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All Journal International Journal of Humanities Education and Social Sciences Asian Journal of Management, Entrepreneurship and Social Science
Ni Ketut Arismayanti
Master Program in Tourism Studies, Faculty of Tourism, Udayana University, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The Effect of Dining Service Quality (DINESERV) on Tourist Satisfaction in The Café Area Muaya Beach Jimbaran, Bali Ni Putu Lilik Widyayanthi; Ni Ketut Arismayanti; Putu Sucita Yanthy
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 1 (2023): IJHESS AUGUST 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i1.555

Abstract

Muaya Jimbaran Beach Cafe area Bali is known by tourists as a culinary tourist attraction with a selection of seafood dishes. The café area is highly dependent on domestic and foreign tourists, but the Covid-19 pandemic has resulted in a decrease in the number of tourist visits and there are several negative reviews from tourists related to the quality of services provided. The purpose of this study was to analyze the effect of dining service quality on tourist satisfaction in the area of Muaya Beach Cafe, Jimbaran, Bali Island. This research method uses a quantitative approach with a sample of 115 respondents. Sampling techniques in this study using accidental sampling and data collection through the dissemination of questionnaires, observations, interviews, and literature studies. Data analysis techniques using Structural Equation modeling (SEM) with analysis tools SmartPLS Professional 3.0. The results of this study showed that the dining service quality café in the beach area of Muaya Jimbaran Bali. The results of this study give the implication that we should improve the quality through food quality, service quality, price and atmosphere to achieve optimal tourist satisfaction in the area of Muaya Jimbaran Beach Cafe Bali.
The Influence of Marketing Mix on Tourist Satisfaction in Sade Tourism Village, Central Lombok, West Nusa Tenggara Bagas Anggara; I Nyoman Sudiarta; Ni Ketut Arismayanti
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 2 (2023): IJHESS OCTOBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i2.573

Abstract

The tourism development in Pulau Lombok has experienced rapid growth, but it still faces challenges such as a lack of human resources, substandard service quality, and inadequate supporting facilities. The objective of this study is to examine the impact of the Marketing Mix on tourist satisfaction in the Sade Tourism Village. The Marketing Mix consists of seven marketing elements, including Product, Price, Place, Promotion, People, Process, and Physical Evidence. Tourist satisfaction plays a critical role in the achievement of success within the tourism industry. The research methodology employed in this study is quantitative research, involving the distribution of questionnaires to 100 visiting tourists. Purposive Sampling was used with the criteria that respondents must be over 17 years of age. Structural equation modeling analysis using Smart PLS was employed in this research. The findings demonstrate that the dimensions of the Marketing Mix, namely Product, Price, Place, Promotion, People, Process, and Physical Evidence, have a significant influence on tourist satisfaction in the Sade Tourism Village. This study provides practical implications for service providers in the village of Sade. Service providers need to maintain aspects of the Marketing Mix, such as offering attractive tourism products, affordable pricing, effective distribution channels and promotions that can reach tourists, high-quality service processes, and an appealing appearance. By maintaining and enhancing these elements of the marketing mix, it will have an impact on tourist satisfaction.
Cultural Heritage Based Marketing Mix in Majapahit Bejijong Village, Trowulan, Mojokerto, East Java Ilmiatus Sholikhah; Ni Ketut Arismayanti; Ni Made Sofia Wijaya
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

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Abstract

The tourism industry continues to grow at increasingly higher levels of competition, so marketing is needed. The Bejijong Majapahit Village Tourism Village, which has several tourist attractions in the form of Majapahit Kingdom heritage, such as Brahu Temple, Siti Inggil, Majapahit Village, and Majapahit Maha Vihara, cannot be separated from marketing activities. Several efforts have been made to become ADWI 2021 champion in the CHSE category, and comparative studies and promotions via social media have also been carried out, but more is needed to increase the number of visits and win the competition. Therefore, this research analyzes the appropriate marketing strategy for the Kampung Majapahit Bejijong Tourism Village. The approach used in this research is a mixed method. The respondents were 112 tourists and 12 experts. Data was analyzed using the Ifas and Efas, IE, and SWOT Matrix. The research results show that the marketing strategy that can be implemented is the S-O strategy, namely strengthening storytelling branding, organizing Majapahit Kingdom art performances, designing cultural preservation tourism activities, and creating exhibitions of local community crafts at historical sites. W-O's strategy is to conduct podcasts, create digital documentaries of the life of the Majapahit Kingdom era, provide Majapahit traditional clothing rentals, and create Majapahit trail activities. S-T's strategy was to add an audioguide and narrate the sacredness of the mojo tree. W-T's strategy is collaborating with sponsorship events and increasing authentic tourist attractions.
Co-Authors Bagas Anggara I Nyoman Sudiarta Ilmiatus Sholikhah Ni Made Sofia Wijaya Ni Putu Lilik Widyayanthi Putu Sucita Yanthy