teuku Fahmi; Zuliana Zulkarnen; Tajul Ula; Teguh Dwi Putra
Jurnal Warta Dharmawangsa Vol 17, No 4 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i4.3822

WORKSHOP AKUNTANSI DASAR BAGI REMAJA PENGUSAHA MUDA DI DESA TANJUNG HATARAN Budianto Budianto; Ilham Ramadhan Nasution; Ahmad Taufiq Harahap; Teguh Dwi Putra; Zuliana Zulkarnaen
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40549

Usaha Kecil dan Menengah (UKM) memiliki peran strategis dalam ekonomi Indonesia, termasuk di pedesaan seperti Desa Tanjung Hataran, Kabupaten Simalungun. Remaja pengusaha muda di desa ini sering kali menghadapi tantangan dalam pengelolaan keuangan usaha, terutama karena minimnya pengetahuan akuntansi dasar. Workshop akuntansi dasar yang diadakan bertujuan untuk mengatasi masalah ini dengan memberikan pelatihan teoritis dan praktis kepada 20 remaja pengusaha muda. Kegiatan ini meliputi penyuluhan, pelatihan praktik, dan pendampingan intensif. Evaluasi menunjukkan peningkatan signifikan dalam kemampuan peserta, dengan skor rata-rata naik dari 60% menjadi 85% setelah mengikuti pelatihan. Hasil tersebut menekankan pentingnya pemahaman akuntansi dasar untuk meningkatkan keberlanjutan usaha kecil dan menengah di pedesaan. Saran untuk peningkatan termasuk penambahan materi terkait perencanaan keuangan jangka panjang dan penggunaan teknologi pencatatan keuangan digital, serta pendampingan yang lebih berkelanjutan dan kerja sama dengan institusi pendidikan dan pemerintah.

THE ROLE OF ORGANISATIONAL CULTURE AND MANAGERIAL PRACTICES IN ENHANCING EMPLOYEE PERFORMANCE AT CLOTHING MANUFACTURING MICRO, SMALL, AND MEDIUM ENTERPRISES (UMKM) IN MEDAN DENAI: A QUALITATIVE STUDY Syafira Maulida Hasni; sri Mulyani; teguh dwi putra
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 1 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i1.8511

This study aims to analyze the role of organizational culture and company managerial practices in improvingemployee performance in convection MSMEs in Medan Denai. In the context of increasingly fierce businesscompetition, MSMEs are required to not only rely on production capabilities but also strengthen internalorganizational aspects, particularly work culture and effective managerial practices. This study uses aqualitative approach with a case study method. Data collection techniques were carried out through in-depthinterviews, observation, and documentation of business owners and employees of convection MSMEs.The research results show that a strong organizational culture, such as discipline, teamwork, andresponsibility, plays a crucial role in shaping employee work behavior. Furthermore, managerial practicesincluding open communication, motivation, and a flexible supervisory system have been shown to significantlyimprove employee performance. The combination of a positive organizational culture and adaptive managerialpractices is a key factor in improving employee productivity and work quality.This research provides implications that convection MSMEs need to consciously build a conduciveorganizational culture and implement effective managerial practices to achieve optimal employee performance.Keywords: Organizational culture, managerial practices, employee performance, MSMEs, qualitative research

THE EFFECT OF SERVICE QUALITY ON CONSUMER BUYING INTEREST AT THE ALTIC HOUSEWARE STORE IN MEDAN Alda Febriani; Teuku Fahmi; Teguh dwi putra
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9307

This study aims to determine the effect of service quality on consumer purchasing interest at the Altic Houseware Store in Medan. The background of this study is based on the increasingly tight competition in the household goods retail business which requires business actors to improve service quality to attract and retain consumers. Service quality is considered as one of the important factors that can influence consumer purchasing interest. The research method used is a quantitative approach with an associative research type. The population in this study were all consumers of the Altic Houseware Store in Medan with an average of 4,500 people per month. The research sample was determined using the Slovin formula of 98 respondents with an accidental sampling technique. Data collection techniques were carried out through a questionnaire with a Likert scale. Data analysis used validity tests, reliability tests, classical assumption tests, simple linear regression analysis, t-tests, and coefficients of determination (R²). The results showed that service quality had a positive and significant effect on consumer purchasing interest. This is evidenced by the calculated t-value of 16.337 with a significance level of 0.000 (<0.05). The regression equation obtained is Y = 5.873 + 0.418X, indicating that any increase in service quality will increase consumer purchasing interest. The coefficient of determination (R²) of 0.735 indicates that service quality can explain 73.5% of the variation in consumer purchasing interest, while the remaining 26.5% is influenced by other factors outside the study. Thus, it can be concluded that service quality plays a very important role in increasing consumer purchasing interest at the Altic Houseware Store in Medan. Therefore, the store is advised to continuously improve service quality to increase consumer appeal and loyalty.

ANALYSIS OF DIGITAL MARKETING STRATEGIES (TIKTOK) FOR THE QOQOM DIMSUM WHOLESALE UMKM IN TANJUNG MULIA HILIR URBAN VILLAGE, MEDAN CITY Dinda Aulia; Teguh Dwi Putra; Ngatno Sahputra
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9312

This study aims to analyze digital marketing via TikTok for the UMKM “Grosir Dimsum Qoqom” in Tanjung Mulia Hilir Subdistrict, Medan City, covering content strategies, the impact on sales, and the challenges encountered. A qualitative descriptive research method was employed, utilizing data collection techniques such as observation, interviews, and documentation. The study’s informants included the business owner, production staff, and customers. The results indicate that TikTok is utilized through the periodic uploading of content featuring product videos, production processes, price promotions, and ordering information. The use of hashtags, trending music, and comment interactions has successfully expanded promotional reach and boosted consumer interest. TikTok also plays a role in building consumer trust by visually showcasing product quality. The impact of using TikTok is evident in increased engagement, an influx of new customers, and rising sales figures. However, the business faces challenges such as maintaining content creation consistency, limited human resources, algorithm changes, and intensifying competition. Based on a SWOT analysis, the digital marketing strategy via TikTok is considered effective for expanding the market and enhancing the competitiveness of the Dimsum Qoqom UMKM.

ANALISIS PROSES STOCK OPNAME DALAM MENUNJANG AKURASI DATA PERSEDIAAN BARANG PADA DISTRIK NAVIGASI TIPE A KELAS I BELAWAN Sarni Yohana Hutabalian; Teguh Dwi Putra; Jhon Simon; Zuliana Zulkarnaen; Muhammad Jaka Wiratama
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 11 NO. 1 JUNI 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v11i1.8934

Tujuan Penelitian ini (1) untuk mengetahui dan mendeskripsikan proses pelaksanaan stock opname pada Distrik Navigasi Tipe A Kelas I Belawan. (2)untuk menganalisis faktor-faktor yang mempengaruhi akurasi data persediaan barang dalam proses stock opname. (3) untuk mengevaluasi sejauh mana proses stock opname dapat menunjang akurasi data persediaan barang serta memberikan rekomendasi perbaikan yang relevan bagi peningkatan sistem pengelolaan persediaan di instansi tersebut. Lokasi penelitian ini adalah Kantor Distrik Navigasi Tipe A Kelas I Belawan Direktorat Jenderal Perhubungan Laut Kementerian Perhubungan Republik Indonesia, Stock opname merupakan kegiatan penting dalam pengendalian internal persediaan guna memastikan kesesuaian antara data administrasi dan kondisi fisik barang di gudang. Akurasi data persediaan sangat berpengaruh terhadap efektivitas pengelolaan barang, penyusunan laporan, serta pengambilan keputusan manajerial. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi terhadap pihak-pihak yang terlibat dalam pengelolaan persediaan, seperti Kepala Subbagian Keuangan dan Perlengkapan, Bendahara Material, Kepala Gudang, serta Petugas Administrasi Persediaan. Analisis data dilakukan dengan menggunakan analisis SWOT (Strengths, Weaknesses, Opportunities, Threats). Hasil penelitian menunjukkan bahwa proses stock opname pada Distrik Navigasi Tipe A Kelas I Belawan telah dilaksanakan secara berkala dan sesuai dengan prosedur yang berlaku. Namun, efektivitas pelaksanaannya belum optimal karena masih terhambat oleh pencatatan manual, keterbatasan sumber daya manusia, serta potensi human error. Meskipun demikian, stock opname memiliki peran penting dalam meningkatkan akurasi data persediaan melalui identifikasi selisih barang, penyesuaian data, serta evaluasi sistem pencatatan. Oleh karena itu, diperlukan peningkatan sistem pencatatan berbasis teknologi dan penguatan pengendalian internal guna mendukung pengelolaan persediaan yang lebih efektif, efisien, dan akurat

PENGARUH CITRA MEREK USAHA TERHADAP LOYALITAS KONSUMEN NON MUSLIM DI AYAM AL MAZ JALAN ADAM MALIK MEDAN Syam Mimi Khafifah Azzara; Teuku Fahmi; Teguh Dwi Putra; Zuliana Zulkarnaen; Muhammad Jaka Wiratama
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 11 NO. 1 JUNI 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v11i1.8935

Penelitian ini dilatarbelakangi oleh meningkatnya persaingan industri makanan cepat saji di Indonesia, terutama antara merek global dan lokal. Ayam Al Maz Fried Chicken sebagai merek lokal dengan konsep ayam goreng khas Saudi dan nuansa Islami, menarik minat konsumen dari berbagai latar belakang termasuk non muslim. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh citra merek terhadap loyalitas konsumen non muslim di gerai Ayam Al Maz Jalan Adam Malik Medan.Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan survei. Populasi penelitian adalah konsumen non muslim di lokasi tersebut, dengan sampel sebanyak 38 responden yang ditentukan menggunakan rumus Slovin. Teknik pengumpulan data menggunakan kuesioner skala Likert. Analisis data meliputi uji validitas, uji reliabilitas, analisis regresi linear sederhana, uji parsial (uji t), uji simultan (uji F), dan koefisien determinasi (R²) dengan bantuan IBM SPSS 27. Hasil penelitian menunjukkan bahwa citra merek Ayam Al Maz dinilai sangat baik oleh responden. Persamaan regresi linear sederhana diperoleh Y = 1,196 + 1,008X, yang berarti setiap peningkatan citra merek sebesar 1% akan meningkatkan loyalitas konsumen sebesar 1,008. Hasil uji t menunjukkan thitung (11,905) > ttabel (2,02619) dengan signifikansi 0,000 < 0,05, sehingga H0 ditolak dan Ha diterima, artinya citra merek berpengaruh signifikan terhadap loyalitas konsumen. Nilai koefisien determinasi (R²) sebesar 0,797 atau 79,7% menunjukkan bahwa citra merek memberikan kontribusi terhadap loyalitas konsumen, sedangkan sisanya 20,3% dipengaruhi oleh faktor lain yang tidak diteliti. Kesimpulannya, citra merek usaha berpengaruh positif dan signifikan terhadap loyalitas konsumen non muslim di Ayam Al Maz Fried Chicken Jalan Adam Malik Medan.

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