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All Journal Nusantara Journal of Multidisciplinary Science Brand Communication
Maya May Syarah
Universitas Bina Sarana Informatika
Religion Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Journal : Brand Communication

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Konten Instagram Unilever Indonesia Sebagai Upaya Branding Ramah Lingkungan Maya May Syarah; Sri Wulandari
Brand Communication Vol. 1 No. 2 (2022): Kepemimpinan Dalam Komunikasi Organisasi
Publisher : Prisani Cendekia Institute

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Abstract: Unilever is considered environmentally friendly, doing digital branding to strengthen the company's image for a positive image. The digital branding tool is Instagram social media with the @unileveridn account. Instagram was chosen because as a social media it allows various forms of sharing, collaboration, and mutual understanding both in writing, visually, and audiovisually. Environmentally friendly content is used to describe activities that are good for the environment. Use qualitative descriptive methodology with a case study approach, this study aims to determine the content on Unilever Instagram as an environmentally friendly company branding effort. The results of the study stated that digital branding through content uploaded to @unileveridn aims as a media campaign or education related to the environment, including the use of sustainable resources, preservation of environmental functions. Environmentally friendly products such as products that can be recycled, reduce pollution, and conserve energy. It @unileveridn is considered effective in building a brand as an environmentally friendly company, this can also improve two-way communication with the wider community, as seen from the responses in the form of likes, comments and views. In delivering content, we sometimes collaborate with communities or institutions that care about the environment. This is in accordance with the functions of social media, namely Sharing, Collaborating and Connecting.
Representasi Erick Thohir Pada Pemberitaan Bisnis PCR Di Media Online Maya May Syarah
Brand Communication Vol. 2 No. 1 (2023): Konten Televisi dan Politik
Publisher : Prisani Cendekia Institute

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Abstract:. In choosing news sources, journalists often make someone their favorite source (media darling). This definition refers to sources that journalists like because of their attitudes, actions or statements. Erick Thohir, who has a business background and is now the Minister of BUMN, has emerged as a media darling. However, in November 2021, Erick was reported to the Corruption Eradication Commission (KPK) regarding the PCR business, alleging that Erick was involved in the PCR business. The media is busy reporting on this case. Even though the news about the PCR business comes from the same person, the presentation is always different. There is no such thing as being neutral in reporting, the media will have a different point of view. This is related to certain ideologies embraced by the media (Van Dijk, 1988). For this reason, this research reveals Erick Thohir's representation in reporting on the COVID-19 PCR business case in the online media Republika.co.id and Okezone.com. The aim is to see how the two online media describe representative of Erick Thohir in the PCR business case news. Using Critical Discourse Analysis (CDA) with the Wodak & Reisigl model, the results of the study show that the two online media, namely Republika.co.id and Okezone.com, show Erick as a media darling, as seen from the news that appears depicting the figure of Erick, who is a state official working professionally and well. Everything that is accused by the public can be disputed in the news presented in the online media. The news was conveyed in a positive tone. Even though in the news published on Okezone.com there are sources other than Erick, his statement still represents that Erick is an official who has a good track record.
Co-Authors Ade Budi Santoso Relivia Elsa Frisnatiara Reza Oktav Ardika Putra Sri Wulandari