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Exploiting the Sadness of Disabled Athletes: (Critical Discourse Analysis of Theo Van Leeuwen on Detik.com January 16, 2022 Edition) Merry Fridha Tripalupi; Rahmat Edi Irawan; Kismiyati El Karimah
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.5648

Reporting about athletes disables anything new in the world of journalism. In several regional, national, and international sports pages, journalists always write news about the other side of life and his struggles in overcoming disability in the match. It is interesting to see how athletes with disabilities are used as commodities and exploited their interests. So, with this view, the researcher analyzed a text entitled Exploitation of Sadness for Athletes with Disabilities (Theo Van Leeuwen's Critical Discourse Analysis on Detik.Com Edition January 16, 2022). The research uses Frankfurt’s critical theory, with qualitative methods, with a critical analysis approach from Theo Van Leeuwen. The results showed that the writer used several inclusion and exclusion strategies in the news text. The inclusion strategy focuses on Halil exploitation as the main star in the text above. Halil is described as a young man who has limitations and physical imperfections but wins in sports competitions. Meanwhile, in the exclusion strategy, the scriptwriter does not present a coach who has contributed to Halil's victory or a friend from a hawker association who is also an athlete who paved the way for Halil to become an athlete. With this inclusion and exclusion strategy, it can be seen how the perspective of news writers for persons with disabilities places them in an unequal position with humans in general

Community shifts in Segunung Village due to information technology influence Tripalupi, Merry Fridha; Irawan, Rahmat Edi; Sjuchro, Dian Wardiana; Nurfauziah, Isni
Jurnal Kajian Komunikasi Vol 11, No 2 (2023): December 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i2.48762

Background: The development of information technology has transformed rural communities from their traditional focus on local matters to being integrated into the global society. This shift significantly affects media consumption and production and consequently changes the way people interact with one another as they socialize in both real life and cyberspace. Purpose: This study aimed to find out the communication construction of rural communities living in Carangwulung Village, Wonosalam District, Jombang Regency. Methods: By using a phenomenological approach, the researchers revealed the experiences and meanings of individuals in this phenomenon. In-depth interview was the main data collection technique in this study. Results: The results of the study unveiled a transformative shift in the way rural communities interact and communicate, attributable to the pervasive influence of information technology. Historically, rural communities have been characterized by close-knit bonds, where face-to-face interactions in communal gatherings, festivals, and local meetings were the norm. These events often served as both social and informational hubs, fostering a sense of unity, shared identity, and mutual support. Conclusion: As technology permeates every aspect of life in Segunung traditional village, the shift towards virtual interactions is inevitable, impacting the collective nature of the community. Implications: The presence of the internet changes the communication construction of rural communities where life and community activities become easier by living in a world with real reality and part of cyber society.

Optimalisasi Komunikasi dan Kolaborasi Humas untuk Peningkatan Tridharma di OTTIMMO Internasional Mukti, Baresa Margi; Tripalupi, Merry Fridha; Sadono, Teguh Priyo
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 13, No 2 (2024): August
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v13i2.3009

Nowdays, competition in universities is getting tougher. One attempt to ensure that a higher education institution have a special place among the public is to improve its quality so that it can produce superior graduates. Tridharma is a pillar of higher education that must be implemented, consist of education and teaching, research and community service. Apart from being something that must be done, the Tridharma of higher education can provide benefits, namely producing graduates who are creative, innovative, independent and useful for the surrounding community. Tridharma activity in higher education cannot walk alone internally, there needs to be an approach to the community through a public relations unit. Through the partnerships built between public relations and its partners, collaboration can result in activities that can be implemented into the Tridharma activities themselves. This research goal is to determine the strategies and models of communication and public relations collaboration at the OTTIMMO International Culinary and Patisserie Academy in improving the Tridharma of higher education, as well as what are the supporting and inhibiting factors. This research is using a qualitative method with a case study approach, the data collection method is by conducting interviews. The analytical method used is data reduction, namely summarizing the data and simplifying the data, then verifying and confirming the conclusions. The results of this research are communication and collaboration carried out by public relations in improving the Tridharma of higher education, namely using a two-way symmetrical model supported by using a collaborative governance stage process.Pada saat ini persaingan perguruan tinggi semakin ketat. Sebagai langkah agar satu perguruan tinggi tersebut mendapatkan tempat khusus oleh publik adalah dengan berbenah untuk meningkatkan mutu sehingga dapat menghasilkan lulusan yang unggul. Tridharma merupakan pilar dari perguruan tinggi yang wajib dilaksanakan, yaitu pendidikan dan pengajaran, penelitian dan pengabdian kepada masyarakat. Selain merupakan hal yang wajib dilakukan, Tridharma perguruan tinggi dapat memberikan manfaat yaitu menghasilkan lulusan yang kreatif, inovatif, mandiri dan berdaya guna bagi masyarakat sekitar. Tridharma didalam perguruan tinggi tidak dapat berjalan sendiri secara internal, perlu adanya pendekatan kepada masyarakat melalui unit humas. Melalui relasi yang dibangun antara humas dengan mitranya, dapat menghasilkan kerjasama berupa kegiatan yang dapat diimplementasikan kedalam kegiatan Tridharma itu sendiri. Penelitian ini bertujuan untuk mengetahui startegi serta model komunikasi dan kolaborasi humas Akademi Kuliner dan Patiseri OTTIMMO Internasional dalam meningkatkan Tridharma perguruan tinggi, serta apa saja yang menjadi faktor pendukung dan penghambatnya. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, metode pengumpulan data yaitu dengan melakukan wawancara. Metode analisis yang digunakan reduksi data, yakni merangkum data dan menyederhanakan data, lalu verifikasi dan penegasan kesimpulan. Hasil penelitian ini yaitu komunikasi dan kolaborasi yang dilakukan humas dalam meningkatkan Tridharma perguruan tinggi yaitu menggunakan model two-way symmetrical dengan didukung menggunakan proses tahapan collaborative governance.

Examining women journalists in Surabaya: a critical ethnographic media portrait study Merry Fridha Tripalupi; Hajidah Fildzah Nadhilah Kusnadi; Rahmat Edi Irawan
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.7808

The current scenario in the public sphere sees women's presence, yet certain professions, including journalism, remain primarily dominated by men. This gender disparity not only affects media policies but also perpetuates stereotypes hindering women's advancement in the industry, thus becoming a subject of interest for the researchers focusing on Surabaya's media landscape. This study aims to analyse the portrait of women in the media by focusing on female journalists in Surabaya, Indonesia. This research used critical ethnography and standpoint theory as a foundation for analysing the phenomenon. Based on the results of the researcher's search, the number of female journalists in Surabaya is at most 30% compared to male journalists. This research uses critical ethnography and standpoint theory, which are used as a foundation to analyse the phenomenon. Based on the results of the researcher's search, the number of female journalists in Surabaya is at most 30% compared to male journalists. The results of this study show clearly that society's norms and stereotypes about gender that do not prioritise female journalists are the cause of discrimination. In fact, this discrimination often occurs unintentionally due to factors in the organisational structure and environment that do not support the inclusion of women. This leads to poor representation of women in the media until there is an endless cycle of the system.

Pelatihan Storytelling dalam Iklan Digital untuk Meningkatkan Daya Saing UMKM Sepatu Lukis UTAPESPAINT Malang Tripalupi, Merry Fridha; Aldino, Pravinska; Engelbert, Sheron Mariana Alezandra
Jurnal Pustaka Dianmas Vol 5, No 1 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v5i1.5423

Usaha Mikro, Kecil, dan Menengah (UMKM) sangat berperan dalam mendorong pertumbuhan ekonomi sebuah daerah. Akan tetapi pada pelaksanaannya masih banyak masalah yang dihadapi oleh UMKM terkait dengan pemasaran. Di era digital semestinya UMKM dapat memanfaatkan berbagai media digital sebagai media berpromosi sehingga dapat meningkatkan daya saing ditengah persaingan usaha yang semakin ketat namun masih banyak kendala yang dialami. Kegiatan pengabdian Masyarakat ini bertujuan untuk memberikan pelatihan membuat iklan di media sosial dengan storytelling agar UMKM sepatu lukis UTAPESPAINT Malang dapat mengembangkan narasi yang kuat sehingga dapat menyampaikan pesan emosional sebagai bentuk komunikasi kepada konsumen. Metode pelaksanaan kegiatan meliputi observasi awal, penyusunan materi pelatihan, pemberian materi komunikasi pemasaran, dasar periklanan dan praktik langsung pembuatan iklan story telling dan dilanjutkan dengan evaluasi. Dari kegiatan yang dilakukan, menunjukkan peningkatan pemahaman peserta terhadap pentingnya komunikasi pemasaran, konsep iklan dengan storytelling, serta bertambahnya kemampuan peserta dalam membuat konten iklan digital dengan story telling di media sosial. Pelatihan ini berimplikasi positif pada UMKM sepatu lukis UTAPESPAINT Malang dan menjadi titik balik penguatan brand image usaha lokal agar lebih kompetitif di pasar digital.

REPRESENTATION OF WOMEN AS OBJECTS OF CONSUMERISM (CRITICAL DISCOURSE ANALYSIS ON PAYLATER SERIES IN EPISODES 1 AND 2) Tripalupi, Merry Fridha; Irawan, Rahmat Edi; Duile, Timo
ASPIRATION Journal Vol. 6 No. 1 (2025): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i1.101

Impulsive buying behavior is increasingly becoming a trend after the existence of marketplaces that make it easier for consumers to buy an item. Currently, active e-commerce users in Indonesia continue to grow with increasingly massive digital activities. Fashion is an item that is more purchased by women in online shopping. The persuasion of advertisements featuring products that claim to perfect women's appearance is a hot-selling commodity. The depiction of the entanglement of consumerism is shown in the Pay Later series. This series tells the story of Tika, the main character, who becomes the object of consumerism. By using the critical discourse analysis method of Sara Mills, which focuses on feminism and in line with this research, which is based on the theory of postmodern feminism, the results show the subject-object position that this series provides an overview of women as objects of consumerism where looking beautiful with beautiful goods is a requirement for women to look more attractive. The use of pay later, which provides flexibility in terms of payment, is attractive to the main character without being accompanied by adequate financial literacy skills. This is what makes the main character get entangled in paying later debt. The high interest rate and relatively short deadline are the problems that are then faced. For the sake of appearing charming, the main character is haunted by debt collectors in his daily life.

Media transformation management strategy in the era of multiplatform (Case study on Tribun network) Tripalupi, Merry Fridha; Irawan, Rahmat Edi
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art6

The rapid advancement of technology demands that media companies transform quickly; it is insufficient for media to produce content; they must adopt an integrated multi-platform strategy. This study examines media transformation management strategies in the multi-platform era, utilizing the Tribun Network as a case study. The research employs a descriptive qualitative method with a case study approach. This study utilizes Henry Jenkins' theory of media convergence and a cross-media approach to analyze channel integration and content distribution patterns. The results indicate that Tribun's transformation encompasses digital editorial integration, leadership restructuring towards a flexible model, platform-based content optimization, and diversification of monetization channels. This strategy has not only expanded audience reach but has also established an editorial workflow that is responsive to algorithms and technological dynamics. This research contributes to the literature on digital media management and is a practical reference for other media organizations in designing multi-platform strategies.

Media Framing of Kaesang Pangerep’s PSI Chairmanship by Tribunnews.com Irawan, Rahmat Edi; Tripalupi, Merry Fridha
Jurnal Kajian Jurnalisme Vol 7, No 2 (2024): KAJIAN JURNALISME
Publisher : School of Journalism, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v7i2.51400

Media undeniably has a great influence in the political sphere today. The interdependence between media and politics is an interesting discussion because it should be an institution that disseminates information neutrally, no tendency to certain groups. However, today’s media in Indonesia exacerbates the phenomenon of political mediatization. This study aims to provide new insights into how Tribunnews.com uses framing to shape political narratives in the context of news coverage of Kaesang Pangarep’s rise to the leadership of PSI party. This study combines qualitative methodology with the framing analysis method based on the theories of Gerald Kosicki and Zhongdang Pan. It examined the Tribunnews.com report, edition September 30th 2023 titled “Observer Suspects Megawati’s Anger over Kaesang Joining PSI”. Tribunnews.com was chosen because the news was only reviewed from the observer’s side. Hence, this research attempted to reveal how Kaesanng’s rise to the leadership of the PSI party was framed by Tribunnews.com. The results of the research based on the Zhongdang Pan and Kosicki model demonstrated that Tribunnews.com constructed Megawati’s alleged anger, yet the news was not followed with reliable sources for balanced reporting. Tribunnews.com also mediatized the use of bombastic titles and content to increase news appeal. This requires a public concern because the media, which should act as the fourth pillar of democracy, instead tend to mediatize the news only for attaining public attention.

Kajian Resistensi Sosial Pengguna Media Sosial X Dalam Tagar #Netizenselalubenar Melalui Analisis Jaringan Komunikasi Tripalupi, Merry Fridha; Aini, Hanifah Nur; Ayodya, Beta Puspitaning
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 13 No. 2 (2024): KOMUNIKATIF : Jurnal Ilmiah Komunikasi
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v13i2.5811

The anecdote that netizens are always right is often used to describe internet users who can comment anything on posts from other people’s accounts. This is sad because it means there are no restrictions on what netizens can and cannot comment on. This phenomenon raises pros and cons, resulting in resistance in netizens who disagree with the concept. This study aims to reveal how audiences respond to #Netizenselalubenar and the resistance that arises on social X. This research uses Computer- Mediated Communication theory and Social network theory. This research provides an overview of the important role of hashtags in exchanging information and forming public opinion. It shows how resistance arises as a response to opinion domination on social media. This research is expected to be a reference for further network analysis research. Moreover, it illustrates the power of netizens’ digital activities in influencing public opinion. The research method used is communication network analysis, which is included in quantitative research with a descriptive approach. Data was taken from tweets on social media X that had activity on #Netizenselalubenar. The main findings include a centralized communication network with several dominant accounts, especially the @0 account. Hashtags disseminate information and shape public opinion regarding the ‘netizens are always right’ phenomenon. Resistance from the audience emerged in response to the dominance of opinion on the hashtag and formed an online community to counter the dominance of the hashtag.

Analysis of Contradictory Messages in Advertisements (Semiotic Analysis of Citra Advertisement Version “Pancarkan Ragam Cantik Kulit Indonesia”) Alfano Utomo; Merry Fridha Tripalupi; Irmasanthi Danadharta
LONTAR: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Lontar : Jurnal Ilmu Komunikasi (In Press)
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v13.i2.11605

In the advertising industry, the media plays an important role in shaping public perceptions of beauty standards, including in Indonesia. Representations of women in advertisements are often depicted with ideal images centered on fair skin. Although advertisements now often feature representations of diversity, these standards are still made subtly in the media. This study discusses the contradictory messages contained in the Citra advertisement version “Pancarkan Ragam Cantik Kulit Indonesia” using Charles Sanders Peirce's semiotic method. This research is a qualitative study using a constructivism paradigm approach with text analysis. The purpose of this study is to uncover the hidden meanings in advertisements using Charles Sanders Peirce's semiotic method with Jacques Derrida's deconstruction theory. The results of the study show contradictory messages in the representation of diversity raised in this advertisement. Although Citra highlights the diversity of Indonesian skin color beauty, the presence of visuals such as placing light-skinned women as the main focus, the use of skin lightening ingredients such as bengkuang and niacinamide in Citra products as the main selling point, animations of skin color changes towards lighter, the appearance of characters who have dark skin characters with the label "Glowing Skin" still refers to the standard of beauty of light skin. This advertisement has not completely deconstructed the standard of beauty, but rather reproduces it in a new and more subtle form in selling its products.

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