Prologue: Journal on Language and Literature
Vol. 10 No. 1 (2024): Prologue: Journal on Language and Literature

MODALIZATION IN HEALTH PUBLIC SERVICE ADVERTISEMENT: A SYSTEMIC FUNCTIONAL GRAMMAR STUDY

Ponia Mega Septiana (Sekolah Tinggi Ilmu Ekonomi Stan IM)
Imam Muhtadi (Universitas Islam KH Ruhiat Cipasung)
Wiwi Sari (Universitas Logistik dan Bisnis International)



Article Info

Publish Date
31 Mar 2024

Abstract

Using a systemic functional grammar approach, this research looks for modalization in health public service announcements. A descriptive qualitative method is used in this study. A component of modality that is elaborated in interpersonal Meta function, known as "modalization," expresses the writer's or speaker's opinions about the material being communicated. Various media types are available for the acquisition of information. One of them might be an advertising campaign. It can be accessed online, in periodicals, and on television. This writer uses the Systemic Functional Grammar technique to examine the health public service announcement. The modalization employed in health public service announcements is the subject of the current writer's analysis. Pinterest provides health public service announcements, which is where the research's data came from.

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Journal Info

Abbrev

jurnal_prologue

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Prologue: Journal on Language and Literature published by Faculty of Letters, Balikpapan University. It is published twice a year, namely March and September. It publishes papers in language and literature. The scopes of the topics include but not limited to (1) Literature; (2) Linguistics; (3) ...