This Author published in this journals
All Journal Media Mahardhika
Claim Missing Document
Check
Articles

Found 1 Documents
Search

PENGARUH PENETAPAN HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. GOLDEN TEKNIK SIDOARJO Adhietia Dharmawan Mattekawang; Ony Kurniawati
Media Mahardhika Vol. 21 No. 3 (2023): May 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v21i3.626

Abstract

In this period era, it is undeniable that the change of technology, be it the world of industry, contractors, or data or information that is developing and is running so fast, that it gets an increasingly fierce business competition. It is not easy for an agency or company to survive in the long term during the ongoing Covid-19 pandemic. In the midst of today's competitive conditions, company management needs to know things to prioritize when managing their company. The purpose of this study is to understand the value of pricing, product quality, and service quality on customer satisfaction either separately or together. It can be seen from the results of this study that pricing has a significant impact of 0.040, product quality 0.015 and service quality 0.000. Overall, it significantly affects customer satisfaction with a value of 0.000.