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All Journal Economic Education Analysis Journal MABIS: Manajemen dan Bisnis
Ika Barokah Suryaningsih
University of Jember
Economics, Econometrics & Finance Education Social Sciences Other

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Building Destination Competitiveness Through Memorable Tourism Experience Ika Barokah Suryaningsih; Kristian Suhartadi Widi Nugraha; Juan Firman Ramadhani
Economic Education Analysis Journal Vol 12 No 3 (2023): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v12i3.74230

Abstract

Destination competitiveness is a challenge for the development of tourist attractions. Tourist destinations do not only discuss what attractions tourists can enjoy but are more broadly interpreted as what tourists can experience. This research aims to prove the mediating role of memorable tourism experiences on the relationship between tourist perception and destination competitiveness. The population in this study were tourists who were travelling or had travelled to the Ijen Blue Fire Crater. The population in this study is infinite because valid data was not obtained. The sampling technique used was the purposive sampling method with 150 respondents. The analytical tool used in the research is SEM-PLS with SmartPLS 4 software. The research results prove that tourists' perceptions have a positive and significant effect on the memory tourism experience, and the memory tourism experience has a positive and significant impact on the destination's competitiveness. The urgency of this study is an essential experience for tourists in determining their desire to visit a destination repeatedly. Thus, this research shows that destination competitiveness can be built with methods that arouse emotions and influence tourists with triggers from memorable tourist experiences.
Behavioral intention on tropical island tourism: assessing the destination image effect through mte and satisfaction Gusti Ayu Wulandari; Ika Barokah Suryaningsih; Shohibatun Nisa Merinda
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1009

Abstract

East Java Province is a major driver of domestic tourism in Indonesia and has strong potential for developing its remote tropical islands. However, tourism growth in these areas is hindered by limited accessibility and inadequate infrastructure. This study examines how sustainable tourism can be promoted by analyzing the relationships among destination image, memorable tourism experiences (MTEs), tourist satisfaction, and behavioural intention. Using a quantitative approach, data from 155 visitors were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that destination image positively influences MTEs and satisfaction but does not directly affect behavioural intention. Instead, behavioural intention is shaped through the mediating effects of MTEs and satisfaction, both of which are key drivers of tourists’ intention to revisit and recommend destinations. The findings emphasize that positive perceptions of safety and infrastructure must be translated into meaningful and memorable experiences to create value for tourists. The study provides strategic insights for policymakers and destination managers, highlighting the importance of shifting tourism development and marketing efforts from image-focused promotion to experience-oriented strategies supported by adequate infrastructure, in order to strengthen tourist loyalty, encourage positive word-of-mouth, and support sustainable tourism redistribution
Co-Authors Gusti Ayu Wulandari Juan Firman Ramadhani Kristian Suhartadi Widi Nugraha Shohibatun Nisa Merinda