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All Journal Golden Ratio of Data in Summary Brand Communication
Sri Wulandari
Universitas Bina Sarana Informatika
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Konten Instagram Unilever Indonesia Sebagai Upaya Branding Ramah Lingkungan Maya May Syarah; Sri Wulandari
Brand Communication Vol. 1 No. 2 (2022): Kepemimpinan Dalam Komunikasi Organisasi
Publisher : Prisani Cendekia Institute

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Abstract: Unilever is considered environmentally friendly, doing digital branding to strengthen the company's image for a positive image. The digital branding tool is Instagram social media with the @unileveridn account. Instagram was chosen because as a social media it allows various forms of sharing, collaboration, and mutual understanding both in writing, visually, and audiovisually. Environmentally friendly content is used to describe activities that are good for the environment. Use qualitative descriptive methodology with a case study approach, this study aims to determine the content on Unilever Instagram as an environmentally friendly company branding effort. The results of the study stated that digital branding through content uploaded to @unileveridn aims as a media campaign or education related to the environment, including the use of sustainable resources, preservation of environmental functions. Environmentally friendly products such as products that can be recycled, reduce pollution, and conserve energy. It @unileveridn is considered effective in building a brand as an environmentally friendly company, this can also improve two-way communication with the wider community, as seen from the responses in the form of likes, comments and views. In delivering content, we sometimes collaborate with communities or institutions that care about the environment. This is in accordance with the functions of social media, namely Sharing, Collaborating and Connecting.
The Impact of Technology on Family Communication Romi Syahril; P. Priatna; Azhar Hutomo; Sri Wulandari
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.754

Abstract

This study aims to explore the impact of technology on family communication patterns using the Family Communication Patterns Theory approach. Technology, especially digital devices such as mobile phones and social media, has changed the way families communicate, both positively and negatively. This study uses a qualitative method with a case study approach in five families in an urban area to understand how technology affects interpersonal relationships between family members. The results show that families with a high conversation orientation tend to use technology to strengthen emotional connectedness, while families with a high conformity orientation are more cautious in using technology, because they are worried about its impact on traditional values and parental control. Technology is also found to play a role in resolving family conflicts, but in some cases, it causes technoference or disruption in face-to-face communication. In conclusion, technology provides opportunities and challenges in maintaining family relationships, and its use needs to be regulated wisely to avoid negative impacts. This study suggests that families should be more aware of the limitations of technology use and prioritize direct interaction to maintain the quality of interpersonal communication.
Co-Authors Azhar Hutomo Maya May Syarah P. Priatna Romi Syahril