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Marleni
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Literasi Digital Society Menuju Era Perubahan Pertumbuhan Ekonomi Di Kelurahan Tanah Mas Banyuasin Sumatera Selatan Marleni; Trecy Austin; Diany Putri Pratiwi; Indah Pusnita
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 8 : September (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Digital literacy includes a deep understanding of technology, the ability to access, evaluate and effectively use information presented in digital media, as well as active participation in an increasingly complex digital world. In the context of the digital economy, business actors do not only compete with local competitors, but also with global competitors that can be accessed through digital platforms. Wider connectivity has opened up access to international markets, enabling cross-border transactions without significant geographic barriers. Tanah Mas Banyuasin Village in South Sumatra has unique characteristics in the context of digital literacy and economic growth. Tanah Mas has diverse economic potential, ranging from the commercial sector, fertile agriculture to various traditional crafts. However, like in many other regions in Indonesia, economic, infrastructure and digital literacy challenges remain. The existence of digital literacy makes it easier for people to communicate through existing social media and will have an impact on the development of insights in society to improve economic life in the future.
Pertumbuhan Ekonomi dan Lapangan Kerja Layak: Optimalisasi Social Media Marketing Tata Rias Desa Perajin Diany Putri Pratiwi; Junior Zamrud Pahalmas; Karerek; Marleni; Trecy Austin
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v2i2.131

Abstract

Having a job does not guarantee the ability to get out of the clutches of poverty. A persistent lack of decent work opportunities, inadequate investment and low consumption lead to an erosion of the fundamental social contract that forms the basis of a democratic society: Putting job creation at the center of economic policy-making and development plans, will not only generate decent work opportunities but also stronger growth, and can reduce poverty. This is a positive circle that is good for the economy and for society and encourages sustainable development. Indonesia has made a very strong commitment to achieving decent work and is playing an important role in ensuring that employment and workforce issues are included in the Sustainable Development Goals (SDGs). The importance of decent work in achieving sustainable development is highlighted by its aim to promote sustainable economic growth, productive employment opportunities and decent work for all. Social media marketing is a form of digital marketing that uses social media to market business products or services through the platforms provided by the media. Today social media is media that cannot be separated in everyday life. This is related to the cosmetology business that the author introduces in community service in Desa Perajin.
Co-Authors Diany Putri Pratiwi Indah Pusnita Junior Zamrud Pahalmas Karerek Trecy Austin