Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal MBIA Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
R. Hozin Abdul Fatah
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Bujukan Visualisasi Barang dan Harga pada Keputusan Pembelian di E-commerce Shopee Nurul Ahadiat; R. Hozin Abdul Fatah; Hendi Sobari
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2379

Abstract

Many online customers cancel their product orders, which is undesirable for anyone as it reduces the number of purchases. Product visualisation and price are important factors for customers' purchasing decisions in e-commerce. These two factors attract consumers' attention, and they may cancel their purchases due to unattractive product displays and mismatched prices. This study seeks to reveal how much influence visualising goods and prices has on purchasing decisions. The number of research samples is 97 respondents. The research object is in Sukakerta Village. The quantitative descriptive method is used; the data comes from primary and secondary data with the help of computational software SPSS ver. 18. The research results show that product visualisation and price positively influence purchasing decisions on Shopee, with an F-value of 103.111 > F-table 3.92 with a significance level of 0.000 < 0.05. This result means that the visualisation of goods and prices together significantly influence purchasing decisions. Keywords: Product Visualisation, Price, Purchasing Decision Abstrak Tidak sedikit konsumen online yang membatalkan order produknya, dan tentu saja hal tersebut tidak diinginkan oleh siapapun dikarenakan pasti mengurangi jumlah pembelian. Visualisasi produk dan harga menjadi poin penting bagi konsumen dalam keputusan pembelian di e-commerce, 2 faktor tersebut menjadi sorotan konsumen karena memiliki daya tarik tersendiri, tidak sedikit dari mereka membatalkan pembelian karena tampilan barang yang dianggap kurang menarik serta harga yang dirasa tidak sesuai. Penelitian ini berupaya mengungkap berapa besar pengaruh visualisasi barang dan harga pada keputusan pembelian. Jumlah sampel penelitian sebanyak 97 responden. Objek penelitian di Desa Sukakerta. Metoda yang digunakan yaitu metode deskriptif kuantitatif, data berasal dari data primer dan data sekunder dengan komputasi bantuan software SPSS ver. 18. Hasil penelitian memperlihatkan bahwa visualisasi barang dan harga berpengaruh positif kepada keputusan pembelian di Shopee, dengan nilai Fhitung 103.111 > Ftabel 3,92 dengan taraf signifikansi 0,000 < 0,05. Ini berarti bahwa visualisasi barang dan harga secara bersama-sama dan signifikan mempengaruhi keputusan pembelian. Kata kunci: Visualisasi Produk, Harga, Keputusan Pembelian
Pengembangan Potensi Kawasan Pertanian Berkelanjutan Melalui Pemberdayaan Masyarakat Di Desa Sindangbarang, Kecamatan Panumbangan, Kabupaten Ciamis Siti Amirah Makarim; R. Hozin Abdul Fatah; Akhmad Hidayat Nurul Akbar; Erna Rusmiwati Sukandar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1130

Abstract

This community service research aims to identify and develop the agricultural potential of Sindangbarang Village, Panumbangan District, Ciamis Regency. Sindangbarang Village has significant agricultural potential with leading commodities such as rice, corn, and peanuts, as well as opportunities for agrotourism development. However, there are challenges related to agricultural infrastructure, including irrigation systems and the need for agricultural machinery and equipment, as well as the optimization of product marketing. The methods used include potential surveys, interviews with farmers and village officials, and secondary data analysis. The results of this community service activity are expected to formulate community empowerment strategies to improve agricultural productivity, product diversification, and sustainable agrotourism development, thereby enhancing the economic welfare of the community.
Pemberdayaan Masyarakat Melalui Pengembangan Potensi Perkebunan Dan Hortikultura Lereng Di Kecamatan Ciawi, Kabupaten Tasikmalaya R. Hozin Abdul Fatah; Siti Amirah Makarim; Akhmad Hidayat Nurul Akbar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1152

Abstract

This community service program aims to empower the people of Ciawi District, Tasikmalaya Regency, by developing plantation and horticultural potential on sloping land. This region boasts agro-ecological conditions that support the development of various superior commodities, such as chilies, coffee, and palm sugar. However, exploiting this potential still faces several obstacles, including vulnerability to erosion and land degradation, limited application of cultivation and post-harvest technologies, and suboptimal marketing access. The methods used in this community service activity included identifying superior commodities, a SWOT analysis to develop development strategies, and implementing cultivation and post-harvest technologies appropriate to the characteristics of sloping land. Furthermore, the activity was carried out using a participatory approach through training and mentoring for farmers. The results of the activity indicate that Ciawi District has significant potential for developing chilies, coffee, and palm sugar commodities, but requires sustainable land management and more innovative marketing strategies. The community empowerment strategies implemented include terracing as a land conservation measure, diversification of processed products to increase added value, and the use of digital marketing. This approach has been proven to increase agricultural productivity, product diversification, and strengthening community institutions, thus contributing to improving the economic welfare of the community in a sustainable manner.
Co-Authors Akhmad Hidayat Nurul Akbar Erna Rusmiwati Hendi Sobari Nurul Ahadiat Siti Amirah Makarim