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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Manajemen Bisnis Eka Prasetya Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Journal of Economic, Business and Engineering (JEBE)
Enda Yunita Surbakti
Business Management Study Program, Politeknik Negeri Medan, Medan
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences

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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SOMETHINC (STUDI KASUS KASUS MAHASISWA JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI MEDAN) Anathasya Wira Gusti Rani Sipahutar; Enda Yunita Surbakti; Annalisa Sonaria Hasibuan
Journal of Economic, Business and Engineering (JEBE) Vol 5 No 1 (2023): Oktober
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v5i1.5645

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek dan Kualitas Produk terhadap keputusan pembelian produk Skincare Somethinc. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Populasi yang digunakan dalam penelitian ini adalah mahasiswa Politeknik Negeri Medan. Adapun jumlah responden terdiri dari 100 orang, dengan teknik pengambilan sampel random sampling dan penentuan sampel menggunakan rumus slovin. Metode analisa yang digunakan dalam penelitian ini adalah uji validitas, uji realibilitas, uji normalitas, uji Multikolinearitas, uji Heteroskedastisitas, uji regresi linear berganda, uji signifikan (uji t dan uji f) dan uji determinasi. Hasil penelitian menunjukkan bahwa Citra Merek dan Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian produk Skincare Somethinc baik secara parsial maupun simultan. Hasil penelitian menunjukan bahwa variable Citra Merek dan Kualitas Produk mempengaruhi keputusan pembelian sebesar sebesar 26,9%, sedangkan sisanya sebesar 73,1% dijelaskan oleh variabel lain yang tidak diketahui dalam penelitian ini.
Web-Based Business Simulation Practice Course Learning Application Jumjuma Jumjuma; Agus Mariani Saragih; Enda Surbakti; Lily M Nasution; Fivi Rahmatus Sofiyah
Jurnal Penelitian Pendidikan IPA Vol 9 No SpecialIssue (2023): UNRAM journals and research based on science education, science applic
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9iSpecialIssue.6614

Abstract

This research is planned to continue and realize the results and objectives of previous research in 2022 with applied research on innovative products, namely Practical Learning Applications for Virtual Business Simulation Courses in the Business Administration Study Program. The long-term goal of this research is to develop project-based and digital technology-based Business Simulation learning courses used by students and lecturers. The method used to achieve this is the R and D method. The target for this research output is Copyright and publication of the accredited national journal Sinta 2. This research produces a virtual business simulation learning application based on a research model that was created in 2022. Research This is a type of action research and development using the Research and Development (R&D) method. This research also tested innovative products practiced by 70 5th-semester students, 10 people were taken from each 5th-semester class of the Business Administration Study Program (7 classes) as test respondents in using this Business Simulation application. The Business Simulation Application was created under the business simulation learning process contained in the RPS for the Business Simulation Course. This simulation application is web-based and is equipped with a video tutorial to make it easier to use. Application testing results show that this business simulation application makes business work easier and faster for the positions of manager, head of administrative supplies, and head of finance.
Influence of Price and Promotion on the Purchasing Decision of Event Organizer Services PT Showbitz Mitra Utama Medan Theresia Uli Ritonga; Enda Yunita Surbakti
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 1: Edisi Maret 2024
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i1.333

Abstract

Every company has a goal to win the competition and maximize company profits by attracting consumers from the suitability of set prices and effective and efficient promotions. Both of these are factors that can convince consumers to make a purchase decision. This research aims to determine the effect of price and promotion on the purchase decision for event organizer services. This research is a quantitative descriptive research with data sources used, namely literature studies and distributing questionnaires. The sample in this research was 35 respondents with saturated sampling techniques. The data analysis method in this research used data quality test, classical assumption test, multiple linear regression analysis and hypothesis test using SPSS version 20 program. The results of t test in this research to show that the price (X1) partially has a positive and significant influence on the purchase decision for event organizer services with a calculated t value of 3,186. The results of t test in this research to show that the promotion (X2) partially has a positive and significant influence on the purchase decision for event organizer services with a calculated t value of 5,812. The results of the F test on price (X1) and promotion (X2) simultaneous has a positive and significant influence on the purchase decision for event organizer services with a calculated F count of 21,152. The results of the Adjusted R Square (R2) test to show that price (X1) and promotion (X2) are able to influence the purchase decision for event organizer services by 54,2% and the remaining 45,8% can be explained by factors not axamined in this research.
Pengembangan Usaha Jasa Ransoe Konveksi Melalui Inovasi Dan Kreatifitas Penciptaan Produk Berbasis Customer Needs Sarah Rouli Tambunan; Rismawati Rismawati; Enda Yunita Surbakti; Jamardua Haro
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 4 No. 2 (2023): Edisi November 2023
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The conveyance service business is a dynamic industry where there are changing trends every year. This is what underlies Ransoe Konveksi's efforts to develop its production, especially to expand market share. However, the lack of specific skills of the employees has hampered the plan to make the latest products that are actually in great demand by the community. Therefore, the Polmed Service Team took the initiative to provide training to Ransoe Konveksi employees who would later be guided by professionals in their fields. If the employees' abilities are qualified to create new products that are in demand by the community, the convection services will be increasingly recognized by many people and will increase income.
Co-Authors Agus Mariani Saragih Anathasya Wira Gusti Rani Sipahutar Fivi Rahmatus Sofiyah Hasibuan, Annalisa Sonaria Jamardua Haro Jumjuma Lily M Nasution Rismawati Rismawati Sarah Rouli Tambunan, Sarah Rouli Theresia Uli Ritonga