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All Journal Prologue: Journal on Language and Literature
Ponia Mega Septiana
Sekolah Tinggi Ilmu Ekonomi Stan IM
Humanities Languange, Linguistic, Communication & Media

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Language Power in Virtual Market: Analyzing Illocutionary Functions of Marketplaces’ Slogan in Indonesia Ponia Mega Septiana; Wiwi Widuri Sinta Putri Sari; Imam Muhtadi
Prologue: Journal on Language and Literature Vol. 9 No. 2 (2023): Prologue: Journal on Language and Literature
Publisher : Faculty of Letters Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/jurnalprologue.v9i2.126

Abstract

This research aims to find the classification of the illocutionary act and illocutionary function in slogan online marketplace in Indonesia. The data are taken from the highest-ranking visitation by the customer on the website sasanadigital.com during June 2023. The main theory used is based on Yule (2010) about the illocutionary act and Leech (1993) about the illocutionary functions. The research uses a descriptive qualitative method. The result of the research shows 4 types of the illocutionary act. They are assertive, commissive, directive, and declarative and the illocutionary functions based on most classifications appear that be collaborative and competitive.
MODALIZATION IN HEALTH PUBLIC SERVICE ADVERTISEMENT: A SYSTEMIC FUNCTIONAL GRAMMAR STUDY Ponia Mega Septiana; Imam Muhtadi; Wiwi Sari
Prologue: Journal on Language and Literature Vol. 10 No. 1 (2024): Prologue: Journal on Language and Literature
Publisher : Faculty of Letters Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/jurnalprologue.v10i1.159

Abstract

Using a systemic functional grammar approach, this research looks for modalization in health public service announcements. A descriptive qualitative method is used in this study. A component of modality that is elaborated in interpersonal Meta function, known as "modalization," expresses the writer's or speaker's opinions about the material being communicated. Various media types are available for the acquisition of information. One of them might be an advertising campaign. It can be accessed online, in periodicals, and on television. This writer uses the Systemic Functional Grammar technique to examine the health public service announcement. The modalization employed in health public service announcements is the subject of the current writer's analysis. Pinterest provides health public service announcements, which is where the research's data came from.
Co-Authors Imam Muhtadi Imam Muhtadi Wiwi Sari Wiwi Widuri Sinta Putri Sari