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Nunuk Supraptini
Universitas Darul Ulum Islamic Centre Sudirman
Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PRODUK PROMOSI DAN PERSAINGAN TERHADAP VOLUME PENJUALAN DI SUSUKU CAFÉ UNGARAN Andi Saputra; Nunuk Supraptini; Fajar Suryatama
BISECER (Business Economic Entrepreneurship) Vol 5, No 2 (2022): Juli 2022
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v5i2.480

Abstract

Today's business development is growing very rapidly. Every business actor in each business unit is required to always have sensitivity to changes that occur One of the business sectors that is experiencing a significant decline, in January the total income was 84% then in July it became 80%, due to the month that it was implemented the large-scale social restriction (PSBB) policy by the government Another factor influencing the decline in sales is the emergence of many competitors from similar companies. The problem in this study is to determine the effect of product quality, promotion and competition on sales volume, either partially or simultaneously. The type of research used is explanatory research. The population in this study were all visitors to Susuku Café Ungaran who made purchases whose amount is not known with certainty. With the sampling technique used, namely unknown populations, the research sample obtained is 100 respondents. The results of multiple regression analysis for the variable product quality to sales volume obtained tcount 3.620, promotion to sales volume obtained tcount 3.187 and competition to sales volume obtained tcount 7110. Based on the Fcount test, the Fcount value is 39,052. The results of the study can be concluded that the variables of product quality, promotion and competition have a partial effect. Product quality, promotion and competition variables simultaneously affect the sales volume at Susuku Café Ungaran
PENGARUH KUALITAS PRODUK, CITA RASA, DAN PROMOSI TERHADAP TINGKAT PENJUALAN PADA OUTLAT MINUMAN ICE SIBOT SELAMA PANDEMI COVID-19 DI KOTA SALATIGA Anita Dwi Sundari; Nunuk Supraptini; Sri Rahayu
BISECER (Business Economic Entrepreneurship) Vol 5, No 2 (2022): Juli 2022
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v5i2.482

Abstract

The difficulty of obtaining raw materials from suppliers as a result of the covid-19 pandemic has resulted in the quality of the Ice Sibot Drink product decreasing, this has resulted in complaints from consumers. The absence of product differentiation, the taste of Ice Sibot Drinks is still less attractive to consumers. The promotions that have been carried out have not been consistent and on a large scale so that the information conveyed to consumers is not large enough. These factors were identified as the cause of the decline in sales of Ice Sibot Drinks.In this study the method used is quantitative research with the independent variables used are product quality, taste, and promotion and the dependent variable is the level of sales. The sample in this research is 100 respondents. Questionnaire data collection techniques, data analysis techniques using SPSS version 23 data processing program.Furthermore, the study found that product quality, taste, and promotion of the level of sales of Ice Sibot Drinks in Salatiga City during the covid-19 pandemic. With the value of the correlation coefficient of product quality of 0.727, taste of 0.748 and promotion of 0.753. In addition, product quality, taste, and promotion also have an influence on the level of sales as indicated by the regression coefficient value for product quality of 0.785, taste of 0.687 and promotion of 0.682. Effect of product quality, taste, and promotion together – the same effect on the level of sales is shown from the results of the determination test of 0.64.5% with a value of Fcount (60.954) > Ftable (3.09) with a significance of 0.000 which is smaller than a significance level of 0.05.
FAKTOR – FAKTOR YANG MEMPENGARUHI PROFITABILITAS PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (PERIODE 2013-2019) Pur Ida Wati; Eka Handriani; Nunuk Supraptini
BISECER (Business Economic Entrepreneurship) Vol 5, No 1 (2022): Januari 2022
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v5i1.476

Abstract

Profitability is a ratio that describes the company's ability to earn profits through all existing capabilities and resources. The GAP in this study is the inconsistency of the theory with the inconsistent results of previous studies. In this study, we take the financial ratios of BOPO, NPL, LDR, and NIM. This study uses a causal associative method with a quantitative approach, the data used is secondary data derived from the financial statements of banking companies listed on the Indonesian stock exchange for the period 2013-2019. The sample was determined by purposive sampling technique. The sample in this study consisted of 24 companies and analyzed using EVIEWS version 10. Data testing techniques used in this study include classical assumption test, correlation test, simple regression test, multiple regression test. Furthermore, testing the hypothesis using the coefficient of determination, t test and F test. The results of the analysis show that the From the simultaneous testing of all independent variables, the fcount (8.443) > ftable (2.66) with a probability (Prob F-Statistic) of (0.000 < 0.05). This shows that simultaneously the variables of Operating Costs to Operating Income (BOPO), Non- Performing Loans (NPL), Loan to Deposit Ratio (LDR), and Net Interst Margin (NIM) together have an effect on ROA.
Co-Authors Andi Saputra Anita Dwi Sundari Eka Handriani Fajar Suryatama Pur Ida Wati Sri Rahayu