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All Journal Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Minfo Polgan (JMP)
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Institut Teknologi dan Bisnis Kristen Bukit Pengharapan
Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Model Daya Saing IKM berbasis Start-Up Business untuk meningkatkan produktivitas Usaha Makanan Khas daerah Tawangmangu Inge Gunawan; Feliks Dabur; Angga Hendrawan; Wati Br Simanjuntak; Ernita Rosinta Sianturi
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.15901

Abstract

The purpose of this study is to analyze the current condition of traditional food SMEs in Tawangmangu, including their productivity and competitiveness. The research method used is a quantitative approach using the SEM PLS application. The number of samples was 150 respondents. The results of the study showed significant competitiveness potential along with increasing national consumption, but the main challenge is the low innovation of production and marketing processes that are still traditional. The Start-Up Business approach can be a strategic solution to increase productivity and competitiveness, but there is no specific model that integrates the start-up approach into the context of regional SMEs such as Tawangmangu. Increased innovation directly improves performance, buyer interest, and market perception. As a result, the pressure is on the need to increase innovation, especially in production and marketing processes, especially digital strategies to increase the competitiveness of traditional food SMEs in Tawangmangu. The start-up model can be used as an adaptive framework, but it needs to be adapted to the local context and strengthen relevant mediation channels to have an impact on performance and market demand.
Nalawa Entrepreneur Workshop dan Talkshow sebagai Upaya Peningkatan Kompetensi Kewirausahaan Digital Siswa SMA Negeri Tawangmangu Fransius Awaldo Damanik; Angga Hendrawan; Widyaningtyas Widyaningtyas; FX. Damardjati
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2026): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/ba-jpm.v6i2.4651

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan kompetensi kewirausahaan siswa SMA Negeri Tawangmangu melalui kegiatan Nalawa Entrepreneur Workshop dan Talkshow. Metode pelaksanaan menggunakan ceramah interaktif, pelatihan praktik, tutorial, dan diskusi. Materi yang diberikan meliputi strategi e-marketing dan pengembangan model bisnis berkelanjutan, branding visual dan implementasi teknologi kreatif, serta penguasaan komunikasi dan seni storytelling pelayanan. Kegiatan dilaksanakan pada 13 Januari 2026 dengan melibatkan siswa SMA Negeri Tawangmangu sebagai peserta. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai kewirausahaan digital, pemanfaatan media sosial sebagai sarana promosi, pentingnya branding usaha, serta kemampuan komunikasi bisnis yang lebih baik. Peserta juga menunjukkan antusiasme tinggi dalam mengikuti diskusi dan praktik sederhana yang diberikan. Kegiatan ini berhasil menumbuhkan motivasi berwirausaha serta meningkatkan wawasan peserta terhadap peluang usaha berbasis kreativitas dan teknologi. Workshop dan talkshow kewirausahaan dapat menjadi sarana efektif dalam membangun jiwa kewirausahaan generasi muda sejak usia sekolah.
Co-Authors Ernita Rosinta Sianturi Feliks Dabur Fransius Awaldo Damanik FX. Damardjati Inge Gunawan Wati Br Simanjuntak Widyaningtyas Widyaningtyas