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All Journal Jurnal Indonesia Sosial Teknologi
Lilik Indayani
Universitas Muhammadiyah Sidoarjo, Indonesia
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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In Store Display, Product Quality, And Price Discounts On Impulse Buying Decisions At Indah Bordir Sidoarjo Store Rizki Dwi Rahmania; Lilik Indayani; Oetarjo Oetarjo
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i10.761

Abstract

This study aims to identify and prove the effect of in-store displays, product quality and price discounts on impulse buying decisions at the Indah Embroidery store in Sidoarjo. The research was conducted using a quantitative approach, with a sample of 100 respondents, namely consumers at the Indah Embroidery shop who live in Sidoarjo with ages 18-45 years. Data collection was carried out using a questionnaire and analyzed with multiple linear regression analysis using the SPSS program. The results showed that in-store displays, product quality and price discounts proved to have a significant effect on impulsive buying at the Indah Embroidery shop in Sidoarjo.
Co-Authors Oetarjo Oetarjo Rizki Dwi Rahmania