Nurmiyati Nurmiyati
Universitas Darul Ulum Islamic Centre Sudirman

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ANALISIS PENGARUH PRODUK, PROMOSI DAN FASILITAS TERHADAP VOLUME PENJUALAN (Studi Kasus Di Toko Roti AAN Ungaran) Imas Siti Bianca Faula Agoestian; Nurmiyati Nurmiyati; Pitaloka Dharma Ayu
BISECER (Business Economic Entrepreneurship) Vol 6, No 1 (2023): Januari 2023
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v6i1.483

Abstract

AAN Bakery is one of the trading businesses engaged in the food business, namely bread. The development of the ANN Bakery which is stagnant or less developed than other bakeries is suspected because it is caused by a product that lacks many choices of variants so that consumers feel bored with the choice of products that do not change, the promotions that are run are not well-targeted and facilities in the store is incomplete so that it affects the sales volume at the AAN Bakery. This study aims to determine and analyze the effect of products, promotions, and facilities at AAN Bakery. This study uses a quantitative method with a sampling technique using purposive sampling with a total sample of 96 respondents referring to the Roscoe formula and processed by SPSS version 25.The results showed that the product had an effect on sales volume with the results of the calculation of the value of tcount 4.256 > ttable 1.986, the promotion had no effect on sales volume with the calculated value of tcount 0.456 < ttable 1.986, facilities had an effect on sales volume with the calculated value of tcount 3.742 > ttable 1.986. While the results of simultaneous testing of products, promotions, and facilities together have an influence on sales volume with the results of the calculation of the value of Fcount 22.612 > Ftable 2.70. 
PENGARUH KOMUNIKASI, PENDIDIKAN, DAN KOMPENSASI TERHADAP KINERJA PERANGKAT DESA DI KECAMATAN SURUH INFLUENCE OF COMMUNICATION, EDUCATION, AND COMPENSATION ON VILLAGE DEVICES PERFORMANCE IN SURUH SUB-DISTRICT Desti Lestari; Sri Rahayu; Nurmiyati Nurmiyati
BISECER (Business Economic Entrepreneurship) Vol 5, No 1 (2022): Januari 2022
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v5i1.479

Abstract

In the village administration, village officials are assigned to provide good services to the government and the interests of the local community in the government system, however the reality is that the performance or quality of service provided by village officials in the Subdistrict is low and this is often complained by local residents because they are slow and not responsive in serving the community. The factors that affect performance are communication, education, and compensation. The purpose of this study was to determine the effect of communication, education, and compensation on the performance of village officials in Suruh District.The population in this study were all village officials in Suruh District, amounting to 249 people with a sample of 153 which was calculated using the Slovin formula. The technique of collecting the sample is proportionate stratified random sampling, which is done with the education strata of SD, SMP, SMA. Communication, education, and compensation together have an influence on the performance of village officials with the correlation coefficient for communication of 0.617, for education of 0.587 and compensation of 0.521, which if interpreted the tendency is included in the medium category. In addition, communication, education and compensation have an influence on the performance of village officials indicated by the regression coefficient for communication of 0.304, for education the regression coefficient is 0.279 and the compensation regression coefficient is 0.287. The effect of communication, education, and compensation jointly affects the performance of village apparatus in Suruh District as shown in the results of the determination test of 55.9% with a calculated F value of 65.169 which is greater than F table 2.67 and a significance value of 0.000 which smaller than the significance level of 0.05.