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All Journal Nusantara Journal of Multidisciplinary Science Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Brand Communication Jurnal Ilmu Sosial dan Humaniora
Maya May Syarah
Universitas Bina Sarana Informatika
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Peran Editor Dalam Produksi Berita di Channel Nawacita TV Reza Oktav Ardika Putra; Maya May Syarah; Ade Budi Santoso
Nusantara Journal of Multidisciplinary Science Vol. 1 No. 3 (2023): NJMS - Oktober 2023
Publisher : PT. Inovasi Teknologi Komputer

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Editor sangat dibutuhkan dalam proses bekerja Youtube Creator dalam sebuah perusahan. Dengan adanya editor dapat mempermudah Creator Youtube untuk membuat konten yang baik dalam sebuah produksi berita pada youtube channel. Sebagai media online NAWACITA merupakan referensi berita yang akurat, factual, cepat, jujur, dan terpercaya. Media nawacita sekaligus menjadi mata rakyat dalam mengawasi dan memberi masukan kepada pemerintahan dalam menjalankan roda pemerintahan sesuai dan UUD 1945.Tayangan informasi banyak terkandung dalam program acara berita dengan editor yang menarik tetap perlu dipertahankan sehingga pemirsa merasa nyaman dalam menonton sebuah tayangan berita. Penelitian ini bertujuan untuk mengetahui alur produksi program berita serta mengetahui peran editor dalam produksi berita pada channel NAWACITA TV. Menggunakan metodologi penelitian kualitatif deskriptif hasil penelitian menunjukkan alur produksi di NAWACITA TV adalah materi produksi, sarana produksi, biaya produksi, organisasi pelaksanaan, dan terakhir adalah tahapan pelaksaan produksi. Sementara peran editor antara lain untuk meningkatnkan kualitas gambar pada program Nawacita TV. Hasil penelitian juga menunjukkan faktor penghambat dalam produksi berita antara lain jaringan & keterbatasan waktu, copyright, angka subcsribe yang minim dan listrik yang padam berkepanjangan.
Analisis Semiotika Film “The Menu”: Pengungkapan Makna Denotasi Dan Konotasi Relivia Elsa Frisnatiara; Maya May Syarah; Ade Budi Santoso
Nusantara Journal of Multidisciplinary Science Vol. 1 No. 3 (2023): NJMS - Oktober 2023
Publisher : PT. Inovasi Teknologi Komputer

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Penelitian ini berfokus pada film sebagai objek kajian dikarenakan kombinasi yang efektif antara elemen visual dan audio mampu mempelajari bagaimana tanda-tanda dapat menyampaikan pesan secara efektif. Penelitian ini bertujuan untuk menganalisis penggunaan tanda-tanda visual dan audio dalam film "The Menu" untuk mengidentifikasi makna denotatif dan konotatif dengan analisis semiotika Roland Barthes, serta memperkuat pesan kritis yang terkandung dalam film tersebut. Penelitian ini berjudul "Analisis Semiotika Film “The Menu”: Pengungkapan Makna Denotasi dan Konotasi" dengan menggunakan metode penelitian deskriptif kualitatif. Dalam penelitian ini, ditemukan makna denotasi menggambarkan sebuah restoran mewah sebagai tempat berkumpulnya individu-individu berstatus tinggi. Namun, semuanya berubah ketika semua orang, termasuk Chef Slowik, memutuskan untuk melakukan bunuh diri. Makna konotatif mengungkapkan alasan Slowik untuk membakar seisi restoran, serta tindakan dramatis yang diambil sebagai hukuman para tamu, kecuali Margot yang mengingatkan Slowik akan esensi sejati dari passionnya. Mitos ditemukan dalam dialog Slowik "Api Pemurnian", konsep ini digunakan secara simbolis untuk menggambarkan hukuman yang diberikan kepada para tamu. Pesan yang disampaikan dalam film ini menggunakan satir untuk mengkritik kondisi masyarakat saat ini yang cenderung hanya mengkritik dan selalu menuntut lebih baik dalam segala hal. Mereka sering kali melupakan pentingnya menghargai dan menikmati keindahan tanpa harus dinilai berdasarkan uang atau mencari kekurangannya.
Konten Instagram Unilever Indonesia Sebagai Upaya Branding Ramah Lingkungan Maya May Syarah; Sri Wulandari
Brand Communication Vol. 1 No. 2 (2022): Kepemimpinan Dalam Komunikasi Organisasi
Publisher : Prisani Cendekia Institute

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Abstract: Unilever is considered environmentally friendly, doing digital branding to strengthen the company's image for a positive image. The digital branding tool is Instagram social media with the @unileveridn account. Instagram was chosen because as a social media it allows various forms of sharing, collaboration, and mutual understanding both in writing, visually, and audiovisually. Environmentally friendly content is used to describe activities that are good for the environment. Use qualitative descriptive methodology with a case study approach, this study aims to determine the content on Unilever Instagram as an environmentally friendly company branding effort. The results of the study stated that digital branding through content uploaded to @unileveridn aims as a media campaign or education related to the environment, including the use of sustainable resources, preservation of environmental functions. Environmentally friendly products such as products that can be recycled, reduce pollution, and conserve energy. It @unileveridn is considered effective in building a brand as an environmentally friendly company, this can also improve two-way communication with the wider community, as seen from the responses in the form of likes, comments and views. In delivering content, we sometimes collaborate with communities or institutions that care about the environment. This is in accordance with the functions of social media, namely Sharing, Collaborating and Connecting.
Representasi Erick Thohir Pada Pemberitaan Bisnis PCR Di Media Online Maya May Syarah
Brand Communication Vol. 2 No. 1 (2023): Konten Televisi dan Politik
Publisher : Prisani Cendekia Institute

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Abstract:. In choosing news sources, journalists often make someone their favorite source (media darling). This definition refers to sources that journalists like because of their attitudes, actions or statements. Erick Thohir, who has a business background and is now the Minister of BUMN, has emerged as a media darling. However, in November 2021, Erick was reported to the Corruption Eradication Commission (KPK) regarding the PCR business, alleging that Erick was involved in the PCR business. The media is busy reporting on this case. Even though the news about the PCR business comes from the same person, the presentation is always different. There is no such thing as being neutral in reporting, the media will have a different point of view. This is related to certain ideologies embraced by the media (Van Dijk, 1988). For this reason, this research reveals Erick Thohir's representation in reporting on the COVID-19 PCR business case in the online media Republika.co.id and Okezone.com. The aim is to see how the two online media describe representative of Erick Thohir in the PCR business case news. Using Critical Discourse Analysis (CDA) with the Wodak & Reisigl model, the results of the study show that the two online media, namely Republika.co.id and Okezone.com, show Erick as a media darling, as seen from the news that appears depicting the figure of Erick, who is a state official working professionally and well. Everything that is accused by the public can be disputed in the news presented in the online media. The news was conveyed in a positive tone. Even though in the news published on Okezone.com there are sources other than Erick, his statement still represents that Erick is an official who has a good track record.
Beyond Likes: Constructing Performative Activism and Slacktivism among Indonesian Generation Z on TikTok: A Critical Discourse Analysis Subroto Subroto; Zaldy Handi Aditia; Andi Banus Achir; Maya May Syarah
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 4 No. 3 (2026): Juli : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v4i3.3874

Abstract

The rapid growth of TikTok as a short-form video-based social media platform has transformed the nature of digital activism, particularly among Generation Z, the platform's largest user group. Beyond functioning as a medium for information dissemination, TikTok has become a space for digital identity construction, the expression of social concern, and the negotiation of activist meanings. However, the increasing prevalence of online participation has also intensified debates concerning the boundaries between performative activism and slacktivism. This study aims to examine how the discourses of performative activism and slacktivism are constructed within TikTok content produced by Indonesian Generation Z through the perspective of Norman Fairclough's Critical Discourse Analysis. Employing a qualitative research design, the study applies Fairclough's three-dimensional analytical framework encompassing textual analysis, discursive practice, and social practice. The data were collected through digital documentation and non-participant observation of 56 TikTok videos addressing environmental sustainability, mental health, education, gender equality, and humanitarian issues, together with their captions, hashtags, and audience comments. The findings reveal that digital activism is constructed through persuasive language, visual representations, symbols of solidarity, and communication strategies oriented toward algorithmic visibility. Activist practices on TikTok are predominantly characterized by symbolic forms of participation, including the use of campaign hashtags and calls to like, share, and comment, whereas explicit invitations to engage in offline collective action remain relatively limited. Furthermore, the findings demonstrate that performative activism and slacktivism should not be understood as dichotomous concepts but rather as a continuum of digital participation shaped by individual motivations, platform characteristics, participatory culture, and TikTok's algorithmic mechanisms. This study contributes to the advancement of digital communication scholarship by integrating the concepts of performative activism, slacktivism, and Critical Discourse Analysis to explain the transformation of activism within algorithm-driven social media ecosystems.
Pengaruh Intensitas Penggunaan Media Sosial WhatsappGroup Komunitas Perumahan Terhadap Kualitas HidupPenghuni Perumahan Komersial Cavana Garden Village Maula Hudzaifah; Fajar Diah Astuti; Maya May Syarah
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 4 (2026): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ny1y6w38

Abstract

Digital communication has positioned WhatsApp Groups as a key space for information exchange and coordination in residential communities. This study describes the intensity of WhatsApp Group use and residents’ quality of life, and analyzes the statistical effect of usage intensity on the quality of life of Cavana Garden Village residents. A quantitative cross-sectional survey was conducted. Eighty residents were selected purposively for the main study based on group-membership and usage-experience criteria, while 20 respondents took part in instrument testing. Likert-scale questionnaires measured frequency, duration, attention, and participation, as well as physical, psychological, social-relationship, and environmental domains. The data were analyzed using descriptive statistics and simple linear regression after parametric assumptions were assessed. Usage intensity was high (mean = 3.54), and overall quality of life was also high (mean = 3.43), although the psychological domain remained moderate (mean = 3.38). A regression coefficient of 1.174, t = 6.752, and p < .001 indicated a positive and statistically significant predictive association. R² = .369 means that the model explained 36.9% of quality-of-life variation, while 63.1% was attributable to other factors and error. Relevant, orderly, and participatory group use may support access to information, coordination, and social support. Because the design was cross-sectional and the sample was purposive, the findings do not establish causality and should be generalized only to an accessible population with similar characteristics.
Co-Authors Ade Budi Santoso Andi Banus Achir Fajar Diah Astuti Maula Hudzaifah Relivia Elsa Frisnatiara Reza Oktav Ardika Putra Sri Wulandari Subroto Subroto Zaldy Handi Aditia