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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Economics and Digital Business Review
Keren Gloria Sondakh
University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALYZING THE INFLUENCE OF PSYCHOLOGICAL FACTORS ON IMPULSIVE BUYING OF APPAREL CUSTOMERS DURING FACEBOOK LIVE STREAM (CASE STUDY: KLONTONG MANADO ONLINE SHOP SULAWESI UTARA) Keren Gloria Sondakh; David Paul Elia Saerang; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.51752

Abstract

The purpose of this study is to analyze the influence of psychological factors on impulsive buying behavior of apparel customers during Facebook live streams, with a case study of the Klontong Manado Online Shop in Sulawesi Utara. The study examines the psychological factors that may lead to impulsive buying behavior, such as Motivation, Attitude, Learning and Perception. This research uses Quantitative Approach with 96 from apparel customers who have participated in the Facebook live streams of Klontong Manado Online Shop. The study found that motivation, attitude, and learning do not significantly influence impulsive buying, while perception has a highly positive and significant effect on impulse purchases of clothes during live streaming on the "Klontong Manado Online Shop" Facebook group. Additionally, all four factors have a simultaneous and significant effect on impulsive buying of clothes through live streaming in the group. The findings of this study could provide insights for online apparel retailers to better understand and leverage the psychological factors that influence impulsive buying behavior during live stream shopping events.   Keywords: psychological factors, impulsive buying
Hubungan Persepsi Servant Leadership Dengan Perilaku Prososial Pada Anggota Komisi Organisasi Pelayanan Mahasiswa Pantekosta Di Universitas Negeri Manado Sondakh, Keren M.A; Solang, Deetje J.; Hartati, Meike E.
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1580

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan persepsi servant leadership dengan perilaku prososial pada anggota komisi organisasi pelayanan mahasiswa Pantekosta di Universitas Negeri Manado. Sampel dalam penelitian ini berjumlah 78 mahasiswa. Instrumen yang digunakan berupa skala servant leadership dan skala perilaku prososial. Data hasil penelitian ini kemudian dianalisis menggunakan uji product moment correlation dengan bantuan SPSS 25 for windows. Berdasarkan perhitungan yang dilakukan dengan product moment correlation diperoleh koefisien korelasi sebesar 14,2% dengan nilai signifikansi 0,001 < 0,05. Hasil penelitian menunjukkan bahwa terdapat hubungan antara servant leadership dengan perilaku prososial pada anggota komisi organisasi pelayanan mahasiswa Pantekosta di Universitas Negeri Manado.
Co-Authors David Paul Elia Saerang Hartati, Meike E. Shinta J. C. Wangke Solang, Deetje J.