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All Journal Operations Management and Information System Studies Journal of Innovative and Creativity
Muhammad Habil
Universitas Negeri Padang
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Trust, privacy, service quality, and brand image on the success of electronic customer relationship management Muhammad Habil; Yunita Engriani
Operations Management and Information System Studies Vol. 3 No. 3 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i3.128

Abstract

The purpose of this study was to analyze the effect of trust, privacy, service quality, and brand image on the success of E-CRM Lazada customers in the city of Padang with customer satisfaction as a mediating variable. The population in this study are Lazada application users in the city of Padang and have made transactions at Lazada in the last 6 months. The sampling technique used was purposive sampling. The number of samples in this study was 210 people. Data collection uses a questionnaire and is processed with SEM PLS4. The results of this study indicate that: (1) there is a significant influence between trust and E-CRM. (2) there is a significant influence between privacy and E-CRM. (3) there is a significant relationship between service quality and E-CRM. (4) there is a significant influence between Brand Image and E-CRM. (5) there is a significant relationship between trust and customer satisfaction. (6) there is a significant influence between privacy and customer satisfaction. (7) there is a significant influence between service quality and customer satisfaction. (8) there is a significant influence between brand image and customer satisfaction. (9) there is a significant influence between customer satisfaction and E-CRM. (10) There is a significant relationship between trust in E-CRM through customer satisfaction. (11) There is a significant influence between privacy on E-CRM through customer satisfaction. (12) There is a significant influence between service quality on E-CRM through customer satisfaction. (13) There is a significant influence between brand image on E-CRM through customer satisfaction.
Implementasi Lighting Dan Rendering Video Animasi“Lala Dan Penjaga Hijau” Muhammad Habil; Sheanny Ocmi Sakti
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3119

Abstract

Laporan tugas akhir ini membahas proses perancangan Lighting dan Rendering dalam produksi video animasi 3D berjudul “Lala dan Penjaga Hijau”. Animasi ini bertujuan untuk menyampaikan pesan mengenai pentingnya peduli terhadap lingkungan. Metode pengembangan yang digunakan adalah Pipeline, yang mencangkup tahapan Pra-produksi, produksi dan pasca-produksi untuk memastikan alur kerja yang efisien dan terstruktur. Pada penerapan Lighting, teknik three point lighting dipakai untuk menciptakan pencahayaan yang seimbang dan tiga dimensi pada subjek, sehingga subjek terlihat menonjol dan tidak datar serta membantu mengontrol bayangan dan kontras untuk memberikan fleksibilitas dalam suasana yang di inginkan. Sedangkan pada tahap Rendering yang digunakan adalah render cycle untuk menghasilkan gambar atau video berkualitas tinggi yang realistis dengan menyimulasikan bagaimana cahaya berinteraksi dengan objek dalam sebuah adegan. Proses ini didukung oleh penggunaan perangkat lunak Blender 3.6. Hasil akhir menunjukkan bahwa penggunaan metode dan teknik tersebut mampu menghasilkan Lighting dan Rendering yang mampu mendukung suasana dan emosi pada cerita secara optimal. Laporan ini diharapkan dapat menjadi referensi bagi pembaca yang ingin mengetahui bidang animasi, khususnya dalam tahapan perancangan visual.
Co-Authors Sheanny Ocmi Sakti Yunita Engriani