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All Journal Media Mahardhika International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Simki Economic Komatika: Jurnal Pengabdian Kepada Masyarakat Unram Journal of Community Service (UJCS)
Kurniawati, Ony
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pendampingan Batik Tulis Dewi Sri Kabupaten Tuban Melalui Analisis Swot Dan Matriks IFE Dan EFE Untuk Meningkatkan Daya Saing. Pelita, Dyah; Kurniawati, Ony; Waskito Adi, Titok
Komatika: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): Mei 2024
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Informatika Indonesia Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/komatika.v4i1.771

Abstract

Industri batik tulis mempunyai peranan yang penting dalam penyerapan tenaga kerja, pemerataan pendapatan, serta meningkatkan kesejahteraan masyarakat. Salah satu sektor industri batik yang terkenal di Kec. Kerek Kab. Tuban adalah Batik Tulis Dewi Sri. Masalah dalam penelitian ini adalah Produksi motif batik tulis halus dan motif batik tulis kasar di Batik Tulis Dewi Sri tidak menentu dari tahun ke tahun. Fokus penelitian ini ditujukan pada perkembangan industri batik untuk meningkatkan daya saing yang diterapkan pada usaha batik tulis Dewi Sri Kab. Tuban. Penentuan lokasi dilakukan dengan sengaja (purposive), yaitu di perusahaan batik tulis Dewi Sri Kab. Tuban. Analisis data dilakukan denganmenggunakan analisis SWOT, dan matriks IFE & EFE. Berdasarkan identifikasi kondisi internal dan eksternal pada usaha Batik Tulis Dewi Sri, dapat disimpulkan bahwa kekuatan utama terletak pada Kualitas yang ditawarkan baik serta harga yang bersaing, kelemahan utama terletak pada Kegiatan Promosi yang dilakukan kurang maksimal dan peluang utama yaitu jalinan kerjasama perusahaan dengan konsumen yang baik serta ancaman utama berupa Batik Printing yang lebih murah Perumusan alternatif strategi dengan menggunakan matriks SWOT yaitu dengan (a)Meningkatkan promosi batik tulis di media sosial (b) Mengikuti pameran ataupun bazar untuk meningkatkan jaringan pemasaran (c) Melakukan pemilihan motif batik yang paling laris untuk mengurangi resiko penurunan pendapatan (d) Membuka cabang baru dimana belum ada/masih sedikit pesaing (e) Promosi dimaksimalkan untuk menghadapi kompetitor. Perumusan alternatif strategi berdasarkan matriks IFE & EFE didapatkan bahwa posisi Batik Tulis Dewi Sri terletak pada Kuadran I (Progresif). Strategi yang bisa dilakukan pada kuadran ini adalah memaksimalkan untuk promosi di media sosial, Mempertahankan Variasi motif dan warna yang menarik, Mempertahakan lokasi usaha yang mudah dicapai oleh angkutan umum dan Membuat promo pembelian batik tulis untuk pelanggan, serta Meningkatkan pengawasan produksi untuk menjaga kualitas batik tulis.
PENGARUH BRAND IMAGE, HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA PANCONG SOSIAL SURABAYA Kurniawati, Ony; Titok Waskito Adi; Maulidya Rusnita Ningrum
Media Mahardhika Vol. 23 No. 1 (2024): September 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i1.915

Abstract

This study aims to examine and analyze the influence of Brand Image, Price, and Product Quality partially and simultaneously on Customer Loyalty at Pancong Sosial Surabaya. The research employed a quantitative descriptive analysis method. The population consisted of all customers of Pancong Sosial Surabaya, with a non-probability sampling technique using accidental sampling, where respondents were required to have purchased products at least twice. The sample size of 70 respondents was determined using the Hair et al. formula. The t-test results indicate that Brand Image and Price have a positive and significant partial effect on Customer Loyalty, while Product Quality does not. The F-test results show that Brand Image, Price, and Product Quality have a simultaneous significant effect on Customer Loyalty. The coefficient of determination (R2) shows that Brand Image, Price, and Product Quality together influence Customer Loyalty by 60.8%, with the remaining 39.2% influenced by other variables outside this regression model.  
Pengaruh Saluran Distribusi, Harga dan Kualitas Produk terhadap Keputusan Pembelian Alat Kesehatan Merek Human pada PT. Media Diagnostika Surabaya Syahidin, Wahyu Nur; Kurniawati, Ony; Baramadya, Baramadya
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.671

Abstract

This study aims to analyze the influence of distribution channels, price, and product quality on the purchasing decisions of Human brand medical equipment at PT. Media Diagnostika Surabaya. The research method is quantitative with descriptive analysis, involving 80 respondents selected through accidental sampling. Respondents consist of consumers from various sectors such as hospitals, clinics, laboratories, and companies purchasing Human brand medical equipment. Partial test analysis shows that distribution channels, price, and product quality individually have a positive and significant impact on purchasing decisions. The simultaneous test results demonstrate a positive and significant contribution, indicating that the dependent variable is influenced by the independent variables together. The R² test results show that 69.6% of the variation in purchasing decisions is explained by these three factors, while 30.4% is influenced by other factors.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Tarif terhadap Kepuasan Pasien RSUD dr. Mohamad Soewandhie Surabaya Kartika, Mira Gayatri; Kurniawati, Ony; Pelitawati, Dyah; Anifia, Indah Citra
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1068

Abstract

This research is focused on analyzing the relationship between cost, quality of service, and product quality with patient satisfaction at RSUD Dr. Mohamad Soewandhie Surabaya. The main issue addressed is the low level of patient satisfaction, which may affect the hospital’s image and future service utilization decisions. A total of 115 respondents were selected using a quantitative approach and descriptive analysis with a non-probability sampling technique. The respondents were general (paying) patients who visited the hospital. Data analysis indicated that patient satisfaction is significantly influenced by cost, service quality, and product quality, both in partial and simultaneous analyses. These three factors explained 34% of the variance in patient satisfaction based on the coefficient of determination (R²). The findings suggest that improvements in cost efficiency, service, and product quality have a direct impact on satisfaction, which in turn affects patient loyalty and the hospital's image. The remaining 66% is attributed to other variables beyond the scope of this study and requires further investigation.
THE INFLUENCE OF WORK MOTIVATION, INCENTIVES AND CONTRACT WORK SYSTEM ON EMPLOYEE PERFORMANCE PT. PHAROS INDONESIA SURABAYA BRANCH Kurniawati, Ony; Pelitawati, Dyah; Taufan Arliansyah, Dimas
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 1 (2023): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i1.119

Abstract

This study aims to test and analyze the effect of Work Motivation, Incentives, and Contract Work System on Employee Performance of PT Pharos Indonesia Surabaya branch. From this goal, PT Pharos Indonesia continues to strive to develop and improve the human resources in it including the excellence of its professionalism. This study uses quantitative data types where the sample used is all employees of PT Pharos Indonesia Surabaya branch totaling 35 contract employees of the marketing division. The measurement technique between variables is to use the Likert Scale in the questionnaire. The results of the analysis of this study indicate that partially the variables of Work Motivation, Incentives, and Contract Work System have a significant effect on Employee Performance. Simultaneously the variables of Work Motivation, Incentives, and Contract Work System have a significant effect on the Employee Performance variable, with a significant value of 0.000.
THE EFFECT OF CASH FLOW AND ACCOUNTING PROFIT ON THE STOCK PRICE OF FOOD AND BEVERAGE COMPANIES IN THE INDONESIA STOCK EXCHANGE Pelitawati, Dyah; Kurniawati, Ony; Wulandari, Fitria
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 1 (2023): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i1.122

Abstract

This study aims to test and analyze cash flow and accounting profit on stock prices in manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX). The sampling technique was carried out using the purposive sampling method, and we obtained 14 companies that became research samples. The observation period is 5 years, namely 2016 - 2020 so the analysis data obtained is 70. The data was tested using Multiple Linear Regression Analysis, t test, F test, and Coefficient of Determination. The results of this study using the t test show that the operating cash flow, investment cash flow, and funding cash flow variables partially have no significant effect on the stock price variable, and the accounting profit variable partially has a positive and significant effect on the stock price variable. While the results of research using the F test show that simultaneously the operating cash flow variable, investment cash flow, and funding cash flow have a significant effect on the stock price variable. The results of the study using the coefficient of determination (R2) variable operating cash flow, investment cash flow, funding cash flow, and accounting profit together affect the variable stock price of 42.9%. While the remaining 57.1% is influenced by other variables outside of this regression equation.
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH TUNAS ARTHA MANDIRI SYARIAH WILAYAH WONOGIRI Santoso, Andik Dwi; Kurniawati, Ony; Adi, Titok Waskito
Media Mahardhika Vol. 24 No. 1 (2025): September 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i1.1417

Abstract

Two key elements that might cause a drop in employee performance are a lack of accountability in completing tasks and an unsupportive work environment. The purpose of this study is to investigate how much employee performance at the Tunas Artha Mandiri Syariah Savings and Loans Cooperative in the Wonogiri district is influenced by work environment and work discipline. A sample of 35 respondents participated in the survey. Multiple linear regression analysis and SPSS processing were used to examine the collected data. The study revealed that employee performance (Y) is significantly impacted by the work discipline variable (X1). This suggests that superior performance is displayed by employees with higher levels of discipline. Additionally, it was demonstrated that the work environment variable (X2) had a considerable impact on employee performance (Y). This implies that a welcoming and comfortable workplace will increase worker productivity. Employee performance is concurrently influenced by the work environment and work discipline. These findings give the business a solid foundation on which to build strategic policies that prioritize enhancing discipline and overseeing a more encouraging workplace in order to maximize employee performance.
Improving Community Economy Through Innovation in Soft Ice Cream Machine and Food Dehydrator Technology and the Development of Local Wisdom in Sambibulu Village Marwiyah, Siti; Hartati, Fadjar Kurnia; Suryawati, Cicilia Tantri; Tampubolon, Liosten Rianna Roosida Ully; Kurniawati, Ony
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1178

Abstract

Empowering Assisted Villages with the title "Improving Community Economy through Innovation in Soft Ice Cream Machine and Food Dehydrator Technology and Developing Local Wisdom in Sambibulu Village." The goal of the Mentored Village Program is to increase income, quality, and production capacity so that the target partner products can be competitive in the market. The problems faced by target partners 1 and 2 are that the types of products are still limited, namely: red guava, crystal guava, duck water tourism, cafes, and children's swimming pools. The solution to solve the partners' problems is the implementation of innovative ice cream machine technology, food dehydrator machines, and skills development to cultivate a local wisdom-based culture. The methods used to implement the proposed solutions are through training, mentoring, and practical operation and maintenance of innovative machine technologies and local wisdom culture. The target GDP achievement shows an increase in income for the target partner 2 of Rp. 6,000,000 per month for the ice cream business, an increase in income for target partner 1 of Rp. 7,000,000 per month for the flour, juice, and red guava chips business, and an increase in 3 types of product diversification. The external outputs of GDP are articles in Sinta 4 community service journals, videos, publications in mass media, posters, and the Unitomo YouTube channel.
Co-Authors Adi, Titok Waskito Anifia, Indah Citra Baramadya Fadjar Kurnia Hartati, Fadjar Kurnia Fitria Wulandari Kartika, Mira Gayatri Maulidya Rusnita Ningrum Pelita, Dyah Pelitawati, Dyah Santoso, Andik Dwi Siti Marwiyah Suryawati, Cicilia Tantri Syahidin, Wahyu Nur Tampubolon, Liosten Rianna Roosida Ully Taufan Arliansyah, Dimas Titok Waskito Adi Waskito Adi, Titok