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All Journal Lontar : Jurnal Ilmu Komunikasi RELASI: Jurnal Penelitian Komunikasi
Alfano Utomo
Universitas 17 Agustus 1945 Surabaya
Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS KUALITAS KONTEN YOUTUBE BERDASARKAN KOLOM KOMENTAR DARI CHANNEL YOUTUBE BAIM PAULA Alfano Utomo; Muhammad Ardian Andadinata; Doan Widhiandono
RELASI Vol 3 No 03 (2023): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

Tujuan dibuatnya penelitian ini adalah untuk mengetahui bagaimana isi kualitas konten YouTube Baim Paula berdasarkan kolom komentar dari channel YouTubenya, apakah channel ini mendidik atau tidak bagi penontonnya. Metode penelitian ini kami menggunakan metode kualitatif atau metode deskriptif dengan cara teknik simak catat, yang dimana kami sebagai peneliti melakukan sebuah analisis dengan cara menonton secara berulang-ulang melalui channel YouTubenya. Setelah itu, kami mengambil dua konten sebagai hasil analisis yang berjudul “Berjualan Peyek Demi Menyekolahkan Anak2nya, Dan Sempat Menjadi Kuli Bangunan” dan “Gemeteran, Beruntungnya Kakek Tukang Sayur Ini..” hasil analisis kolom kometar dari kedua konten tersebut, kami menyimpulkan bahwa kualitas dari konten YouTube Baim Paula masih menimbulkan pro dan kontra dikarenakan masih banyaknya komentar positif dibandingkan komentar negatif. Akan tetapi, pendapat kami sebagai peneliti bahwa konten yang dibuat dari channel YouTube Baim Paula masih kurang mengedukasi penontonnya dikarenakan masih banyak hal yang perlu diperbaiki.
Analysis of Contradictory Messages in Advertisements (Semiotic Analysis of Citra Advertisement Version “Pancarkan Ragam Cantik Kulit Indonesia”) Alfano Utomo; Merry Fridha Tripalupi; Irmasanthi Danadharta
LONTAR: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Lontar : Jurnal Ilmu Komunikasi (In Press)
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v13.i2.11605

Abstract

In the advertising industry, the media plays an important role in shaping public perceptions of beauty standards, including in Indonesia. Representations of women in advertisements are often depicted with ideal images centered on fair skin. Although advertisements now often feature representations of diversity, these standards are still made subtly in the media. This study discusses the contradictory messages contained in the Citra advertisement version “Pancarkan Ragam Cantik Kulit Indonesia” using Charles Sanders Peirce's semiotic method. This research is a qualitative study using a constructivism paradigm approach with text analysis. The purpose of this study is to uncover the hidden meanings in advertisements using Charles Sanders Peirce's semiotic method with Jacques Derrida's deconstruction theory. The results of the study show contradictory messages in the representation of diversity raised in this advertisement. Although Citra highlights the diversity of Indonesian skin color beauty, the presence of visuals such as placing light-skinned women as the main focus, the use of skin lightening ingredients such as bengkuang and niacinamide in Citra products as the main selling point, animations of skin color changes towards lighter, the appearance of characters who have dark skin characters with the label "Glowing Skin" still refers to the standard of beauty of light skin. This advertisement has not completely deconstructed the standard of beauty, but rather reproduces it in a new and more subtle form in selling its products.
Co-Authors Doan Widhiandono Irmasanthi Danadharta Merry Fridha Tripalupi Muhammad Ardian Andadinata