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All Journal Journal of Economic and Islamic Research
Luluk Illiyah
IAIN Madura
Religion Economics, Econometrics & Finance

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Pengaruh Persepsi Strategi Paid Promote di Media Sosial Instagram sebagai Alat Pemasaran terhadap Perilaku Pembelian Online Perspektif Ekonomi Islam Luluk Illiyah; Irdlon Sahil
Journal of Economic and Islamic Research Vol. 1 No. 01 (2022): November
Publisher : Prodi Ekonomi Syariah STAI Syaichona Moh. Cholil Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62730/journalofeconomicandislamicresearch.v1i01.26

Abstract

Perception of marketing strategy through paid promote advertising services is an effective effort or strategic and creative steps in overcoming the problems of every company or online business owner. The purpose of this study was to determine whether there is an effect of paid promote strategy, to find out how the effect of paid promote as a marketing tool affects online purchasing behavior and to determine the Islamic economic perspective regarding paid promote strategy. Due to the rapid development of technology, online business owners must be able to compete with competitors. One of them is in terms of marketing, because marketing is the spearhead of a company. So that an existing product can be recognized by the wider community. The design of this research is quantitative research. With the population of this study as many as 75 respondents. The sampling technique uses saturated samples. Data collection techniques using a questionnaire as many as 20 statement items using a Likert scale. Data analysis techniques to answer the hypothesis using simple linear regression analysis. Based on the results of the study, it shows that there is a positive and significant influence on the perception of paid promote strategy as a marketing tool on online buying behavior. This is evidenced by the coefficient of determination R square of 64.7%. This means that there is a significant influence between the perception variable paid promote strategy (X) on the online purchasing behavior variable (Y). One of the influencing indicators is attractive advertisements that can lead to online buying behavior. This paid promote strategy is in accordance with the perspective of Islamic economics because in terms of its activities it uses principles that are in accordance with Islamic law by doing marketing that does not contain gharar element
Hikmah Larangan Ihtikar Mekanisme Pasar Domestik dalam Ekonomi Islam Luluk Illiyah; Irdlon Sahil
Journal of Economic and Islamic Research Vol. 1 No. 02 (2023): Juli
Publisher : Prodi Ekonomi Syariah STAI Syaichona Moh. Cholil Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62730/journalofeconomicandislamicresearch.v1i02.50

Abstract

Some economic activities that can, in practice, benefit one party and harm another from religious values, such as usury, tadlis gambling in buying and selling, and the hoarding of goods or what is commonly known as Ihtikar. In fact, in economic activity, a sense of transcendence is very necessary and required. If this feeling and awareness are not found, then everyone will justify all means without caring about the consequences of their behavior and they will even argue that if this is not the case then the economy in a circle will not run quickly and optimally. The definition of Ihtikar is an economic practice that is carried out by hoarding certain goods which have the aim of obtaining the maximum profit without caring about how distressed others are when they need it. In this case, Islam provides a separate prohibition to maintain the survival of mankind on this earth and also so that the economy of a country can move forward, normal and full of equality and justice, of course
Manajemen ZIS dalam Peningkatan Perkonomian Masyarakat : (Kajian Perspektif Yusuf Qardhawi pada BAZNAS Kabupaten Bangkalan) Irdlon Sahil; Luluk Illiyah
Journal of Economic and Islamic Research Vol. 2 No. 1 (2023): November
Publisher : Prodi Ekonomi Syariah STAI Syaichona Moh. Cholil Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62730/journalofeconomicandislamicresearch.v2i1.82

Abstract

Poverty in Indonesia is still a problem that is difficult to solve, and poverty continues to increase day by day. In fact, until now we have not yet found the right strategy to become a win solution to minimize the low poverty rate in Indonesia. Moreover, in East Java, namely in Bangkalan Regency, the poverty rate is increasing in 2020. The Bangkalan Regency National Zakat Agency (BAZNAS) in 2019 has realized the distribution of Zakat, Infaq and Alms (ZIS) funds amounting to IDR. 611,295,400 while the funds collected that year amounted to Rp. 887. 417.162. The statement made by the Chairman of the East Java National Zakat Amil Agency stated that Bangkalan Regency has 1.8 billion zakat potential. If this is the case, the percentage of funds realized is 48%. So from this it is necessary to make better efforts than before so that the funds distributed by ZIS to mustahik can be distributed evenly. The aim of this research is to analyze the management of BAZNAS Bangkalan social funds from the perspective of Yusuf Qardhawi. This research uses qualitative methods with case studies to investigate phenomena in real life. The results of this research are that the implementation of zakat, infaq and alms management carried out by BAZNAS Bangkalan Regency is in accordance with Law 23 of 2011 concerning zakat management. In improving the economy of the people of Bangkalan, BAZNAS Bangkalan has done this by providing productive business capital loans for micro business actors who cannot meet their living needs. Yusuf Qardhawi's view regarding the Bangkalan Regency ZIS BAZNAS management analysis has been implemented well and appropriately.
Co-Authors Irdlon Sahil