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PENGARUH RASIO LOAN TO DEPOSIT RATIO, RETURN ON ASSET, RETURN ON EQUITY DAN NET INTEREST MARGIN TERHADAP RETURN SAHAM PADA PERUSAHAAN PERBANKAN DI BURSA EFEK INDONESIA I GUSTI AYU META PURMINA DEWI; I NYOMAN GEDE MARTA; NI RAI ARTINI
Jurnal Ilmiah Satyagraha Vol 6, No 2 (2023)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v6i2.830

Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan Pengaruh Rasio Loan To Deposit Ratio, Return On Asset,  Return On Equity  dan Net Interest Margin Terhadap Return Saham  pada Perusahaan Perbankan di Bursa Efek Indonesia. Data yang digunakan dalam penelitian ini adalah data sekunder yang diperoleh dari laporan keuangan tahunan (annual report) Perusahaan Perbankan yang dapat diakses di situs www.idx.co.id. Penelitian ini dilakukan pada Perusahaan Perbankan yang tercatat di Bursa Efek Indonesia (BEI) periode 2018-2020. Jumlah populasi sebanyak 36 perusahaan dengan metode penentuan sampel purposive sampling didapatkan sampel sebanyak 27 perusahaan. Metode pengumpulan data yang digunakan adalah metode observasi non partisipan dengan teknik analisis data regresi linier berganda.Berdasarkan hasil analisis ditemukan bahwa LDR tidak berpengaruh positif dan signifikan terhadap Return Saham, ROA berpengaruh positif dan signifikan terhadap Return Saham, ROE berpengaruh negatif dan signifikan terhadap Return Saham, dan NIM tidak berpengaruh positif dan signifikan terhadap Return Saham.
Customer Loyalty in Village-Owned Enterprises: The Effects of Product Innovation, Marketing Communication, and Price Ida Ayu Sintha Agustina; I Gusti Ayu Meta Purmina Dewi; I Komang Oka Permadi
International Journal of Applied Science and Sustainable Development (IJASSD) Vol. 8 No. 1 (2026): International Journal of Applied Science and Sustainable Development (IJASSD)
Publisher : Lembaga Penelitian dan `Pengabdian Kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/ijassd.v8i1.14166

Abstract

This study aims to analyze how product innovation, marketing communication, and price influence customer loyalty toward the Tri Bhuana Kerthi BUMDes in Tegaljadi Village, Marga Subdistrict, Tabanan Regency. The study employs a quantitative, causal-associative design approach. Data were collected via a questionnaire distributed to 125 randomly selected customers. Data analysis was conducted through instrument validation, classical assumption tests, multiple linear regression, the coefficient of determination, and partial and simultaneous hypothesis testing. The results indicate that product innovation has not yet significantly affected customer loyalty. However, marketing communication and price were found to positively and significantly affect customer loyalty. Additionally, product innovation, marketing communication, and price were found to have a significant effect on customer loyalty. These findings confirm that customer loyalty to BUMDes is more strongly shaped by effective marketing communication and appropriate price perceptions than by product innovation alone. Therefore, managers need to strengthen communication strategies, maintain affordability, and direct product innovation toward customers' real needs.
PENGARUH KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA PADMA HERBAL BALI DI KABUPATEN TABANAN NI GUSTI AYU PUTRI NURYATI; I NYOMAN GEDE MARTA; I GUSTI AYU META PURMINA DEWI
Jurnal Ilmiah Satyagraha Vol. 6 No. 1 (2023): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the advancement of technology in various fields like today,the business world is increasingly competitive in business, especially inIndonesia which is marked by the existence of herbal companies that offermany quality herbal products and are able to compete in the market. Everycompany always tries to maintain the company's survival by makingeffective and quality products so that customers feel satisfied and remainloyal to the company. Padma Herbal is a herbal company that marketshealth products, because the quality of its products has been highly trustedby consumers from year to year, making this company grow rapidly.Seeing this background, this thesis is entitled: "The Influence of ProductQuality and Customer Satisfaction on Customer Loyalty at Padma HerbalBali in Tabanan Regency. The formulation of the problem is how doesproduct quality and customer satisfaction influence customer loyalty atPadma Herbal Bali in Tabanan Regency. The purpose of this research wasto find out and analyze the effect of product quality and customersatisfaction on customer loyalty at Padma Herbal Bali. Data collectionmethods are carried out by means of observation, interviews, andquestionnaires. The number of respondents in this study was 65, thedistribution of questionnaires was carried out using the accidental samplemethod. In the first hypothesis test (t test) H0 is rejected and H1 isaccepted, because the tcount is 4.752 > ttable 1.999 and the significancevalue is 0.000 <0.05. it can be concluded that variable X1 has a positiveand significant effect on variable Y. The second hypothesis test (t test) H0is rejected and H2 is accepted, because the tcount is 2.946 > ttable 1.999and the significance value is 0.005 <0.05. It was concluded that variableX2 had a positive and significant effect on variable Y. The third hypothesistest (Test F) H0 was rejected and H3 was accepted, because the Fcountvalue was 50.616 > Ftable 3.15 and a significance value of 0.000 <0.05. Itwas concluded that variables X1 and X2 had a positive and significanteffect on variable Y