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All Journal Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer
Fajar Aji
University of Jember Lecture
Arts Humanities Languange, Linguistic, Communication & Media

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STRATEGI PROMOSI FILM WARKOP DKI REBORN: JANGKRIK BOSS! PART 1 Syafrizal Setia Budi; Romdhi Fatkhur Rozi; Fajar Aji
ROLLING Vol 1 No 1 (2018): Rolling Volume 1 Nomor 1 Tahun 2018
Publisher : Program Studi Film dan Televisi Universitas Jember

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Abstract

This research discusses the promotion strategy of Warkop DKI Reborn: Jangkrik Boss! Part 1 movie. Purpose of the research is to find out the creative ideas on strategy of getting the audience. Research data based on phases done by the Falcon Pictures promotion team, consists of preparation, action, and monitoring. It also explained the number of audiences gained based on promotional activities that have been done. This research uses qualitative methods with observation, interview, and literature study, that expected to show the effectiveness of promotions has made on the number of audiences that gained.
Co-Authors Romdhi Fatkhur Rozi Syafrizal Setia Budi