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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Indah Sulistiani
University of Muhammadiyah Papua, Indonesia
Religion Humanities Social Sciences

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STRATEGIC CONTENT MARKETING: A MULTI-CHANNEL ANALYSIS OF THE IMPACT ON BRAND AWARENESS, CONSUMER ENGAGEMENT, AND CONVERSION RATES IN THECONTEXT OF EVOLVING DIGITAL LANDSCAPES Nurdin I. Muhammad; Loso Judijanto; Indah Sulistiani; Syarifuddin; Mohd Syahrin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 1 No. 1 (2023): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

This research explores the strategic implications of content marketing in the contemporary digital landscape, investigating its impact on brand awareness, consumer engagement, and conversion rates. Employing a multichannel analysis, the study navigates the complex interplay of diverse digital platforms and emerging technologies. Theoretical frameworks, including content marketing models and psychological dimensions, guide the exploration of consumer behavior. Technological advancements, such as artificial intelligence and virtual reality, are scrutinized for their influence on content marketing effectiveness. The study addresses existing research gaps by proposing an integrative model synthesizing brand awareness, engagement, and conversion. Methodologically, a mixed-methods approach combines quantitative surveys and analytics with qualitative insights from interviews, providing a comprehensive understanding. Findings are interpreted within the context of the literature, offering insights for both academia and practitioners. The comparative analysis with existing research contributes to refining content marketing models, acknowledging the challenges and opportunities of evolving digital landscapes.
UNRAVELING THE COMPLEX WEB: A MULTIDIMENSIONAL ANALYSIS OF THE ECONOMIC, POLITICAL, AND SOCIAL IMPLICATIONS OF BOYCOTTINGAMERICAN PRODUCTS AMIDST THE ISRAEL-PALESTINE CONFLICT Indah Sulistiani; Loso Judijanto; Ahmad Rizani; Muhammad Faqih Annshori; Syarifuddin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 1 No. 1 (2023): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

This study analyzes the economic, political, and social implications of boycotting American products within the context of the Israel-Palestine conflict. Employing a retrospective approach, the research delves into historical data to unravel the intricate web of consequences stemming from consumer activism. Quantitative and qualitative methods examine the economic impact on boycotted American companies, changes in diplomatic relationships, and shifts in public sentiment. The study contributes to existing literature by synthesizing findings and applying relevant economic, political, and sociological theories. The implications for policymakers, businesses, and advocacy groups are discussed, emphasizing the need for nuanced approaches to navigating the complexities of the conflict. In conclusion, the study reflects on the historical depth of the issue and the challenges inherent in comprehending the dynamic interplay between economic actions and geopolitical realities.
Co-Authors Ahmad Rizani Loso Judijanto Loso Judijanto Mohd Syahrin Muhammad Faqih Annshori Muhammad Faqih Annshori Nurdin I. Muhammad Syarifuddin Syarifuddin Syarifuddin