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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Principles Management and Bussines Al'Adalah
Suci Larasati
IAIN Sultan Amai Gorontalo, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Optimisasi Penjualan Melalui Analisis Strategi Pemasaran dalam Manajemen Rantai Pasokan Moh Fandy; Suci Larasati
Journal of Principles Management and Business Vol. 2 No. 01 (2023): Journal of Principles Management and Bussines
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v2i01.107

Abstract

Every company has its unique strategy to market its products. The marketing strategy plays a vital role in ensuring the company's survival. If a company waits for an appropriate and suitable marketing strategy, it will impact consumer interest in the products it produces. A well-executed marketing strategy increases purchase intention. This study aims to examine how the Kipang Sisera Panyabung Mandailing Natal factory utilizes its marketing strategy to enhance sales volume and capture consumer interest. The research employs a qualitative approach, specifically the field research method, through observations and interviews conducted with the factory owners and employees. The research focuses on the Sisera kipang factory as the object of study. The analysis, utilizing SWOT analysis, reveals that the Kipang Sisera Factory has successfully increased sales volume through product diversification strategies, such as setting affordable prices, conducting promotions on specific days, maintaining good relationships with suppliers and consumers, and upholding product quality. Consequently, it can be concluded that the marketing strategy implemented by the Kipang Sisera factory effectively boosts sales volume, aligning with the appropriate marketing strategy.
The Influence of Muslim Religiosity on Waqf Participation: A Meta-Analysis of Factors and Trends (2014–2024) Moh Agus Nugroho; Suci Larasati; Md Mahfujur Rahman
Al'Adalah Vol. 27 No. 2 (2024)
Publisher : UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/aladalah.v27i2.514

Abstract

This study analyzes the relationship between religiosity and Muslim participation in waqf through a meta-analysis of 20 studies from 2014–2024. This study is important because although religiosity is considered to influence philanthropy, previous research results have shown significant variations in effects and context. This study fills the gap by evaluating these variations, including regional, cultural, and methodological factors. The study focuses on the extent to which religiosity influences waqf participation. Data were collected from quantitative articles based on Scopus, using JASP software for effect size analysis, heterogeneity, and visualization through forest and funnel plots. The results show a moderate positive effect of religiosity on waqf participation (effect size 0.23) but with high heterogeneity (I² = 96.55%), indicating significant variation between studies. The findings identify contextual factors such as socio-cultural differences, religious practices, and methodological variations as key determinants. The study concludes that waqf promotion strategies must adjust to regional and cultural contexts for greater effectiveness. Recommendations include further cross-cultural research and the development of context-based approaches to reduce heterogeneity. These findings guide policymakers and waqf institutions in designing effective religiosity-based strategies.
Co-Authors Md Mahfujur Rahman Moh Agus Nugroho Moh Fandy