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All Journal Jurnal Master Pariwisata (JUMPA)
Dini Kumalawati Sarjani 
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Politik Universitas Indonesia 
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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E-WOM DAN PARIWISATA: SEBUAH TINJAUAN PUSTAKA SISTEMATIS Astaf Aji Pranaya ; Dini Kumalawati Sarjani ; Fanny Rosalia ; Rahma Mesi Shabrina ; Irwansyah  Irwansyah 
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p12

Abstract

Advances in technology affect consumer communication to influence other consumers through electronic word-of-mouth (e-WOM). Compared to commercial advertising, e-WOM is considered as a more credible source of information to influence purchasing decisions, especially in the tourism sector, which is an intangible sector. This study aims to provide a comprehensive description of the influence of eWOM and the tourism industry. To achieve this goal, a systematic literature review was conducted on 30 previous studies indexed by Scopus. From the results of this study, the definition of e-WOM is defined as positive or negative reviews from consumers regarding their experience consuming products or services published via the internet. Quantity, quality, trust, and credibility are e-WOM factors that affect a person's intention to visit a tourist destination. Meanwhile, the impact of e-WOM which consists of cognitive, affective, and normative also influences one's intention to visit. Satisfaction, comfort, and experience are the motivation for consumers to spread e-WOM. Keywords: e-WOM; tourism; systematic literature review.
Co-Authors Astaf Aji Pranaya  Fanny Rosalia  Irwansyah  Irwansyah  Rahma Mesi Shabrina