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Tono Wartono tono
Universitas Nahdatul Ulaama
Social Sciences

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PERAN PERGURUAN TINGGI TERHADAP PERKEMBANGAN EKONOMI DIDAERAH SEKITARNYA Tono Wartono tono
Jendela ASWAJA Vol 4 No 02 (2023): September
Publisher : LPPM UNU CIREBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52188/ja.v4i02.533

Abstract

Higher education institutions are expected to play a significant role in improving the economy of the surrounding areas. The purpose of this study is to analyze the role of higher education institutions in improving the economy of the surrounding areas. This study used a qualitative research method with a case study approach. Data were collected through interviews with stakeholders and document analysis. The results of this study showed that higher education institutions have a significant impact on the economy of the surrounding areas, including creating job opportunities, providing education and training for human resources, conducting research and innovation, and establishing business incubators. However, there are also some challenges that need to be addressed, such as the lack of collaboration between higher education institutions and the local government, the limited funding for research and innovation, and the difficulty in commercializing research results. Keywords: higher education institutions, economy, surrounding areas .
Pengaruh FOMO (Fear Of Missing Out) terhadap Keputusan Pembelian Barang Generasi Z dalam Konteks Tiktok (Studi Kasus Mahasiswa Angkatan Tahun 2021 – 2022 Universitas Nahdlatul Ulama Cirebon) Tono Wartono tono; Darmun Darmun; Nurlani Nurauliah
Jurnal Jembatan Efektivitas Ilmu dan Akhlak Ahlussunah Wal Jama'ah Vol 6 No 2 (2025): Juni
Publisher : LPPM UNU CIREBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52188/jeas.v6i2.1416

Abstract

This study aims to determine the influence of the Fear of Missing Out (FOMO) phenomenon on purchasing decisions among Generation Z, particularly among students of the 2021-2022 batch at Nahdlatul Ulama University Cirebon in the context of using the TikTok application. The population of Generation Z students in this study was 246 students, while the sample taken based on the Slovin formula was 71 students. The method used in this study is a causal research method with simple linear regression analysis using a quantitative approach and data collection techniques through questionnaires. The research instrument was tested for validity and reliability before use. The results of the regression analysis show that the t- count value of 15.259 is greater than the t-table value of 1.667, and the significance value of 0.001 is less than 0.05. This indicates that FOMO has a positive and significant influence on purchasing decisions among Generation Z. Thus, the alternative hypothesis (Ha) in this study is accepted, while the null hypothesis (Ho) is rejected. In conclusion, FOMO has a strong influence in driving Generation Z, particularly students, to make purchasing decisions for items they see or encounter through TikTok.
Co-Authors Darmun Darmun Nurlani Nurauliah