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Implementasi Pemasaran Digital Pada Breadlife Melalui Media Video Arienda Gitty Ramadani; Dewi Khornida Marheni; Fanesha Nissy Kusweanto
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 4 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v1i4.8553

Abstract

Digital Marketing is the main key for business in these days to be able to thrive. Breadlife Batam is a store specialized in selling and making bread and pastry in an Japanese Artisan Bakery style under PT Kunci Mas Batam. All this time, there are some Batam residents which do not recognize Breadlife as a good national franchise, have not tried the products and also feel sceptic towards the brand quality, considering the price is expensive enough if compared to other local bread brands.Purpose - This PkM activity is expected to be able to help Breadlife store to promote its product to the society with video media.Research Method - The data collection method used is observation and interview. Findings - As a result, there are many good responds from the society, hence Breadlife brand will be increasingly known by the Batam societies. Implication - The contribution of the research findings for Breadlife’s owner are many good responds from the society, hence Breadlife brand will be increasingly known by the Batam societies. The contribution of the research findings for the next researcher are can be used as a reference source for further research to support research related to digital marketing.
Millennials' Behavior: Does Stock Investors' Self-Efficacy Mediate Financial Literacy on Financial Behavior? Arienda Gitty Ramadani; Dewi Khornida Marheni; Hery Haryanto
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

Financial literacy among millennials is a fundamental need because many are victims of fraudulent investments. After all, the financial literacy and behavior index is still relatively low. Based on research conducted, almost 86 percent of their financial condition is in the unhealthy category. This novelty perspective sheds light on the influence of both Financial Literacy and Financial Self-Efficacy on this specific group's financial decision-making and behavior. This research is a quantitative type of research with an associative approach. Individual investors participating in The Indonesia Capital Market are the population target in this study. The samples used in this study amounted to 150 models. The sampling technique in this study is purposive sampling. The findings of this study demonstrate a positive relationship between financial literacy and financial self-efficacy. Moreover, the results indicate that financial literacy and self-efficacy significantly impact financial behavior. Furthermore, this study provides evidence supporting the mediating role of financial self-efficacy in the relationship between financial literacy and financial behavior. This conclusion indicates the importance of strengthening financial literacy and self-efficacy in millennial stock investors to encourage positive financial behavior. These steps are expected to help millennial stock investors achieve long-term financial goals better.
Implications of The Effect Of Profitability and Liquidity on Capital Structure in Mining Companies in Indonesia With Firm Size as Moderation Arienda Gitty Ramadani; Hesniati Hesniati; Destiana Safitri
Jurnal Manajerial Vol. 12 No. 01 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i01.8503

Abstract

Background – Economic growth in Indonesia in 2022 reached 5.31%, which is the highest achievement from 2014. Although Indonesia was hit by the negative impact of the Covid-19 pandemic, the economy in Indonesia continues to show resilience and increasing rapidly. The ideal capital structure is a blend of debt and equity that maximizes firm value through prudent investment choices and enhances the financial and operational performance of the business. Aim – This research is to determine the impact of internal factors on capital structure. By investigating the moderating effect of business size on the link between profitability and liquidity on capital structure, this study adds to the body of previous work. Design / methodology / approach – This study employed a quantitative research design, which entails gathering quantifiable numerical data and applying statistical analysis to determine and elucidate the relationship between variables. The study employed secondary data, which was sourced from a company’s financial documents. Purposive sampling is used in the study to choose profitable companies. This approach is being employed since the data used in the study are secondary data, which offer more comprehensive and varied data information. Eviews was used to help with the data analysis strategy used in this investigation. Findings – The hypothesis for the first hypothesis is profitability accepted to have a positive and significant effect on capital structure. Second hypothesis is accepted, and fourth hypothesis is accepted. While the third hypothesis is rejected. Research implication – According to the research, a 1% improvement in profitability (ROA) can result in a 0.06% reduction in the company's debt, raising earnings and lowering the amount of debt in the capital structure. High liquidity companies typically use their internal profits instead of taking on debt or issuing additional shares. The study's findings imply that firm size may have an impact on the relationship between capital structure and liquidity because larger, more liquid corporations are thought to be more able to pay back their loans. Limitations – The study acknowledged numerous limitations, including the use of USD exchange rates, which rendered some data meaningless, and the elimination of enterprises with unfavorable financial reports. Just 46 of the 63 profitable mining businesses listed on the IDX were examined in this study. Consequently, the study suggests that more research be done over a longer time period on various organizations or sectors. It also recommends that future research include more independent factors or mediating variables.
Access to Finance as a Mediator of The Relationship Between Financial Literacy and Financial Technology on MSMEs Sustainability Arienda Gitty Ramadani; Ferawati; Dewi Khornida Marheni
Jurnal Manajerial Vol. 12 No. 03 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i03.9876

Abstract

Background - Micro, Small, and Medium Enterprises (MSMEs) are crucial for driving Indonesia's economic growth. However, their sustainability often faces challenges due to limited access to financial resources and minimal use of financial technology. Many MSMEs also exhibit low financial literacy, which impacts their ability to manage their finances efficiently and utilize digital financial instruments. In an increasingly complex and competitive market landscape, the ability of MSMEs to obtain funding and utilize financial technology is crucial for achieving sustainable growth. Objective - This study aims to examine the mediating effect of access to finance on the relationship between financial literacy and financial technology on the sustainability of MSMEs. This study specifically examines whether financial literacy and financial technology can have a significant impact on the sustainability of MSMEs, both directly and indirectly through access to finance as a mediating factor. Design/Methodology/Approach - This study employed a quantitative methodology using a questionnaire to collect data from 150 MSME participants in Batam City. The sampling technique used was purposive sampling, specifically aimed at financial technology users. Data were collected through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS software. This model combines reliability, validity, and significance assessments through bootstrapping to evaluate direct and indirect influences between variables. Find - The findings of this study indicate that financial technology significantly influences the sustainability of MSMEs, both through direct connections and through a mediation process through access to finance. Access to finance has been shown to significantly influence the sustainability of MSMEs. Conversely, financial literacy does not show a significant direct impact on sustainability, nor does it have a significant indirect effect through access to finance. These findings emphasize that the influence of financial technology is greater than financial literacy in increasing the competitiveness and sustainability of MSMEs in today's digital era. Conclusion - The conclusion obtained in this study is that financial literacy does not have a significant direct influence on the sustainability of MSMEs. In contrast, financial technology and access to finance have a significant positive influence on the sustainability of MSMEs. Access to finance mediates the relationship between financial technology and MSME sustainability, but access to finance does not mediate the relationship between financial literacy and MSME sustainability. This finding confirms the importance of adopting financial technology in strengthening the sustainability of MSMEs. Research Implications - The findings of this study provide important insights for various parties, particularly the government, financial institutions, and business support service providers. They need to be more proactive in encouraging the use of financial technology among MSMEs to support business closures. Furthermore, financial literacy programs need to be designed with a more applicable approach and be relevant to the needs of MSMEs, particularly those related to the use of digital financial services, so that their benefits are truly felt in daily business practices. Limitations - This study has several limitations. It is geographically confined to Batam City, limiting the generalizability of its findings to other regions in Indonesia. Furthermore, as a purely quantitative study, it does not explore in-depth behavioral or socio-psychological factors that may influence MSME sustainability. Future research is recommended to employ a mixed-methods approach and expand the scope to other regions to gain more comprehensive insights.