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All Journal Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Journal of Innovative and Creativity Jurnal Sipakatau Fundamental and Applied Management Journal
Sumiati Tahir
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

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PENGARUH PEMBELAJARAN KEWIRAUSAHAAN, PENGETAHUAN KEWIRAUSAHAAN, PENGALAMAN PRAKTEK KERJA INDUSTRI, DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA DENGAN EFIKASI DIRI SEBAGAI VARIABEL INTERVENING PADA SISWA SMK NEGERI DI KOTA MAKASSAR Sumiati Tahir
SEMINAR NASIONAL DIES NATALIS 62 Vol. 1 (2023): Prosiding Seminar Nasional UNM ke-62 2023
Publisher : Universitas Negeri Makassar

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Abstract

The Effect of Entrepreneurship Learning, Entrepreneurial Knowledge, Industrial Work Practice Experience, and Family Environment on Entrepreneurial Interest with Self-Efficacy as An Intervening Variable in State Vocational High Students in Makassar. This study aims to determine the effect of entrepreneurship learning, entrepreneurship knowledge, and industrial work practice experience and family environment on entrepreneurial interest either directly or indirectly through self-efficacy as an intervening variable. The population in this study was 3530 students of class XII State Vocational High Students in Makassar and a sample of 845 students slovin formula with a standard error of 3% applying Cluster Random Sampling method. The data collection method used is a questionnaire. Data analysis is done through descriptive analysis, path analysis, and sobel test using SPSS and Smart PLS software. The results showed that 1) directly, there is a positive and significant effect of entrepreneurship learning, entrepreneurial knowledge and family environment on self-efficacy 2) directly, there is a positive and significant effect of entrepreneurship learning, entrepreneurial knowledge, self-efficacy and on entrepreneurial interest, 3) indirectly, there is a positive and significant effect of entrepreneurship learning, entrepreneurial knowledge and family environment on entrepreneurial interest through self-efficacy. However, industrial work practice experience is found not significant on self-efficacy and entrepreneurial interest of vocational students.
Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Pada Usaha Sinar Tailor di Kota Makassar Muhammad Isra; Muhammad Jufri; Asmayanti Asmayanti; Sumiati Tahir; Agus Agus
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6569

Abstract

Usaha jasa jahit merupakan bisnis yang fokus pada pembuatan dan perbaikan pakaian sesuai dengan permintaan konsumen. Usaha ini memiliki potensi besar karena kebutuhan pakaian yang selalu ada dan tren fashion yang terus berkembang. Jasa jahit bisa berupa pembuatan pakaian custom, reparasi, atau produksi dalam skala kecil hingga menengah dalam industri jasa jahit preferensi konsumen semakin berorientasi pada personalisasi produk, kualitas hasil, kecepatan layanan serta preferensi harga. 1) Untuk membuktikan apakah ada pengaruh signifikan harga terhadap kepuasan pelanggan pada usaha Sinar Tailor. 2) Untuk membuktikan apakah ada pengaruh signifikan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada usaha Sinar Tailor. 3) Untuk membuktikan apakah ada pengaruh signifikan Harga dan Kualitas Pelayanan terhadap kepuasan pelanggan pada usaha Sinar Tailor. Penelitian ini menggunakan metode kuantitatif deskriptif serta instrument yang di gunakan angket atau kuisioner. Populasi dalam penelitian ini berjumlah 323. Sampel penelitian menggunakan purposive sampling, yaitu menerapkan kriteria pelanggan yang telah melakukan pembelian minimal 2x dan sampel yang di dapatkan 100 orang responden yang tergolong dalam sampel Sinar Tailor. Hasil penelitin ini menunjukkan bahwa: 1) Terdapat pengaruh signifikan harga terhadap kepuasan pelanggan pada usaha sinar tailor di kota makassar. 2) Terdapat pengaruh signifikan kualitas pelayanan terhadap kepuasan pelanggan pada usaha sinar tailor di kota makassar. 3) Terdapat pengaruh signifikan harga dan kualitas pelayanan terhadap kepuasan pelanggan pada usaha sinar tailor di kota makassar.
Determinants of Online Purchase Decisions: The Roles of Trust, Price, and Product Quality among Graduate Students Pahrul; Sahade; Sumiati Tahir; Nurhayani; Khaerun Nisa
Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i2.441

Abstract

This study examines the determinants of online purchase decisions among graduate students at Universitas Negeri Makassar, with particular attention to trust, price, and product quality. The study is significant because online transactions are characterized by uncertainty, limited physical inspection of products, and higher perceived risk, making these factors central to consumer decision-making. Conceptually, the study offers an integrated view of relational, economic, and product-related considerations in explaining online purchasing behavior. A descriptive quantitative approach was employed in this research. Data were collected through questionnaires administered to 100 graduate students who had previously purchased products online, selected using incidental non-probability sampling. The data were analyzed using multiple linear regression with the support of SPSS. The analysis focuses on both the partial and simultaneous effects of trust, price, and product quality on online purchase decisions. The study highlights that online purchasing decisions are closely associated with consumers’ confidence in sellers, price considerations, and evaluations of product quality. These findings imply that online businesses need to strengthen consumer trust, offer competitive pricing, and maintain product quality to encourage stronger purchase decisions. This study contributes to marketing management literature by emphasizing that online purchase decisions are shaped by both economic and relational factors.
Analysis of The Role of E-Commerce in Improving Students' Entrepreneurial Interest and Activities Sumiati Tahir; Agus Syam; Nurhayani; Hasisa Haruna; Pahrul
Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i2.543

Abstract

Advances in digital technology have brought significant changes to the business world, particularly through the use of e-commerce. Ease of internet access and various digital platforms provide opportunities for young people, including students, to participate in entrepreneurial activities. This study aims to analyze the role of e-commerce on the entrepreneurial interests and activities of students in the Entrepreneurship Study Program, Faculty of Economics and Business, Makassar State University. The research method used is a literature study with a descriptive approach, namely by reviewing various scientific sources such as research journals, academic books, and scientific publications relevant to the research topic. The information obtained is then analyzed descriptively to understand the relationship between e-commerce developments and students' entrepreneurial interests and activities. The results of the study show that e-commerce developments make it easier for students to start and develop businesses because marketing, promotion, and transactions can be carried out digitally at a relatively lower cost. In addition, various previous studies have also shown that the use of digital platforms can increase entrepreneurial interest and encourage students to be directly involved in entrepreneurial activities. Therefore, e-commerce can be an effective means of supporting the development of entrepreneurship among students.
Building Entrepreneurial Capacity among Fisherwomen through Fish Meatball Production Training in Coastal Communities Sumiati Tahir; Valentino Aris; Rezky Nurfadillah; Asmayanti Asmayanti; Anggi Kemalasari
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 4 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2522

Abstract

Mattiro Uleng Village, a coastal fishing community in Pangkajene and Kepulauan Regency, holds abundant marine resources, yet its utilization remains limited to selling raw fish without further processing. This dependence on unprocessed fish sales has led to fluctuating family incomes, particularly for fishermen’s wives, who rely on their husbands’ catch. This community service program was designed to empower fishermen’s wives in Mattiro Uleng by enhancing their skills in producing value-added fish-based products, specifically fish meatballs, as a means of economic diversification and fostering independent entrepreneurship. The program implementation involved a combination of theoretical knowledge sessions, practical workshops on fish meatball processing, and training in both online and offline marketing strategies. A participatory approach was adopted to actively engage participants throughout the process. Evaluation results showed a significant improvement in participants’ skills, with fish meatball-making competency increasing from 30% to 90%, and marketing knowledge rising from 10% to 75%. This program successfully equipped the participants with practical knowledge, boosted their confidence, and sparked motivation for initiating fish-based culinary enterprises.
Co-Authors Agus Agus Agus Syam Anggi Kemalasari Asmayanti Asmayanti Asmayanti Asmayanti Hasisa Haruna Khaerun Nisa Muhammad Isra Muhammad Jufri Nurhayani Pahrul Rezky Nurfadillah Sahade Valentino Aris