Article Per Year (5 Year)
p-Index From 2021 - 2026
2.923
P-Index
This Author published in this journals
All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) International Journal of Social and Education (INJOSEDU)
Mohd Syahrin
Universiti Islam Sultan Sharif Ali, Brunei Darussalam
Religion Humanities Economics, Econometrics & Finance Social Sciences

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
STRATEGIC CONTENT MARKETING: A MULTI-CHANNEL ANALYSIS OF THE IMPACT ON BRAND AWARENESS, CONSUMER ENGAGEMENT, AND CONVERSION RATES IN THECONTEXT OF EVOLVING DIGITAL LANDSCAPES Nurdin I. Muhammad; Loso Judijanto; Indah Sulistiani; Syarifuddin; Mohd Syahrin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 1 No. 1 (2023): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the strategic implications of content marketing in the contemporary digital landscape, investigating its impact on brand awareness, consumer engagement, and conversion rates. Employing a multichannel analysis, the study navigates the complex interplay of diverse digital platforms and emerging technologies. Theoretical frameworks, including content marketing models and psychological dimensions, guide the exploration of consumer behavior. Technological advancements, such as artificial intelligence and virtual reality, are scrutinized for their influence on content marketing effectiveness. The study addresses existing research gaps by proposing an integrative model synthesizing brand awareness, engagement, and conversion. Methodologically, a mixed-methods approach combines quantitative surveys and analytics with qualitative insights from interviews, providing a comprehensive understanding. Findings are interpreted within the context of the literature, offering insights for both academia and practitioners. The comparative analysis with existing research contributes to refining content marketing models, acknowledging the challenges and opportunities of evolving digital landscapes.
FOSTERING DIGITAL FLUENCY: LIBRARIANS' TACTICS IN BRIDGING THE DIGITAL GAP AND MITIGATING DIGITAL MEMORY LOSS Novianty Djafri; Hadenan Towpek; Mohd Syahrin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 1 No. 8 (2024): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fostering Digital Fluency: Librarians' Tactics in Bridging the Digital Gap and Mitigating Digital Memory Loss" delves into the multifaceted strategies librarians employ to address the challenges of digital literacy in today's rapidly evolving technological landscape. Through a comprehensive analysis of librarians' roles and initiatives, this study highlights the critical importance of fostering digital fluency among patrons. Librarians serve as crucial agents of change, leveraging their expertise and resources to provide educational programs, access to digital resources, and promotion of digital wellness. These tactics aim to empower individuals with essential digital skills, bridge the digital gap, and mitigate digital memory loss. The study underscores the significance of collaborative partnerships between libraries, community organizations, and stakeholders in amplifying the impact of digital literacy initiatives. Through collective efforts, these entities can address specific community needs and promote digital inclusion on a broader scale. Moreover, ongoing professional development and data-driven decision- making enhance librarians' effectiveness in fostering digital fluency and adapting to evolving technological trends. Ultimately, this research sheds light on the pivotal role of librarians in preparing individuals for success in an increasingly digital world. By equipping patrons with the necessary skills and knowledge to navigate the digital landscape confidently, librarians contribute to building a more equitable, informed, and digitally literate society.
INFLUENCE OF BORDER INFRASTRUCTURE ON TRADE AND ECONOMIC GROWTH IN BORDER AREAS Melyana R Pugu; Muhammad Syafri; Nahot Tua Parlindungan Sihaloho; Mohd Syahrin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Border infrastructure has an impact on trade and economic growth for communities living on the border. This method of investigation uses the study of literature by searching for references that fit the context of the research. The results of the research show that the improvement of the infrastructure in the border area has a significant positive impact on the volume of trade, with reduced logistics costs and improved efficiency of the flow of goods and services. Better infrastructure is strongly correlated with higher levels of foreign investment and closer regional economic integration. Further analysis shows that increased access to education, health care, and public services, catalysed by infrastructure investment, significantly contributes to economic and social development in the border areas. The research also found that strong border infrastructure increases economic resilience to external disturbances and drives long-term growth through economic diversification and innovation.
THE ROLE OF SUSTAINABLE MARKETING IN CREATING VALUE FOR CUSTOMERS AND SOCIETY Moh. Yamin Darsyah; Felina C Young; Mohammad Taqiuddin Mohamad; Mohd Syahrin; Al-Amin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 2 (2024): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the past decade, global awareness regarding sustainability has increased, fueling greater demand for socially and environmentally responsible business practices. This has led to the development of sustainable marketing as a key strategy for companies to not only meet consumer expectations but also to act as leaders in sustainability. This study aims to explore the effectiveness of sustainable marketing in creating value for consumers and companies. The study conducted in this research uses the literature research method. The results show that authenticity, transparent communication, and meaningful interaction with consumers are key factors in the effectiveness of sustainable marketing. Long- term success is also closely related to the company's ability to effectively integrate sustainability efforts into all aspects of business operations, from procurement to point of sale. The findings emphasize the importance of a holistic approach to sustainability marketing to create substantial value for consumers, increase brand loyalty, and positively influence firm performance.
TRANSFORMATIONAL LEADERSHIP IN IMPROVING PUBLIC ORGANISATION PERFORMANCE Erwin Erwin; Melyana R Pugu; Amândio de Araújo Sarmento; Al-Amin; Mohd Syahrin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transformational leadership is a leadership style in which the leader inspires and motivates employees to exceed their expectations by creating a compelling long-term vision, promoting innovation, and embedding ethical values and integrity in the organisation's culture. In this leadership, leaders focus on the personal development of employees, empowering them to take initiative and think creatively, with the ultimate goal of improving organisational performance and adaptability in the face of challenges and change. The research method used is literature research method. The results of the literature analysis show that transformational leadership has various positive impacts on the performance of public organisations. First, transformational leaders are able to increase employee motivation and commitment through inspiring communication and providing positive feedback, which has an impact on increasing productivity and job satisfaction. Second, transformational leadership contributes to the development of a strong organisational culture, prioritising ethical values and integrity, which is important in improving accountability and transparency in the public sector. Third, transformational leaders make organisations more adaptive and responsive to change by empowering employees to think creatively and proactively.
ANTI-CORRUPTION POLICIES AND THEIR IMPLICATIONS FOR NATIONAL POLITICAL STABILITY Miranu Triantoro; Iyad Abdallah Al- Shreifeen; Hadenan Towpek; Mohd Syahrin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Corruption has been one of the most serious problems faced by various countries around the world, and Indonesia is no exception. This phenomenon not only has a major impact on the economy of a nation, but also significantly affects domestic political stability. The research method utilizes literature review as the source of data. The results of the study reveal that the Indonesian government has implemented various anti-graft policies, including the establishment of the Corruption Eradication Commission (KPK), strengthening the judicial system, and increasing transparency in state financial management. The implementation of these policies has had a positive impact on efforts to fight corruption, but has also created various challenges and political dynamics. The implications of anti- corruption policies for domestic political stability can be observed in several ways; Increased public trust in the government and state institutions, Changes in power dynamics and political competition among elites, Strengthening the system of checks and balances in governance, Increased international pressure and its influence on diplomatic relations and Resistance from groups that feel threatened by anti-corruption policies.
THE ROLE OF GOVERNMENT FISCAL POLICY IN ENHANCING ECONOMIC GROWTH AND STATE REVENUE THROUGH THE TAXATION SYSTEM Loso Judijanto; Mohd Syahrin; Hydzulkifli Bin Haji Hashim
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 12 (2025): SEPTEMBER
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fiscal policy is one of the main instruments used by the government to manage the national economy through the regulation of state expenditure and revenue, particularly from the taxation sector. This study aims to analyse the role of government fiscal policy in promoting economic growth and increasing state revenue, with a focus on the taxation system as the main instrument. The method used is a literature review of various scientific sources, official government reports, and international institution publications. The results of the study indicate that effective fiscal policy, through productive expenditure allocation and fair and efficient taxation policies, can stimulate economic activity, increase investment, strengthen purchasing power, and expand the tax base. The tax system plays a dual role, namely as a source of development funding and as a tool for regulating economic behaviour, which, if implemented appropriately, will create a multiplier effect on economic growth. However, challenges such as low tax compliance, tax avoidance and evasion practices, and limited administrative capacity need to be addressed immediately through structural reforms, system digitalisation, and strengthening the principles of fiscal justice. Therefore, synergy between sound fiscal policies and a modern and equitable tax system is key to achieving inclusive, sustainable economic growth that supports improved public welfare.
ECONOMIC OPTIMIZATION IN THE AGE OF ARTIFICIAL INTELLIGENCE: OPPORTUNITIES AND CHALLENGES Loso Judijanto; Melyana R Pugu; Anggi Setya Prayoga; Mohd Syahrin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The era of artificial intelligence (AI) arrived with promises of major transformation in various economic sectors. With its ability to automate routine tasks, improve decision-making, and enhance product and service innovation, AI has the potential to significantly improve operational efficiency and drive economic growth. The research methods carried out on this study are literature by searching for references that match the context of the research. Research shows that the use of AI in economic terms increases productivity, facilitates innovation, and adapts the labour market to the digital age, while the challenges of AI integration relate to privacy and data security, labour market disruptions, and ethical issues related to machine decision-making. Therefore, despite the significant challenges, with a wise and proactive approach, the transition to the era of artificial intelligence can be a major driver of economic optimization and social progress.
LOCAL ECONOMIC EMPOWERMENT: STRATEGIES AND IMPLEMENTATION Loso Judijanto; Amândio de Araújo Sarmento; Mohd Syahrin; Mohamad Khairi Bin Haji Othman; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 12 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Local economic empowerment plays a crucial role in sustainable economic growth, focusing on improved access to finance, education and employment training, appropriate infrastructure, and the implementation of proactive government policies. The strategy emphasizes the importance of integration and collaboration among various stakeholders, including governments, communities, and the private sector, to create an ecosystem that supports innovation, entrepreneurship, and local business development. The research methods carried out on this study are literature. Research results show that the success of local economic empowerment depends heavily on how much the local community is involved in program planning and execution. Access to broader financial resources, targeted and relevant education and training, as well as infrastructure development to meet local specific needs, have proven to be key drivers of economic growth. Government policies that support, through incentives and facilities, are also decisive in supporting this economic activity.
TRANSNATIONAL ECONOMIC COOPERATION IN BORDER TERRITORIES: OPPORTUNITIES AND CHALLENGES Melyana R Pugu; Erwin; Jeferson Siahaan; Mohd Syahrin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transnational economic cooperation is a process of cooperation between countries in order to increase global economic growth and development. Transnational economic cooperation can take many forms, such as free trade agreements, investment agreements, and regional integration agreements. Transnational economic cooperation has an important role in maximizing infrastructure development. In fact, infrastructure development can be accelerated if all parties collaborate closely. The economy taking place in border areas must be controlled with various profitable policies, both for producers, consumers and distributors. The government's main role in encouraging opportunities for transnational economic cooperation is to control the economy with various economic policies to make its citizens prosperous. Each form of cooperation has the same goal, namely to facilitate transnational business activities and also accelerate the process of trade liberalization. This article employs a form of literature review that includes hypotheses pertaining to the issue under investigation. This research discusses transnational economic cooperation, opportunities for transnational economic cooperation in border regions, and the challenges of transnational economic cooperation in border regions.
Co-Authors A. Hamid Adhista Setyarini Al-Amin Al-Amin Alfiana Amândio de Araújo Sarmento Anggi Setya Prayoga Erwin Erwin Erwin Felina C Young Hadenan Towpek Hydzulkifli Bin Haji Hashim Indah Sulistiani Iyad Abdallah Al- Shreifeen Jeferson Siahaan Latif Karim Loso Judijanto Melyana R Pugu Melyana R Pugu Miranu Triantoro Moh. Yamin Darsyah Mohamad Khairi Bin Haji Othman Mohammad Taqiuddin Mohamad Muhammad Syafri Muhani Nahot Tua Parlindungan Sihaloho Novianty Djafri Nurdin I. Muhammad Shohib Muslim Sigit Pandu Cahyono Sulfianty Sulistiani, Indah Syarifuddin Syarifuddin Syarifuddin Teti Anggita Safitri, Teti Anggita Ziko Hamdi