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All Journal Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Vitalis Basera
MSUAS
Economics, Econometrics & Finance Social Sciences

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Festivals and tourism development: Examples from Tanzania and Zimbabwe Ladislaus Batinoluho; Vitalis Basera
Bahasa Indonesia Vol 2 No 1 (2022): APRIL 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i1.2183

Abstract

This study examines the impact of festivals in developing tourism in Zimbabwe and Tanzania borrowing experience from the two countries and other countries. The significance of festivals in development of tourism is relentless. The study identified major festivals and their importance. Festivals are gradually turning out to be arenas of discussions aiding people to prompt their understandings on broader social, political and cultural issues. Festivals are part of the most significant products of tourism, nonetheless also crucial component of humanity. This study is descriptive by design and it synthesizes published journal articles, books, magazines and newspapers. Correspondingly, the research employed Google scholar to search for the keywords to gain access to different information on the subject. The study also applied content analysis to evaluate the idea of festivals in relation to tourism. The study reveals that festivals have enormous contribution in the growth and development of tourism sector. Festivals draw tourists, where in turn tourists spend money, which enhances the local economy equally on and off the festival place. On-place spending comprises parking fees for those with vehicles, food (game meat), beverage, soft drinks, shopping and souvenir sales. Festivals in the tourism sector have ability to build relationship especially in the festival planning stage, during and after. The study further found that festivals form an opportunity to a group to induce their preference and belief. Crucial investigation of the impact of festivals in tourism development presented that festivals are one of the great vital tourism products, but also essential ingredient of society. This research shows that festivals have important contribution in growth of tourism. This study highlights the potentials of festivals in diversifying tourism products. The paper is based only on literature review to arrive at conclusion and the literature is relatively old. Survey method can be used for broader appreciation of festivals in the countries.
ECONOMIC IMPACTS OF THE COVID-19 PANDEMIC ON THE HOTEL BUSINESS IN ZIMBABWE Felicity N Ncube; Oliver Chikuta; Vitalis Basera; Rudorwashe Baipai; Precious Mazhande; Musawenkosi Tapfuma
Bahasa Indonesia Vol 1 No 2 (2021): OCTOBER 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i2.2184

Abstract

It is evident from literature that the spread of the Covid-19 pandemic has brought the world economiesto its ‘knees’. No industry has gone untouched by the effects of this pandemic. Globally there has beenan adverse impact on travel which is backbone of the hotel industry. This study focuses on exploringthe impact that the Covid-19 pandemic has had on Zimbabwean hotel sector. The objectives of thestudy focused on investigating the impact of Covid-19 pandemic on hotel occupancy and revenue andproposing strategies that can be implemented for recovery post the pandemic. The study adopted amixed method approach, semi-structured questionnaires were used to gather data from 29 (3-5 star) hotel management across the various major tourism cities in Zimbabwe. Findings reveal that the Covid-19 pandemic has had an adverse impact on hotel occupancy and revenue. Occupancy and revenue have dropped. Strategies have been employed by hotel to cope with the adverse impact of reducedoccupancy and revenue, these include working with minimal staff to avoid increases exposure, closingother parts of the hotel to reduce operational cost and operating on take out bases. It can be concludedthat hotels in Zimbabwe are not prepared for pandemics like Covid-19. It is therefore recommendedthat disaster management plans relating to pandemics be developed and implemented by hotels.
GRADUATES’ PERCEPTION OF TOURISM AND HOSPITALITY DEGREE PROGRAM RELEVANCE TO CAREER ATTAINMENT: A CASE OF GRADUATES FROM THREE STATE UNIVERSITIES IN ZIMBABWE Musawenkosi Tapfuma; Oliver Chikuta; Felicity N Ncube; Rudorwashe Baipai; Precious Mazhande; Vitalis Basera
Bahasa Indonesia Vol 1 No 2 (2021): OCTOBER 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i2.2185

Abstract

The process of making career choices is complex since there are diverse factors affecting students’selection of programs when they enrol in higher and tertiary institutions. Just like in any other discipline,tourism and hospitality management graduates are affected by various factors when deciding theircareers post-graduation. Preliminary studies have shown that a significant percentage of tourism andhospitality graduates divert from tourism to some other, sometimes totally unrelated, industries foremployment. This study seeks to discover tourism and hospitality degree graduates’ perceptions andcareer attainment in Zimbabwe. The following critical questions were asked in order to achieve theobjective of the study; Why do they enrol for the tourism/hospitality program in the first place, that iswhat factors affect the students’ selection process of tertiary education programs? and why do someend up in totally different fields after graduating? Qualitative research approach was adopted in orderto understand the graduates’ perceptions, data was collected by the way of interviews. Data wasanalysed using the thematic approach. Findings revealed that while most of the graduates are employedin the tourism and hospitality industry in Zimbabwe, they are not satisfied with their jobs. Some feel thatthey studied tourism/hospitality as a last resort hence they do not have satisfaction while others areonly in the industry because they do not have an option. Poor working conditions and poor remuneration were also cited as causes of dissatisfaction. There are however a significant number who do not regrettheir career choice.
The toll of COVID-19 on restaurant business and the future in Zimbabwe: Case of Manicaland province Vitalis Basera; Absai Chakaipa; Krammer Chatiza; Nevermind Muchongwe; David Chibhoyi; Bernard Chisiri
Bahasa Indonesia Vol 2 No 2 (2022): OCTOBER 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i2.2666

Abstract

COVID-19 has wreaked havoc throughout the world across economies and social strati as evident from literature. Numerous employees lost their jobs across industries and the hardest hit industry is the tourism and hospitality industry. Restaurant business is a bigger component of tourism industry and many restaurants’ workers were left job less due to COVID-19. This study sought to investigate the toll of COVID-19 on restaurants business. The country is strategising towards attaining an upper middle income economy status by year 2030 (Vision 2030) using National Development Strategy 1 (NDS) and the study noted the concerns of restaurant workers and restaurateur towards Vision 2030. Recommendations to keep in line with the dictates of NDS are given from the study. The study followed a case study approach were restaurants in Manicaland province were used as a representative sample for the whole industry in Zimbabwe. Only Zimbabwe Tourism Authority (ZTA) registered players were considered in this study. Data was collected using questionnaires and SPSS version 21 in conjunction with the R software were used for data analysis. The researchers gathered data from restaurateurs, restaurant workers and key industry stakeholders including ZTA, Hospitality Association of Zimbabwe (HAZ) and Restaurant Association of Zimbabwe (ROAZ). The research results reflected that COVID-19 had impacted negatively on restaurant business in Zimbabwe; worker retrenchments and restaurateurs’ bankruptcy. For sustainable restaurant business in the future, the paper recommended the restaurateurs to join the restaurant operators association for engagement with government.
Co-Authors Absai Chakaipa Bernard Chisiri David Chibhoyi Felicity N Ncube Felicity N Ncube Krammer Chatiza Ladislaus Batinoluho Musawenkosi Tapfuma Musawenkosi Tapfuma Nevermind Muchongwe Oliver Chikuta Oliver Chikuta Precious Mazhande Precious Mazhande Rudorwashe Baipai Rudorwashe Baipai