Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Satyagraha International Journal of Applied Science and Sustainable Development (IJASSD)
I GUSTI AYU META PURMINA DEWI
Universitas Tabanan
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH RASIO LOAN TO DEPOSIT RATIO, RETURN ON ASSET, RETURN ON EQUITY DAN NET INTEREST MARGIN TERHADAP RETURN SAHAM PADA PERUSAHAAN PERBANKAN DI BURSA EFEK INDONESIA I GUSTI AYU META PURMINA DEWI; I NYOMAN GEDE MARTA; NI RAI ARTINI
Jurnal Ilmiah Satyagraha Vol 6, No 2 (2023)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v6i2.830

Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan Pengaruh Rasio Loan To Deposit Ratio, Return On Asset,  Return On Equity  dan Net Interest Margin Terhadap Return Saham  pada Perusahaan Perbankan di Bursa Efek Indonesia. Data yang digunakan dalam penelitian ini adalah data sekunder yang diperoleh dari laporan keuangan tahunan (annual report) Perusahaan Perbankan yang dapat diakses di situs www.idx.co.id. Penelitian ini dilakukan pada Perusahaan Perbankan yang tercatat di Bursa Efek Indonesia (BEI) periode 2018-2020. Jumlah populasi sebanyak 36 perusahaan dengan metode penentuan sampel purposive sampling didapatkan sampel sebanyak 27 perusahaan. Metode pengumpulan data yang digunakan adalah metode observasi non partisipan dengan teknik analisis data regresi linier berganda.Berdasarkan hasil analisis ditemukan bahwa LDR tidak berpengaruh positif dan signifikan terhadap Return Saham, ROA berpengaruh positif dan signifikan terhadap Return Saham, ROE berpengaruh negatif dan signifikan terhadap Return Saham, dan NIM tidak berpengaruh positif dan signifikan terhadap Return Saham.
Customer Loyalty in Village-Owned Enterprises: The Effects of Product Innovation, Marketing Communication, and Price Ida Ayu Sintha Agustina; I Gusti Ayu Meta Purmina Dewi; I Komang Oka Permadi
International Journal of Applied Science and Sustainable Development (IJASSD) Vol. 8 No. 1 (2026): International Journal of Applied Science and Sustainable Development (IJASSD)
Publisher : Lembaga Penelitian dan `Pengabdian Kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/ijassd.v8i1.14166

Abstract

This study aims to analyze how product innovation, marketing communication, and price influence customer loyalty toward the Tri Bhuana Kerthi BUMDes in Tegaljadi Village, Marga Subdistrict, Tabanan Regency. The study employs a quantitative, causal-associative design approach. Data were collected via a questionnaire distributed to 125 randomly selected customers. Data analysis was conducted through instrument validation, classical assumption tests, multiple linear regression, the coefficient of determination, and partial and simultaneous hypothesis testing. The results indicate that product innovation has not yet significantly affected customer loyalty. However, marketing communication and price were found to positively and significantly affect customer loyalty. Additionally, product innovation, marketing communication, and price were found to have a significant effect on customer loyalty. These findings confirm that customer loyalty to BUMDes is more strongly shaped by effective marketing communication and appropriate price perceptions than by product innovation alone. Therefore, managers need to strengthen communication strategies, maintain affordability, and direct product innovation toward customers' real needs.
Co-Authors I Komang Oka Permadi I Nyoman Gede Marta, I Nyoman Gede Ida Ayu Sintha Agustina Ni Rai Artini