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All Journal INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Fransiska Fransiska
Universitas Sahid
Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Influence E-Word of Mouth Marketing, Internet Marketing and Social Media Marketing Regarding Student Decisions Choosing Stikom Prosia Fransiska Fransiska; Ridzki Rinanto Sigit
International Journal of Education, Information Technology, and Others Vol 6 No 3 (2023): International Journal of Education, Information Technology  and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8280857

Abstract

The study is aimed at knowing the impact of marketing communication that it consists of e-word of mouth marketing, Internet marketing, and social media marketing to the student's decision to select prophylactica research using a quantitative approach. In this study used 23 samples by sampling techniques with saturated sampling techniques. The method of dat used is a linear regression analysis using the IBM SPSS program 25. Studies indicate that all three free variables simultaneously amount to (73.2%) of the student decision selecting proxia, while partially only social media marketing affects the student's choice STIKOM PROSIA
Co-Authors Ridzki Rinanto Sigit