INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Vol 6 No 3 (2023): International Journal of Education, Information Technology  and Others

Influence E-Word of Mouth Marketing, Internet Marketing and Social Media Marketing Regarding Student Decisions Choosing Stikom Prosia

Fransiska Fransiska (Universitas Sahid)
Ridzki Rinanto Sigit (Universitas Sahid)

Article Info

Publish Date
25 Aug 2023

Abstract

The study is aimed at knowing the impact of marketing communication that it consists of e-word of mouth marketing, Internet marketing, and social media marketing to the student's decision to select prophylactica research using a quantitative approach. In this study used 23 samples by sampling techniques with saturated sampling techniques. The method of dat used is a linear regression analysis using the IBM SPSS program 25. Studies indicate that all three free variables simultaneously amount to (73.2%) of the student decision selecting proxia, while partially only social media marketing affects the student's choice STIKOM PROSIA

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Journal Info
INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Website

Abbrev

IJEIT

Publisher

peneliti.net collaborate with Indonesian education lecturer associations

Subject

Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

Description

nternational Journal of Education, information technology and others (IJEIT) ISSN 2623-2324 (Print) ISSN 2654-2528 (Online) is printed in Indonesia and published twice a year (August and December) by peneliti.net collaborate with Indonesian education lecturer associations (ADPPI). IJEIT is dedicated ...