Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Humanities Education and Social Sciences
Flavia Maharani Yunazar
Institut Komunikasi dan Bisnis LSPR, Indonesia
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Adapatation of Digital Marketing Activation After the COVID-19 Pandemic at Anantara Seminyak Bali Resort Hilda Kosasih; Gabriela Felicita Putri Kurniadi; Flavia Maharani Yunazar
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 1 (2023): IJHESS AUGUST 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i1.594

Abstract

This study aims to analyze the digital marketing activation in the hotel industry in Bali as their adaptation to consumer behavior post-COVID-19 pandemic. This study was conducted by qualitative descriptive with a study case approach to know the digital marketing adaptation applied by Anantara Seminyak Bali Resort in dealing with digital consumers. Through this study, the researchers found that Anantara Seminyak Bali Resort has adapted digital marketing to the stages of digital consumer behavior after the COVID-19 pandemic.
Co-Authors Gabriela Felicita Putri Kurniadi Hilda Kosasih