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All Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat AKSIOMA : Jurnal Manajemen
Sunan Trioko
Universitas Islam Balitar
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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Integrasi Digital Marketing Dan CRM Untuk Meningkatkan Retensi Pelanggan Dalam Industri Pendidikan Daring Yufi Priyo Sutanto; Nurul Farida; Sunan Trioko
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): Januari 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i1.654

Abstract

Penelitian ini membahas integrasi antara Customer Relationship Management (CRM) dan pemasaran digital untuk meningkatkan retensi pelanggan dalam industri pendidikan daring. Tujuan penelitian adalah untuk menganalisis peran CRM dalam identifikasi, pengelolaan, dan retensi pelanggan, serta mengukur dampak integrasi dengan inovasi pemasaran digital terhadap efisiensi operasional dan kepuasan pelanggan. Penelitian ini menggunakan metode deskriptif kualitatif melalui wawancara mendalam, observasi, dan analisis dokumen. Hasil penelitian menunjukkan bahwa integrasi CRM dan pemasaran digital mampu meningkatkan retensi pelanggan hingga 20% dan efisiensi operasional hingga 50%. Faktor kunci keberhasilan adalah personalisasi layanan berbasis data dan otomatisasi proses pemasaran. Penelitian ini menawarkan rekomendasi strategis untuk lembaga pendidikan daring dalam memanfaatkan teknologi CRM dan pemasaran digital guna meningkatkan pengalaman pelanggan dan keberlanjutan bisnis.
Strategi Manajemen Pelaku UMKM Dalam Pengelolaan SDM Dan Perlindungan Hak Kekayaan Intelektual: Studi Kasus : Di Sektor Kreatif Wilayah Pemerintahan Kota Blitar Sunan Trioko; Ulva Roifatul Lailin; Cindy Ayu Amelia
AKSIOMA : Jurnal Manajemen Vol 4 No 1 (2025): AKSIOMA : Jurnal Manajemen [Februari-Juli 2025]
Publisher : Program Studi Manajemen dan Magister Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/aksioma.v4i1.4373

Abstract

The purpose of this study is to evaluate the strategies of human resource management (HR) and intellectual property rights (IPR) protection implemented by micro, small, and medium enterprises (MSMEs) in the creative wood sector, especially Griya Kayu. Data was collected through observation, documentation, and in-depth interviews. Research shows that hands-on training and productivity-based incentive systems are still used informally to manage human resources. Although the practice is effective, this method does not guarantee progress in the long run. Since more than 97% of the workforce in Indonesia is employed by MSMEs, which account for more than 60% of the national GDP as well as high costs and information limitations, most MSME manufacturers have not registered their product brands and designs. They rely more on publications, which do not have sufficient legal force, as proof that they are genuine. Due to information and cost limitations, IPR protection has not been a priority. Recommendations include training in human resource management and the government should facilitate IPR registration. The research not only identifies strategies and challenges faced by MSMEs, but also makes practical suggestions for the sustainable development of key barriers such as capital limitations, lack of legal understanding, and access to information. However, with the support of the government and strategic partners such as NGOs and educational institutions, there are opportunities. Some of the micro, small, and medium enterprises (MSMEs) have succeeded in managing their businesses, including in the field of wooden handicraft accessories, drums, bags, and handicrafts sold around the Bungkarno Cemetery in Blitar City.
Co-Authors Cindy Ayu Amelia Nurul Farida Ulva Roifatul Lailin Yufi Priyo Sutanto