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Pengaruh Motivasi Dalam Bekerja dan Technology Acceptance Model Sebagai Mediasi Terhadap Kepuasan Kerja (Studi Komparasi Pada Mitra Go-Jek dan Grab di Surabaya) Ony Kurniawati; Handy Aribowo; Alexander Wirapraja
Teknika Vol 11 No 1 (2022): Maret 2022
Publisher : Center for Research and Community Service, Institut Informatika Indonesia (IKADO) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/teknika.v11i1.459

Abstract

Pada era digital saat ini masyarakat sangat terbantu dengan kehadiran transportasi online berbasis aplikasi. Pemanfaatan aplikasi transportasi online membuat masyarakat dapat mengakses kemudahan dalam kegiatan sehari-hari dengan lebih praktis dan murah. Namun kita harus menyadari bahwa pemenuhan kebutuhan itu tidak akan terlaksana dengan baik tanpa adanya peran dari para mitra dalam hal ini adalah driver transportasi online. Menyadari pentingnya peran para mitra maka pada penelitian ini mengambil topik penelitian untuk mengukur motivasi dan kepuasan kerja dengan dimediasi oleh model penerimaan teknologi (TAM) yang dalam hal ini adalah aplikasi manajemen mitra yang mereka gunakan sehari-hari. Metode pengolahan data menggunakan analisis Structural Equation Modelling, dengan data primer yang didapatkan melalui pengambilan sampel penelitian menggunakan metode purposive sampling terhadap 115 responden merupakan mitra Gojek dan 115 responden mitra Grab dengan cronbach alpha 95%, pengambilan sampel penelitian ini dilakukan khusus bagi mitra Gojek dan Grab yang berdomisili di Surabaya. Hasil yang diperoleh adalah variabel motivasi tidak berpengaruh terhadap variabel kepuasan kerja pada mitra Gojek namun berpengaruh pada mitra Grab dan model penerimaan teknologi berperan sebagai mediasi dalam memberikan pengaruh yang signifikan terhadap mitra Gojek dan mitra Grab dalam membentuk hubungan antara motivasi dan kepuasan kerja mereka.
EFFECT OF MOTIVATION, DISCIPLINE, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE OF PT. NEW ASIA INTERNATIONAL IN SIDOARJO Nur Afidatul Aliyah; Ony Kurniawati
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 9 No 01 (2022): April 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v9i01.6440

Abstract

The research is expected to see and examine the influence of motivation, discipline and work environment on employee performance at PT. New Asia International in Sidoarjo. The sample in this study were 50 workers or employees of PT. New Asia International in Sidoarjo, was taken using a purposive sampling strategy with the Slovin formula. This research method uses multiple linear regression. The results of this study indicate that motivation, discipline and work environment affect the performance of employees of PT. New Asia International in Sidoarjo is evidenced by the t-test, the significance value for the motivation variable is (X1) 0.028 <0.05 and the t arithmetic value > t table is 2.267 > 2.012. In the work discipline variable (X2), the significance value is 0.009 <0.05, and t count > t table 2.713 > 2.012. In the workplace variable (X3) the significance value is 0.000 <0.05 and t arithmetic > t table 4.801 > 2.012. This shows that each independent factor of motivation, discipline, and work environment partially affects the implementation of employee performance. Simultaneous results show that motivation, discipline and work environment simultaneously affect the performance of employees of PT. New Asia International in Sidoarjo with the results of the F test with a significance value of 0.000 < 0.05 and the calculated F value > F table that is 51.788 > 2.81. While the test results with the coefficient of determination (R2) indicate that motivation, discipline and work environment affect employee performance by 77.2% while the remaining 22.8% is influenced by various other variables.
PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN AYAM GORENG NELONGSO NGINDEN SEMOLO SURABAYA Dita Puspita Sari; Ony Kurniawati
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.423

Abstract

Price is one of the factor influences consumer when making a purchase decision affecting both product quality and service quality. The study uses quantitative data. the population and sample are consumers of Nelongso Fried Chicken Nginden Semolo Surabaya , totaling 90 respondents. The instrument in this study used a Likert scale and the technique used was the non-probability sampling technique with the accidental sampling approach. By using the formula Hair et al. The results showed that the price (X1) the sig value obtained t sig of 0.000 < 0.05, the Product Quality (X2) sig value obtained 0.037 < 0.05, Service Quality (X3) the sig value obtained 0.002 < 0.05. And the F value with a significant level of 0.000 <0.05. Therefore, it can be said that price variables (X1), product quality (X2), and quality of service (X3) have a great influence on the purchase decision (Y) of Nelongso Fried Chicken, Nginden Semolo Surabaya at the same time. While the R Square test was obtained at 0.634 this means that 63.4% of the independent variables, Price (X1), Product Quality (X2) and Quality of Service (X3) dependent variables, Purchase Decision (Y). To do impact and the remaining 36.4% are affected by other factors
PENGARUH PENETAPAN HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. GOLDEN TEKNIK SIDOARJO Adhietia Dharmawan Mattekawang; Ony Kurniawati
Media Mahardhika Vol. 21 No. 3 (2023): May 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v21i3.626

Abstract

In this period era, it is undeniable that the change of technology, be it the world of industry, contractors, or data or information that is developing and is running so fast, that it gets an increasingly fierce business competition. It is not easy for an agency or company to survive in the long term during the ongoing Covid-19 pandemic. In the midst of today's competitive conditions, company management needs to know things to prioritize when managing their company. The purpose of this study is to understand the value of pricing, product quality, and service quality on customer satisfaction either separately or together. It can be seen from the results of this study that pricing has a significant impact of 0.040, product quality 0.015 and service quality 0.000. Overall, it significantly affects customer satisfaction with a value of 0.000.
PENGARUH BRAND IMAGE, HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA PANCONG SOSIAL SURABAYA Kurniawati, Ony; Adi, Titok Waskito; Ningrum, Maulidya Rusnita
Media Mahardhika Vol. 23 No. 1 (2024): September 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i1.915

Abstract

This study aims to examine and analyze the partial and simultaneous effects of Brand Image, Price, and Product Quality on Customer Loyalty at Pancong Sosial Surabaya. The type of research used is quantitative research with a quantitative descriptive analysis method. The population in this study includes all customers of Pancong Sosial Surabaya. The sampling technique used is non-probability sampling with accidental sampling method. The sample size was determined using the Hair et al. formula, resulting in 70 respondents as the research sample. The results of the t-test indicate that the variables Brand Image and Price have a positive and significant partial effect on Customer Loyalty, while the Product Quality variable has no positive and significant partial effect on Customer Loyalty. Meanwhile, the F-test results show that Brand Image, Price, and Product Quality simultaneously have a significant effect on Customer Loyalty. The coefficient of determination (R²) shows that the variables Brand Image (X1), Price (X2), and Product Quality (X3) together influence Customer Loyalty by 60.8%. The remaining 39.2% is influenced by other variables outside of this regression equation.
Pelatihan Manajemen Pemasaran dan Sertifikasi Produk Pada UMKM Tahu “Sidodadi” Kediri dalam Meningkatkan Daya Saing Produk Bachrul Amiq; Ony Kurniawati; Bambang Sutejo; Dyah Pelitawati; Davis Febrinanto Prakasa; Pinky Pininta Dewi
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5690

Abstract

Pelatihan manajemen pemasaran dan sertifikasi produk pada UMKM Tahu “Sidodadi” Kediri dilakukan untuk meningkatkan daya saing produk di pasar yang semakin kompetitif. Pelatihan  ini penting, karena sertifikasi produk dan manajemen pemasaran yang efektif dapat meningkatkan kepercayaan konsumen dan penjualan. Metode pelaksanaan mencakup persiapan kegiatan, pelaksanaan kegiatan, dan evaluasi kegiatan melalui kuesioner. Hasil kegiatan menunjukkan bahwa 33,8% peserta memiliki pengetahuan dan pemahaman sangat baik, 49,2% peserta menilai baik, dan 17% peserta menilai cukup baik. Kegiatan pelatihan tersebut berhasil memberikan pengetahuan dan keterampilan yang dibutuhkan oleh UMKM, sehingga dapat membantu dalam meningkatkan daya saing produk tahu “Sidodadi” di pasar lokal maupun nasional.
Optimization of the Development Strategy for the Sidodadi Small Scale Tofu Industry in Tinalan, Kediri, to Enhance Competitiveness Dedy Kunhadi; Dyah Pelitawati; Mira Gayatri Kartika; Ony Kurniawati
G-Tech: Jurnal Teknologi Terapan Vol 9 No 1 (2025): G-Tech, Vol. 9 No. 1 January 2025
Publisher : Universitas Islam Raden Rahmat, Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/gtech.v9i1.6238

Abstract

The problems faced by Sidodadi Kediri tofu small industry are the tight competition from similar products, lack of innovation of the product process, and lack of understanding of effective marketing techniques, this study aims to provide policy recommendations that can support the development of Sidodadi tofu small industry in an effort to improve competitiveness. The data collection process uses the delphi method, where the delphi method is a technique used to collect and analyze opinions from a group of experts or experts who are in accordance with the topic under study. The main purpose of this method is to reach an agreement on the development of the Sidodadi Tofu small industry to improve competitiveness. The approach used to solve this problem includes analysis using the IFE Matrix, EFE Matrix, IE Matrix, SWOT, and QSPM. The results of this study emphasize the importance of quality-based product innovation that can increase customer satisfaction and create a positive reputation. In addition, diversification of distribution channels is key to expanding market reach, by utilizing online sales and partnerships with various restaurants. By implementing these strategies, the Sidodadi Tofu industry is expected to improve its performance, competitiveness, and business sustainability in the future.
THE INFLUENCE OF WORK MOTIVATION, INCENTIVES AND CONTRACT WORK SYSTEM ON EMPLOYEE PERFORMANCE PT. PHAROS INDONESIA SURABAYA BRANCH Kurniawati, Ony; Pelitawati, Dyah; Taufan Arliansyah, Dimas
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 1 (2023): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i1.119

Abstract

This study aims to test and analyze the effect of Work Motivation, Incentives, and Contract Work System on Employee Performance of PT Pharos Indonesia Surabaya branch. From this goal, PT Pharos Indonesia continues to strive to develop and improve the human resources in it including the excellence of its professionalism. This study uses quantitative data types where the sample used is all employees of PT Pharos Indonesia Surabaya branch totaling 35 contract employees of the marketing division. The measurement technique between variables is to use the Likert Scale in the questionnaire. The results of the analysis of this study indicate that partially the variables of Work Motivation, Incentives, and Contract Work System have a significant effect on Employee Performance. Simultaneously the variables of Work Motivation, Incentives, and Contract Work System have a significant effect on the Employee Performance variable, with a significant value of 0.000.
THE EFFECT OF CASH FLOW AND ACCOUNTING PROFIT ON THE STOCK PRICE OF FOOD AND BEVERAGE COMPANIES IN THE INDONESIA STOCK EXCHANGE Pelitawati, Dyah; Kurniawati, Ony; Wulandari, Fitria
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 1 (2023): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i1.122

Abstract

This study aims to test and analyze cash flow and accounting profit on stock prices in manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX). The sampling technique was carried out using the purposive sampling method, and we obtained 14 companies that became research samples. The observation period is 5 years, namely 2016 - 2020 so the analysis data obtained is 70. The data was tested using Multiple Linear Regression Analysis, t test, F test, and Coefficient of Determination. The results of this study using the t test show that the operating cash flow, investment cash flow, and funding cash flow variables partially have no significant effect on the stock price variable, and the accounting profit variable partially has a positive and significant effect on the stock price variable. While the results of research using the F test show that simultaneously the operating cash flow variable, investment cash flow, and funding cash flow have a significant effect on the stock price variable. The results of the study using the coefficient of determination (R2) variable operating cash flow, investment cash flow, funding cash flow, and accounting profit together affect the variable stock price of 42.9%. While the remaining 57.1% is influenced by other variables outside of this regression equation.
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH TUNAS ARTHA MANDIRI SYARIAH WILAYAH WONOGIRI Santoso, Andik Dwi; Kurniawati, Ony; Adi, Titok Waskito
Media Mahardhika Vol. 24 No. 1 (2025): September 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i1.1417

Abstract

Two key elements that might cause a drop in employee performance are a lack of accountability in completing tasks and an unsupportive work environment. The purpose of this study is to investigate how much employee performance at the Tunas Artha Mandiri Syariah Savings and Loans Cooperative in the Wonogiri district is influenced by work environment and work discipline. A sample of 35 respondents participated in the survey. Multiple linear regression analysis and SPSS processing were used to examine the collected data. The study revealed that employee performance (Y) is significantly impacted by the work discipline variable (X1). This suggests that superior performance is displayed by employees with higher levels of discipline. Additionally, it was demonstrated that the work environment variable (X2) had a considerable impact on employee performance (Y). This implies that a welcoming and comfortable workplace will increase worker productivity. Employee performance is concurrently influenced by the work environment and work discipline. These findings give the business a solid foundation on which to build strategic policies that prioritize enhancing discipline and overseeing a more encouraging workplace in order to maximize employee performance.