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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Multiverse: Open Multidisciplinary Journal
Sarah Madaniah
Universitas Sumatera Utara
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Pengaruh Kondisi Fasilitas (Facilitating Condition) dengan SIAKAD (Sistem Informasi Akademik) berbasis Online sebagai Variabel Moderasi Terhadap Kinerja Dosen (Studi Kasus di UIN Syuhada Padangsidempuan Program Studi Tarbiyah dan Ilmu Keguruan) Sarah Madaniah; Parapat Gultom
Multiverse: Open Multidisciplinary Journal Vol. 2 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/multiverse.v2i2.1132

Abstract

This research aimed to examine the impact of facilitating conditions on the performance of lecturers within the Tarbiyah and Teacher Training Study Program (a case study conducted at UIN Syuhada Padangsidempuan). It also considered the online-based SIAKAD variable as a moderating factor. The study specifically investigated the influence of facility variables (X1) and the online-based SIAKAD (Xm) on lecturer performance. Employing a quantitative approach with an associative perspective, the research utilized a non-probability sampling technique, encompassing a saturated sample (census), which involved all 67 lecturers. The findings indicate that facilities (X1) exhibit a significant positive impact on lecturer performance, while online-based SIAKAD (Xm) similarly positively influences lecturer performance. However, the online-based SIAKAD variable does not appear to act as a moderator, enhancing the effect of the facility variable (X1) on the lecturer performance variable (Y), as evidenced by the insignificance value of 0.631 > 0.05.
ANALYZING THE EFFECTS OF OMNICHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Sarah Madaniah; Arlina Nurbaity Lubis; Endang Sulistya Rini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3044

Abstract

The beauty industry has experienced significant and rapid growth in recent years. However, this growth has not been reflected in Sociolla's revenue, which has shown fluctuations and a downward trend. In its annual report, Sociolla stated that it has implemented an omnichannel system to enhance customer experience. Surprisingly, this system has become the least utilized shopping channel among its consumers. Previous studies have also presented mixed results regarding the implementation of omnichannel strategies and customer management. This phenomenon has gained increasing attention from both academics and industry practitioners due to the growing challenges in delivering effective customer service. This study aims to examine and analyze the influence of omnichannel system usage and customer experience on customer loyalty through customer satisfaction at Sociolla Sun Plaza Medan. The research adopts an associative approach with quantitative data. The population consists of Sociolla customers at Sun Plaza Medan, whose total number is unknown. 210 respondents were selected using purposive sampling, with criteria including having made at least three purchases at Sociolla Sun Plaza Medan and having used multiple shopping channels. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS version 4.0. The results indicate that the use of the omnichannel system has a positive but insignificant effect on both customer satisfaction and loyalty. In contrast, customer experience has a positive and significant effect on both satisfaction and loyalty. Regarding indirect relationships, customer satisfaction does not mediate the effect of omnichannel system usage on customer loyalty. However, customer satisfaction does mediate the relationship between customer experience and loyalty at Sociolla.
Co-Authors Arlina Nurbaity Lubis Endang Sulistya Rini Parapat Gultom