Syafira Maulida Hasni
UNIVERSITAS DHARMAWANGSA

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THE ROLE OF ORGANISATIONAL CULTURE AND MANAGERIAL PRACTICES IN ENHANCING EMPLOYEE PERFORMANCE AT CLOTHING MANUFACTURING MICRO, SMALL, AND MEDIUM ENTERPRISES (UMKM) IN MEDAN DENAI: A QUALITATIVE STUDY Syafira Maulida Hasni; sri Mulyani; teguh dwi putra
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 1 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i1.8511

Abstract

This study aims to analyze the role of organizational culture and company managerial practices in improvingemployee performance in convection MSMEs in Medan Denai. In the context of increasingly fierce businesscompetition, MSMEs are required to not only rely on production capabilities but also strengthen internalorganizational aspects, particularly work culture and effective managerial practices. This study uses aqualitative approach with a case study method. Data collection techniques were carried out through in-depthinterviews, observation, and documentation of business owners and employees of convection MSMEs.The research results show that a strong organizational culture, such as discipline, teamwork, andresponsibility, plays a crucial role in shaping employee work behavior. Furthermore, managerial practicesincluding open communication, motivation, and a flexible supervisory system have been shown to significantlyimprove employee performance. The combination of a positive organizational culture and adaptive managerialpractices is a key factor in improving employee productivity and work quality.This research provides implications that convection MSMEs need to consciously build a conduciveorganizational culture and implement effective managerial practices to achieve optimal employee performance.Keywords: Organizational culture, managerial practices, employee performance, MSMEs, qualitative research
THE ROLE OF THE TWIN ONION CHIPS SME IN INCREASING RESIDENTS' INCOME IN MABAR HILIR VILLAGE, MEDAN CITY Syafira Maulida Hasni; Sri Mulyani; Teuku Fahmi
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9304

Abstract

This study examines the role of the Keripik Bawang Nyiur Kembar (Twin Onion Chips)  UMKM in increasing the income of residents in Mabar Hilir Village, Medan City. The research problem stems from the limited formal employment opportunities, which limits income for some residents, particularly housewives. The existence of  UMKM is an alternative in creating locally-based jobs and helping to increase family income. This study uses a descriptive qualitative research method with an approach focused on understanding the social and economic conditions of the community. Data were obtained through observation, interviews, and documentation with informants consisting of business owners, workers, and local residents. The results show that the Keripik Bawang Nyiur Kembar (Twin Onion Chips)  UMKM plays a role in creating employment opportunities for the surrounding community, especially housewives. In addition, this  UMKM provides additional income that helps meet family needs and has a social impact in the form of community empowerment and increased local economic activity. However, the  UMKM still faces several obstacles such as changing market conditions, limited raw materials, and working conditions. Overall, the Keripik Bawang Nyiur Kembar (Twin Onion Chips)  UMKM plays an important role in strengthening the community-based economy