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All Journal Jurnal Widya Manajemen & Akuntansi
Mizerski, Kate
Fakutas Ekonomi Unika Widya Mandala Surabaya
Economics, Econometrics & Finance

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Shopping Motivation, Optimum Stimulation Level, Cognitive Response and Store Patronage Satisfaction: A Case of Indonesia Budisantoso, Tjong; Mizerski, Kate
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

This study focuses on the relationship between shopping motivation including t he optimum stimulation level and cognitive response and store patronage satisfaction. Shopping motivation focuses o n hedonic shopping motivations while cognitive response is measured in terms of the perception o f merchandise quality and the perception of service quality. T he findings show a moderate relationship between shopping motivation and the perception of merchandise quality and the perception of service quality.A highly significant correlation exists between the perception of merchandise quality and t he perception of service quality and store patronages satisfaction
Co-Authors Budisantoso, Tjong