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All Journal specta: Journal of Photography, Arts, and Media Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Kajian Seni Jurnal Desain Komunikasi Visual Nirmana Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Happy, Handry Rochmad Dwi
Program Studi Desain Komunikasi Visual, Fakultas Teknologi Dan Desain, Institut Teknologi Dan Bisnis Asia
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Can You See What I See, Mata sebagai Objek Penciptaan Seni Fotografi Ekspresi Handry Rochmad Dwi Happy; Elfa Olivia Verdiana
Jurnal Kajian Seni Vol 3, No 2 (2017): Jurnal Kajian Seni Vol 3 No 2 April 2017
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (907.357 KB) | DOI: 10.22146/jksks.30040

Abstract

The human eye holds a beauty potential that is rarely seen. In contrast to the eyes of animals such as insects and reptiles that are almost the same in the preparation and shape, the human eyes are composed of a different variety of patterns and textures even right and left eye on each person. In this paper, the photographs are presented using the conceptual techniques of macro photography and photographic expression. By using macro photography techniques that can magnify an object and capture the details of the beauty of the human eye, it can be seen clearly. The creation process concist ofexploration, experimentation, and formation. Taking picture was done by using DSLR camera and helped by the lighting from studio. Selection of the human eye as an object in photography using macro technique is a new thing. The results obtained in each image capture raise an unexpected impression.
Visualisasi “Nriman” sebagai Seni Ekspresi Visual dengan Teknik Fotografi Makro Handry Rochmad Dwi Happy; Elfa Olivia Verdiana
Jurnal Desain Komunikasi Visual Nirmana Vol. 22 No. 2 (2022): JULY 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.963 KB) | DOI: 10.9744/nirmana.22.2.129-136

Abstract

Nriman adalah proses di mana manusia menerima sebuah keadaan yang ada tanpa berani berargumen untuk melawan dan membantah. Keadaan nriman itu sendiri merupakan warisan tradisi adat ketimuran yang sudah mendarah daging. Proses nriman sendiri menggiring manusia mengikuti arus, tanpa ada pegangan. Sama halnya dengan benda cair yang selalu mengikuti bentuk sesuai wadahnya. Proses nriman dicoba diangkat oleh penulis dengan memvisualisasikan-nya sebagai seni ekspresi visual dengan teknik fotografi makro. Dengan memanfaatkan sifat benda cair, penulis mengombinasikan beberapa medium untuk menghasilkan sebuah tampilan visual menarik dan penuh makna, untuk merepresentasikan proses nriman tersebut.
Perancangan Visual Identity Bedak Beras Rahayu Sebagai Media Promosi Di Pasar Tradisional Kota Malang Wilujeng Vika Fatmala; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 4 No 1 (2020): Jeskovsia 4.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v4i1.523

Abstract

Perkembangan masker tradisional di masa kini telah berubah menjadi trend dikalangan anak remaja. Bedak beras Rahayu adalah masker tradisional berbahan beras, bunga kenanga, dan air yang diolah secara manual. Bedak Beras sendiri adalah satu masker tradisional yang cukup diminati hanya saja identitas produk ini belum sepenuhnya memudahkan untuk dikenali, sehingga banyak pembeli kesulitan . Solusi yang ditawarkan pada penelitian ini adalah perancangan Visual Identity sebagai media promosi produk Bedak Beras Rahayu. Dimana visual identity adalah sistem komunikasi visual yang membentuk identitas / kepribadian dari suatu perusahaan, lembaga, maupun produk. Hasil pengujian dengan metode pengisian angket dalam penelitian ini, menunjukkan bahwa dari tiga penjual dan sepuluh target pembeli setuju dengan perancangan Visual Identity mampu memberikan nilai kepercayaan serta menarik konsumen untuk membeli produk dengan adanya merek, logo, kemasan, dan media promosi seperti poster, flyer, x-banner dan media alternatif yaitu feed instagram.
Perancangan Film Dokumenter Motif Tenun Khas Jepara sebagai Media Edukasi Saifur Rauf; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 4 No 2 (2020): Jeskovsia 4.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v4i2.626

Abstract

The purpose of this study was to design a documentary video of Jepara's weaving motif as an educational media, while reminding the government would be important to maintain local cultural heritage. Methodology in this study was observations carried out at Kartini and Omah Petrok homes in Jepara with a length of observation 2 semesters, interviews made to get data directly from sources, and literature studies obtained from the results of reading books and journal articles that have relationships with theory and the object of basic studies in the study. The results of this study documentaries that have been made and in screening have been going well. From the delivery of the audience understood the contents of the documentary and so tofu Kalua Jepara weaving still had no own typical motives. Based on the overall questionnaire showed very good results. Therefore the manufacture of documentaries in Jepara weaving motifs can be accepted among teenagers and adults aged 15-45 years.
Visual Identity Gong Production Malang sebagai Media Promosi Muhammad Wildan Gunawan; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 6 No 02 (2022): Jeskovsia 6.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v6i02.708

Abstract

Amidst of nowadays hustle and bustle society, organizing and managing an event is such a tiresome work. Not everyone are able to organize and manage their own events. Then there comes an event organizer service. But the event organizer services are also increasingly widespread, so there must be a identity as differentiator in order to be known in the public. An example is a visual Identity. Gong Production Malang as agency that recently established an event organizer service from traditional dance studio requires visual identity. These visual identities are logo, stationery kits, publication media in the such as banner, x-banner and Instagram feeds, uniform t-shirts and key chain accessories. Aside from being a differentiator, the existence of a visual identity also makes Gong production Malang looks professional and considerable by most people.. It was proven by validation results that shows percentage of 82,58%, which means it was quite successful.
Synesthesia dan Pengalaman Seni Fotografi Marsiano Rocky Latuny; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 7 No 01 (2023): Jeskovsia 7.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i01.913

Abstract

Photography is one branch of a large grouping in the arts, apart from design and painting. As a field of art, photography certainly has its own aesthetic concept, even the aesthetic concept is closely related to "feeling", an abstract concept regarding the process of absorbing something in human beings that cannot even be fully described. Understanding the concept of aesthetics is a dialectical process related to other issues such as philosophy, social, politics, culture, and economics so that the values ​​of goodness and truth often appear in a variety of aesthetic discussions. The development of an approach to the concept of the creation process that involves the audience and seeks to provide various stimuli for the five senses requires the ability to process other senses, namely connecting the five senses. The concept related to this is known as synaesthesia (synesthesia), a concept where the five senses work together at the same time when responding to a stimulus so that it will cause a sensation that exceeds the expression of one of the five senses. Understanding aesthetics with these various approaches is an active appreciation process that aims to uncover new discourse possibilities in the development of photography.
Brand Identity UD Bakriy Furniture Sebagai Upaya Meningkatkan Brand Awareness Dian Dwi Saputra; Yogi Widya Saka Warsaa; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 7 No 02 (2023): Jeskovsia 7.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i02.964

Abstract

Having no visual identity makes UD. Bakriy Furniture is experiencing difficulties in hooking up new customers. That's not all the UD factor. Bakriy Furniture experienced difficulties in hooking up new customers, along with several other factors, namely, the change in the spelling of the name as well as the company's vision and mission. Subsequent changes in the ownership structure include innovations in new product variants, expansion of products and services, updating of furniture styles and designs as well as variants following the wishes and attractiveness of consumers. Differentiate from several regional competitors, especially the city of Pasuruan. The research method used is observation, namely coming directly to the location to conduct interviews with Muchammad Al Hamid as the owner of UD. Bakriy Furniture and Haidar Al Hamid, representatives from UD. Bakriy Furniture., supported by conducting literature studies sourced from books. The rebranding process starts from creating a concept, making thumbnails and then roughlayout. The test results using the questionnaire method in this study showed that out of 10 respondents agreed with the visual identity of UD. Bakriy Furniture which is able to reflect the company's identity.
MENGGALI KEDALAMAN MAKNA DALAM FOTO ESAI: MENAFSIRKAN TANDA, MENGHIDUPKAN CERITA VISUAL TANPA KATA Dwi Happy, Handry Rochmad; Saka Warsaa, Yogi Widya; Verdiana, Elfa Olivia
specta Vol 9, No 1 (2025): Specta: Journal of Photography, Arts, and Media
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/specta.v9i1.15551

Abstract

Foto esai adalah media visual yang tidak hanya merekam momen, tetapi juga menyampaikan cerita yang dapat bertahan dalam ingatan penikmatnya. Seiring waktu, makna dari sebuah foto esai dapat berkembang melalui proses interpretasi yang dipengaruhi oleh latar budaya, konteks sosial, dan perkembangan teknologi, termasuk kecerdasan buatan (AI), meskipun konten visualnya tetap konsisten. Artikel ini mengkaji peran teori semiotika, literasi visual, dan transmisi budaya dalam membentuk makna dalam foto esai, serta bagaimana foto esai dapat menjadi medium komunikasi massa yang efektif. Dengan menggunakan pendekatan kualitatif-deskriptif, penelitian ini menganalisis beberapa karya foto esai dengan analisis semiotika dan studi kasus. Penelitian ini menunjukkan bahwa tanda-tanda dalam foto dapat menghasilkan berbagai makna baru ketika diinterpretasikan oleh audiens dari latar belakang yang berbeda atau dalam konteks waktu yang berubah. Literasi visual sangat penting dalam proses ini karena kemampuan membaca dan memahami tanda visual menentukan seberapa dalam narasi foto esai dapat diapresiasi. Selain itu, artikel ini mengeksplorasi bagaimana foto esai mencerminkan budaya yang melahirkannya dan berperan dalam proses transmisi nilai nilai budaya kepada audiens yang lebih luas. Dengan kemajuan teknologi dan AI, cara merancang dan menginterpretasikan foto esai juga mengalami perubahan, yang semakin memperkaya dialog antara karya dan audiensnya. Foto esai tidak hanya menjadi arsip visual, tetapi juga medium aktif yang terus hidup dalam interaksi dinamis dengan teknologi dan perkembangan budaya. Pemahaman terhadap konteks budaya, literasi visual yang baik, dan kesadaran terhadap pengaruh teknologi modern diperlukan untuk mengapresiasi kedalaman cerita dalam foto esai. Foto esai dapat membangkitkan makna baru seiring waktu, menjadikannya media yang dinamis dan relevan dalam berbagai konteks.  Exploring the Depth of Meaning in Photo Essay: Interpreting Signs, Bringing Visual Story to Life without Words. Essay photos are a visual medium that not only records moments but also conveys stories that can survive in the connoisseur's memory. Over time, the meaning of an essay photo can evolve through an interpretive process influenced by cultural background, social context, and technological developments, including artificial intelligence (AI), although the visual content remains consistent. This article examines the role of semiotics theory, visual literacy, and cultural transmission in shaping meaning in essay photos, as well as how essay photos can be an effective medium of mass communication. Using a qualitative-descriptive approach, this study analyzes several essay photos with semiotic analysis and case studies.This research shows that signs in photos can yield a variety of new meanings when interpreted by audiences from different backgrounds or in changing time contexts. Visual literacy is essential in this process, as the ability to read and understand visual cues determines how deep an essay's photo narrative can be appreciated. Additionally, this article explores how essay photos reflect the culture that gave birth to them and play a role in the process of transmitting cultural values to a wider audience. With the advancement of technology and AI, the way we design and interpret essay photos is also changing, further enriching the dialogue between the work and its audience. Essay photos are not only a visual archive, but also an active medium that continues to live in dynamic interaction with technology and cultural developments. An understanding of the cultural context, good visual literacy, and awareness of the influence of modern technology are necessary to appreciate the depth of the story in the essay photo. Essay photos can evoke new meanings over time, making them a dynamic and relevant medium in a variety of contexts.
Visual Recontextualization Maintains Narrative Integrity Amidst Visual Change in Photo Essay Works: Rekontekstualisasi Visual Memertahankan Integritas Naratif Di Tengah Perubahan Visual Dalam Karya Foto Esai Handry Rochmad Dwi Happy; Yogi Widya Saka Warsaa; Elfa Olivia Verdiana
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4929

Abstract

This article discusses visual recontextualization in essay photography with the aim of understanding how visual symbols from various cultural and historical contexts can strengthen visual narratives. Through a semiotic approach, this study shows that essay photos do not only represent what is seen on the surface, but also convey deeper meanings through symbolism and interpretative processes. The findings demonstrate the importance of visual literacy for viewers in interpreting meanings that go beyond visual appearance. The process of recontextualization facilitates the enjoyment of richer emotional and intellectual experiences, making essay photos both documentary and reflective. This study also underlines the need for a deeper understanding of visual signs and symbols in creating meaning, as well as the challenges faced by photographers and viewers in understanding complex layers of meaning. Implications of this study include the need to strengthen visual literacy in the context of photography making and appreciation, as well as recommendations for further research in the fields of semiotics and visual arts
Merchandise Djampie Oesodo Sebagai Brand Awarness Konsumen Hanafi, Ahmad Nur; Happy, Handry Rochmad Dwi; Hendrawan, Faldi
Jurnal Desain Komunikasi Visual Asia Vol 8 No 01 (2024): Jeskovsia 8.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v8i01.788

Abstract

The existence of herbal medicine has begun to decline because it has been replaced by modern medicines. For the people of Indonesia, herbal medicine is not just traditional medicine, but a drink to support health. The purpose of this research is to create a way to create a new image of herbal medicine that can be a solution to this phenomenon so that it can be considered a casual drink that can be consumed every day. Literature Study, By studying reference books and journals related to today's design techniques and styles and the application of business in the digitalization era. Observations, indirect observations made through digital media related to the development of visual style, observing products that have been in business for a long time, and following issues that develop in society. Analysis, and research on Segmentation, Targeting and Positioning to find out the right strategy in designing brand identity. This research produces 3 types of visual identity and merchandise, namely logo, packaging, and promotional media. The results of the test using the questionnaire method show that the Visual Identity design can provide a value of trust and attract consumers to buy products. Djampie oesodo is a traditional beverage brand that has just been pioneered so the identity of the product is not yet well known. With the use of visual identities such as logos (logograms and logotypes), 1st Packaging, 2nd Packaging, key chains, bags, tumblers, social media, and online stores have been able to become product identities so that buyers can easily identify these products.
Co-Authors Dian Dwi Saputra Dian Dwi Saputra Elfa Olivia Verdiana Elfa Olivia Verdiana Elfa Olivia Verdiana Hanafi, Ahmad Nur Hendrawan, Faldi Luky Lebrya Yanuarta Marsiano Rocky Latuny Muhammad Wildan Gunawan Muhammad Wildan Gunawan Rendy Setyawan Putra Saifur Rauf Verdiana, Elfa Olivia Verdiana, Elfa Olivia Wilujeng Vika Fatmala Yogi Widya Saka Warsaa